In fact, there are many definitions of cool, depending on how you understand it. You said that it is not cool to study hard, improve your grades, be outstanding and become a bully in the students' mouth. No matter your classmates, teachers or schools, you are highly valued. People around you think highly of themselves, and you become very valuable to them.
If you are a worker, then you try to climb from employee to manager. From a bossy little employee to a bossy leader. Your performance has been refreshed by your own efforts again and again, and you have become the man of the hour in the company. You can respond with one voice, and all employees in the company will respect you when they see you. This is cool, too.
If you like to do something, you can do it well, and almost no one can surpass yourself. It's like you like a book at the same time as others, and others just read it once in a flash. If you read this book, you can see through it. So one day when you talk about this book at the same time, will your manners make others feel cool?
Since you want to be a cool person, you have to be different. Where else will this coolness come from? The pursuit of coolness should never be superficial. It's really cool to have a calm soul under the gorgeous appearance.