The theory of "disruptive innovation" refers to the revolutionary changes in new technologies that make products simpler, cheaper, and more convenient, thereby disrupting and dismantling existing products from the bottom up.
Christensen is the creator of the concept of "disruptive technology" (first published in the January/February 1995 issue of Harvard Business Review and reprinted in the January 2004 issue of this magazine), which has earned him the reputation of "Master of Disruption," and his theory of innovation has brought about a round of powerful shockwaves in the corporate world.
Disruptive technologies, which are essentially mainstream technologies that are replaced by cheaper, easier ones, should be viewed "as a marketing challenge, not a technological one.
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Christensen pioneered the idea of "disruptive technologies. His research and teaching focuses on the management of new product and technology development and how to develop markets for new technologies. He is the author of The Innovator's Dilemma and The Innovator's Answer.
Christensen's ideas can help managers determine when it is appropriate to follow those widely accepted principles of good management and when it is more appropriate to adopt others. Guided by the principles of disruptive innovation, business managers can do two things at once, on the one hand ensuring the current health of the business within the company, while at the same time mobilizing enough resources to focus on those breakthrough technologies that could ultimately lead to a downhill spiral for the company.
Baidu Encyclopedia - Disruptive Innovation Theory
Baidu Encyclopedia - Clayton Christensen