Physical store opening activity implementation plan (2)

Physical store opening activity plan Part 3 1. Purpose of opening activity:

1. Establish the public image of the store and win the attention of major media.

2. Gather popularity through opening activities, show Beyak’s new image and increase its popularity.

3. Through opening activities, strengthen the local influence of Bayak stores and promote sales.

4. Through unique forms of activities, attract the attention of the public and the media and improve the communication effect.

2. Early publicity plan:

The success of the opening event is determined by whether the early publicity is in place. Only if the preliminary publicity is done well can the success of the opening event be guaranteed. We must have this awareness in our thinking. We would rather postpone the opening than be sloppy in early publicity.

Preliminary publicity methods and specific operations:

1. Residential home publicity:

This is the most direct and effective method of operation, but it is also the most effective. Complex methods. Specific operations:

(1) Divide into two publicity groups for publicity. Each group consists of two or more people. If conditions restrict, one person can work in a group. The purpose of the publicity team is only to continuously find and track customers through one-on-one publicity with customers within two weeks before the opening, understand the details and needs of prospective customers, and finally guide customers to the opening site.

(2) Divide the real estate properties in the counties and cities where they are located, and basically achieve a balanced distribution. Each group is responsible for an area and carries out work. Competition begins between the two groups, and the competition indicators are the number of customers guided into the store and the number of customers signing orders. Those with outstanding performance will be commended, such as cash rewards, review and retention of business personnel, etc. Measures such as commissions based on the sales volume of each group will be used to mobilize the enthusiasm of sales staff.

(3) Contents of home promotion: company overview, product introduction, detailed introduction of opening activities, basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, organize and track them, and maintain communication with the store shopping guide to find the appropriate entry point and prepare for quick signing of orders when the business opens. The day before the opening, the salesperson must communicate with prospective customers by phone to confirm that they will come to the store to participate in the opening event.

2. Promotional leaflet attached to the newspaper: The design of the promotional leaflet should be clear and the theme of the activity should be obvious. The production should reflect the quality of the brand. Do not use flyers printed in red or yellow monochrome, as they are not classy.

Release content:

a. Opening information: time, location, title, reservation phone number (advance reservations can be provided)

b. Promotional content

c. Enterprise-related information, mainly with cultural connotation

d. Information on how to participate in the opening lottery and distribution of gifts

Function: Publicity effect of newspaper issuance The most direct, the publicity coverage is wide, the information is comprehensive, the target customer group is clear, and the gimmick will definitely attract the attention of the public, and they will be willing to participate in the activities held at the opening of the new store, thus achieving the publicity effect.

Entrained media: "Newspaper"

Published quantity: ?10,000 copies

Published date:

3. Newspapers, TV media Temporary notice: Carry out publicity within one week before the event. It is generally a temporary and concentrated publicity. Building momentum is key.

4. The opening announcement of the mobile phone SMS platform: There is no need to send it all over the sky. It can be sent in the form of satellite positioning to focus on all development real estate and building materials markets. That is, positioning and sending.

5. Of course, taking into account the actual local conditions, other effective methods can also be used for publicity.

3. Design of promotional content for the opening event:

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching.

At the same time, the promotional content should be designed to be relatively lively, such as price discounts, promotional gifts, etc., and you can even use prize transfers, draws, etc.

IV. Creating the atmosphere of the opening event:

Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, roll-ups, and flower baskets can be used. The momentum must be great, for example, ten arches, lined up in a row, etc., can truly create an atmosphere. At the same time, the placement of gifts should also be impressive and the pile should be large, giving the impression that there are many gifts and they are valuable. The purpose of the road show is to attract the attention of customers who come to visit and accurately find the location; in addition, it can also attract the attention of all citizens and even the media. It is also a supplement to the creation of on-site atmosphere.

1. Terminal layout: (reference)

(1) Surrounding blocks (inside the building materials market):? Posting signs on adjacent streets and urban main roads

(2) Outside the store:

? A knife flag with the company's logo is displayed outside the door

; A lifting balloon is set up in front of the door

Arch

? Set up a large theme exhibition in front of the store to announce the theme of the event

? Hang giant colorful vertical signs on the building

? Decorate the door with balloons and bouquets .

(3) In the store

Set up a reception desk with the company's logo clearly marked at the entrance, and provide event promotional materials to visitors

Set up a welcome and shopping guide Miss.

? Set up a guidance system and set up signboards that clearly indicate the company's LOGO

? Hang a POP flag at the top.

? Set up rest areas in relevant areas of the store, staff them with service personnel and distribute gifts and promotional materials.

? Set up a business promotion stand at relevant locations in the store, display relevant gifts, promotional materials, displays, souvenirs, and provide consulting services.

In the terminal layout, we will combine it with the theme of the opening ceremony, but no matter what theme is used for promotion, our company strives to be careful, careful, conscientious and comprehensive in the venue.

2. Specific layout: (reference)

Printed forms and pens are arranged at the small gift distribution area: register some personal information of the customer (name, work unit, home address, contact number (Invite customers to fill in the form after receiving the gift)

? Sign-in desk/sign-in paper and pen each

?Beyak promotional materials 200

?Colored hydrogen balloons (Beyak LOGO) 200

?Small gifts: Beyak exquisite advertising pen 200

?Beyak’s exquisite notebook, a single Beyak porcelain cup for the designer

?Uniform configuration of staff and other souvenirs

1 red ribbon ( Bayak floor? Luxury and glory)

2 Name tags

3 Bayak shopping guide clothing

Guest 1 Corsage 6

3. Ribbon-cutting ceremony: (reference)

? (Basic content: opening? Leader’s speech? Ribbon-cutting? Various professional performances such as cultural and artistic activities? Lucky draw for participants? Banquet for some distinguished guests (Conducted at the same time as the lottery))

Celebration program:

The opening ceremony is initially scheduled to be held at the store at 0:00 a.m. on March 20, 2000.

(If the company does not have a suitable venue, it can rent other plazas or hotels)

9:30 The music at the venue is loud, the flags are fluttering, the welcome, military band, lion dance team, etiquette ladies are in place, and the staff are ready to work ;

9:40 Company leaders and guests enter the venue one after another. The hostess will sign in for the guests, wear flowers, and guide the guests to sit down. The hostess will wait at the entrance to make preparations for leading the guests;

9:55 The celebration master (invite the host) announces that the celebration is about to begin. Leaders and guests are asked to sit down, and all people participating in the celebration are asked to take their seats;

10:00 The celebration officially begins. The emcee recited the opening remarks of the emcee; (the store also started signing sales at the same time)

The emcee read out the list of major guests attending the celebration;

The emcee announced: The opening ceremony of Beyak flagship store has begun! ( (Golden drums beat together for 10 seconds);

The celebration master invites the military band to play a piece of music;

The celebration master announces: Please give a speech; (company leader);

The celebration master announced: Please give a speech; (VIP);

The celebration master presided over the ribbon-cutting ceremony, and the etiquette lady led the company leaders and guests to their seats;

The celebration master invited Beiya Ke Jiangxi general agent presided over the cutting ceremony.

The leaders of Beyak Club announced: Beyak? Flagship store is opening! (leaders and guests cut the ribbon!)

At the moment of cutting the ribbon, the music was loud, the fireworks filled the sky, and dragons and lions danced. The celebration reaches its climax;

A variety of colorful performances such as aerobics, Latin dance, etc. (the road show begins)

The master of ceremonies announces: A banquet for all distinguished guests!

?------In the singing, the emcee concluded,

The celebration ended.

5. Training and arrangements for opening event personnel:

On-site order issuance personnel must be arranged in place. In addition to issuing order pages, they are also responsible for maintaining on-site order. It is best to have a salesperson who communicates with the community in the early stage to issue the order. They can eliminate the unfamiliarity of customers who have been promoted, lead these customers directly into the store, and be mentally prepared to sign orders, and the success rate is relatively high. Shopping guides must pass training, preferably those who are married, have decorated their homes, and have sufficient experience in decoration. The number of shopping guides should be sufficient. Logistics personnel must also be arranged in place.

6. On-site control:

Weather concerns; water and electricity arrangements; dedicated personnel for different product areas, preparation and replenishment of related materials, etc.