? There is a holiday in our holidays, called Father's Day, the restaurant in order to marketing in Father's Day will be how to hold activities? I specially for you to collect and organize "restaurant father's day activity program sample brief", welcome to share it with your friends around you!
Restaurant Father's Day activities program short articleI. Activity Background:
With Father's Day as an opportunity, xx department store and the pencil jointly held a series of activities.
II. Market Analysis:
xx as the only large supermarket in the neighborhood, the market has great potential. If you can expand its reputation in this area, in the local market within the great benefits, and can attract customers in the neighboring areas. On the contrary, if xx department store does not fully explore this part of the market, it will lead to the loss of this part of the market. The formation of the holidays, we would rather go to the farther Wal-Mart, Goodwill, Swire and other places to shop the vicious circle.
III. Feasibility analysis:
1. In terms of the day's turnover. On Father's Day, many large supermarkets in the city have many promotions and on-site activities to attract crowds and enhance the image of companies giving back to the community. For customers, weekend shopping is of course a better place to choose a shopping atmosphere. If XX holds corresponding activities, it will help to participate in the competition, fight for the market, and expand the flow of people and its business volume on that day. On the contrary, the loss of business on the day should be very large.
2. In terms of long-term interests, it is conducive to cultivating customer loyalty. Father's Day activities in the customer's psyche to establish xx department store caring customers, humane image, enhance its culture and reputation, the formation of customer loyalty, to create conditions for the future development of the business. Customer loyalty is the development of everything.
3. Through the cooperation of the two sides, held a variety of forms of on-site activities, both to expand the influence of xx million goods, for its establishment at the same time in the joint activities with the xx, the pen also reached the purpose of publicity; at the same time for the two may lay the foundation for future cooperation. For both sides is a win-win situation. For xx department store, the pen is obliged to do certain publicity programs, to provide support. As far as the pen is concerned, in cooperation with xx expand certain visibility.
Part II: Activity Planning
I. Activity Theme: Father's Day
I. Activity Theme: Father's Day
II. Activity theme: Father's Day
Banner content: xx department store and the pencil to remind you **** Father's Day is only one.
Inside the supermarket can put up a number of posters related to Father's Day blessings.
Inside the shopping bag, put a message that reads "Don't forget to call your father today", "What is your father's birthday? Father's Day is only one day." "Have you ever celebrated your father's birthday?" and so on. The name and logo of the department store are printed on the bottom of the note, and this promotion method is based on the emotional needs of the consumers, and it can be said that the subtleties show the true feelings of the consumers. It is easy to cause the children to work outside the father's miss, and this publicity is public welfare, customers will not have resistance to the psychology. To set up a feeling, a sense of responsibility xx department store image has a very good role.
II. Activity schedule
1. Pre-publicity Friday, Saturday, began to put up posters, "xx Department Store in the Father's Day activities" to publicize. In a suspenseful or provocative manner, the content of the activities to inform the public. To achieve the purpose of attracting people's attention, in order to increase the flow of people on the day of the event.
Such as: Father's Day father and son together to xx shopping surprises.
Father's Day shopping in xx, free to take away (followed by related activities)
Father's Day, xxx department store garden surprises
This weekend, come to xx, with the father together
similar to ......
2. The day of the event (Sunday that is, June xx)
1) father and son (daughter) affectionate photo activity day for the father and son to come together to shop, if the children can say the father's birthday, can be given to shoot the father and son (daughter) a photo, and by the pencil is responsible for the mailing of the photo.
2) Signature message to write "the most wanted to give a word to the father" can be in the big red cloth or paper by the customer to write a word to the father. If you need to send it by mail, you can have it done by a penman. The activity of incendiary posters to trigger the emotional touch.
3)GamesCustomers can take part in the game with the shopping ticket. Such as:
A. Mutual understanding test by the two people shopping together, one for the questionnaire, to answer some of the preferred questions. Another (not allowed to look at the answer sheet) by the site hosts its questions, if the two have the same answer, you can receive the appropriate gift or continue to participate in other activities.
B. Two people three-legged race (this needless to say)
C. Long rod clip ping-pong ball people standing outside the one-meter line, with two long rods to clip ping-pong balls from one basin to another basin, clip to how many have a prize or other.
The rest can be reconsidered.
4) Give away a balloon mall exit, by the two business lady (it is best to find two children to send) on the shopping out of the customer, say happy father's day, and give a balloon.
3. common promotional activities
a) free gift wrapping on the day for the father to buy gifts to provide free gift wrap. And give a greeting card a b) lottery shopping full of how many dollars of customers to provide the opportunity to draw. Prize content can be in the form of style, including gifts and shopping coupons or with this shopping ticket and then discount refund part of the purchase price. Or give a special prize, return the day shopping expenses.
c) Discounted sales of selected men's lifestyle products. This can be done in conjunction with the manufacturer.
iii. Cooperation
Father-son bonding photos and autograph activities can be specifically responsible for the pen.
The pen can be free for xx to provide creative or activity planning, but the requirements of the appropriate place to post the pen LOGO, as well as in some places to distribute the pen leaflets. xx to provide venues and the corresponding gifts and personnel. If xx need the pen to provide posters, leaflets (in the shopping bag kind), questionnaires or other promotional materials, the pen to ensure that the best price.
Other specific matters can be negotiated. Strive to maximize the realization of the interests of both sides.
The third part of the activity effect prediction
Through the pre-poster publicity, to create momentum. Attract people to come to the shopping site on the day of the event.
Through a variety of forms of on-site activities, not only can increase the sales volume of the day of the XX Department Store, but also expand the influence of the XX Wanxu, enhance its image, and lay the foundation for the cultivation of customer loyalty. Favorable to compete with the neighboring supermarkets. Pencil also in cooperation with xx to enhance visibility.
At the same time for both sides in the future possible cooperation to lay a good foundation.
In summary, this event is of great benefit to both parties.
Restaurant Father's Day activity program short Part II
Activity theme: Thanksgiving father's love (June 15 Father's Day)
Activity time: June 15 to June 28
Participating stores: People's store, Jianye store, Zhonghua store, South China Sea store, Leshang store, gift store, Shanhai store, Suiping store DM planning: Dadaoyuan octavo a
Product selection 1, the number of DM goods 60;
2, seasonal goods, with some of the Father's Day goods, highlighting the Father's Day low-priced image;
3, supplemented by fresh bulk miscellaneous, to attract customers to the low price;
Activity:
Activity 1: Holiday to send filial piety, the fan passes on the true love
During the period of the activity, all in the Aijia volume retailer During the activity period, anyone who purchases more than 38 yuan at one time can get a free exquisite fan at the service desk with the shopping ticket (the ticket is not cumulative and does not decompose).
Activity 2: Send blessings to the father, birthday cake 50% discount
The father born on June 15 (over 22 years old) on June 15 with valid documents can enjoy birthday cake 50% discount in the Aijia volume store Jianye store, the people's store ...... Enjoy 50% discount on birthday cake.
Activity 3: Show Dad's style to win Weixue beer (Aijia's first beer competition)
On June 15, Aijia's first beer competition was held on the stage of the square outside the Aijia shopping center, and all male friends are welcome to sign up to participate, and there will be generous prizes waiting for you!
Prizes:
One champion will win 3 cases of Viceroy beer
One runner-up will win 2 cases of Viceroy beer
One runner-up will win 1 case of Viceroy beer
Participation prizes will be awarded to several winners of a bottle of Viceroy beer
Competition time: 17:00 on June 15
Competition venue: outside the Aijia Shopping Center. Plaza Stage
Organizer: Aijia Mass Retailer Co.
Undertaker: Weixue Beer Zhumadian Branch
Registration: On-site registration
Registration conditions: Healthy male friends are eligible to enroll in the race
Rules of the race:
The race **** divided into nine groups of three people each **** three matches, each person issued a number during the game. The game, the game each person issued a number plate, the player wearing a number plate for the game.
The first game: group individual bottle blowing match
600ML large beer speed drinking competition, who is the first to finish a bottle of beer, who won, you can participate in the next round of semi-finals, each group won 1 person, *** win 9 people.
The second game: the group of semi-finals
The first game won 9 people at the same time to participate in the game, the first 5 with a straw the first to finish a bottle of beer, even if the winner, you can participate in the final finals, *** win 5 people.
The third game: Super Wine King Finals
The second game won 5 people at the same time to participate in the game, who is the first to finish two bottles of beer (blowing up a bottle of beer + straw to finish a bottle of beer) will be the champion to drink the time analogous to the championship, respectively, the first runner-up, the second runner-up.
Note:
1, in the beer drinking contest beer can not be leaked, waste, or automatic forfeiture;
2, not suitable for those who do not try to drink, otherwise all the consequences and responsibilities arising therefrom their own;
3, the amount of beer in the participants in more than 4 bottles, and drink 4 bottles of the body after the normal people;
4, the participants have no
5, the organizer, the organizer has the final interpretation of this activity.
The first game method: the 600 ml bottle of beer will be opened and placed on the table. After the order, the players quickly pick up the bottle to drink the wine, drink quickly after the bottle placed on the table, who is the fastest to drink, who will win, each group won 1 person, the total **** won 9 people.
Competition rules: players can only take the bottle off the table after the order. After drinking, the bottle should be quickly put back to the table, the timing stops. The bottle should be placed back on the table quickly after drinking. The bottle must not contain more than 50 milliliters of wine, otherwise the result will be invalid.
The second game method: the 600 ml bottle of beer opened, placed on the table, each bottle inserted into a straw, after the order, the players quickly pick up the bottle of beer sucked, sucked quickly after the bottle is placed on the table, who is the fastest sucked, who will win, the total *** win the first five.
The rules of the game: players can only take the bottle off the table after the order. After drinking, you should quickly put the bottle back to the table, the timing stops. The competition is invalidated by spraying, spilling, or leaking wine. The bottle must not contain more than 50 milliliters of wine, otherwise the result will be invalid.
The third game method: 2 bottles of 600 ml bottle of beer opened, placed on the table, one of the bottles opened another bottle inserted into a straw, after the order, the players quickly pick up the bottle to drink the two bottles of wine, drink quickly placed the bottle on the table, who is the fastest to drink, who will win, to the length of time to evaluate the champion, the third place, the runner-up.
Competition rules: players can only take the bottle off the table after the order. After drinking, the bottle should be quickly put back to the table, the time stops. The bottle should be placed back on the table quickly after drinking. No more than 50 milliliters of wine can be left in the bottle, otherwise the result will be invalid.
Interspersed Activities
1. Prize Guessing by the Audience: Before the second and the third matches, 5 and 3 audience members were selected to guess the results of the matches.
2, prize quiz: the host site questions about the love of home vendors, Father's Day, the beer legend, beer quiz and the event sponsors related knowledge, the site to answer the right player to be rewarded.
Restaurant Father's Day activity program short Part IIIThe third Sunday in June each year is Father's Day. The arrival of Father's Day restaurant, hotel to do some promotional activities program? Here are a few restaurants, hotels Father's Day program, as you develop a hotel restaurant Father's Day program for reference to use.
Father's Day promotional program
The third Sunday in June each year is Father's Day, it is said that the selected June Father's Day is because the June sun is the hottest of the year, symbolizing the father to give their children that fiery love. Father's love is like a mountain, a lot of things in life can not exist forever, but the father gave us the love but eternal father with a thick arm to support the whole family, the father with affection to warm the children's hearts. Father's love is deep, we can always feel, just we are not good at expressing.
June 21 this year, the annual Father's Day is coming. In this festival of fathers, in order to let everyone hand their fathers the most sincere blessings in the festival, Hilton Beijing Wangfujing is holding a special Father's Day thanksgiving activity, so that dads can enjoy a very courtesy
Activity time: June 21, 11:30-14:
Activity content: Veal steak, lamb chops, all kinds of sausages, plus idyllic salads and Desserts, Australian style BBQ buffet presents you a happy Father's Day
Rules: RMB 188 + 15% service charge per person. Unlimited beer.
Venue: 6th floor sky garden of the hotel.
Father's Day Promotion II
The Wonderful Café at Shangri-La Hotel, Guangzhou, has prepared a rich international buffet for Father's Day with Australian lobster, French foie gras, etc. The meal will also give you a chance to win a year-round fitness card (for three people).
A special Love Corner has been set up at Café Miau, where children can draw beautiful love patterns or words on their t-shirts for their dads, outlining the delicate warmth through ordinary details.
The lunch buffet is priced at RMB 188 per person and the dinner buffet is RMB 288 per person. On Father's Day for families enjoying the lunch buffet, dads can enjoy a special 30% discount on the purchase of a fitness center gym card. Sunday, June 15, 20xx only. Children under 1 meter eat free, 1~1.4 meter children can enjoy half price discount.
Restaurant Father's Day activity program short Part IVOrganizer: Children's Club
Time: June 19 to 22, 20xx (June 21 is Father's Day)
Theme: Dad, you work hard
A Father's Day activity background
It is said that the selection of the month of June, the holiday, because the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June, the sunshine in June. The reason for this is that the June sunshine is the hottest of the year, symbolizing the fiery love that fathers give to their children. On Father's Day, children do something special for their fathers, such as preparing their father's favorite food, playing games with him, watching movies with him, etc. Many people think it is difficult to buy gifts for their fathers. Many people think it is difficult to buy gifts for fathers, but there are many interesting and suitable gifts that will make fathers happy! In order to be able to improve visibility in a short period of time as soon as possible, to enhance consumer impression of the "Children's Club" and memory, brand-driven sales, is the development of this activity program. The main purpose is to take advantage of the event of "Father's Day" to spread the concept of "Father's Day" in the name of "Thanksgiving", reminding the target consumers to pay attention to "Father's Day" and triggering their attention to the concept of "Father's Day". "The most important thing is that the company utilizes the atmosphere of Father's Day to fully render the company's corporate image of paying attention to family love. This is a great way to make the "thank you to the father" deep into the target consumer's emotional depths, thus improving brand awareness and increasing consumption of the marketing objectives.
Two, Father's Day activity objectives
1. Father's Day promotional program to increase brand awareness.
2. Improve the image of the children's club in the minds of the target consumers.
Third, the Father's Day promotional program Father's Day activity highlights
1, for the first place effect, to create a hot topic in society
Celebrating "Father's Day" in Tianjin has been popularized, the children's club through the implementation of the relevant "Father's Day". The "Father's Day" activities can create a certain sensational effect, so that the activities become the public focus of the topic. And in the first "thanks to the father" activities, can leave "Children's Club let me know Father's Day" impression and memory, resulting in a good social effect and brand communication value.
2, catering to the psychology of the target consumer groups, to meet the emotional needs.
"Thank you father" target group is 25 to 40 years old between the age of an elderly father and their own children in the crowd, in the government agencies, enterprises as the middle and senior positions in the successful people. Due to their busy schedules, they spend less time with their families, especially with their parents, so there is usually a knot in their hearts to "return the favor of parenting", which can trigger their potential emotional needs.
3. Choose the media time zone to maximize the communication effect.
The campaign avoided the peak marketing period of the International Children's Day on June 1 for other children's organizations, and when other brands' media investment and promotional activities were temporarily weak, a climax was formed on June 21, which multiplied the effect of the campaign. "The "Father's Day" campaign contains emotional factors, as well as a fresh feeling among consumers in Qinzhou, which can completely offset the information fatigue accumulated during the June 1 Children's Day, and achieve the best communication effect.
Four, Father's Day activities process content
1. activities of the warm-up period
Most people do not have the "Father's Day" habit, in order to ensure that the activities of the greater effect, we must carry out the relevant warm-up guide activities, for the "Father's Day", the "Father's Day", the "Father's Day", the "Father's Day", the "Father's Day" and "Father's Day". "The first step in the process is to make sure that you have a good idea of what you're getting into. Inform the public that "June 21 this year is Father's Day", and "Thanksgiving" in the "Father's Day" day to do the activities and commitments, causing consumers to participate in the activities of the desire.
First, time
20xx June xx
Second, the location
xx hotel on the first floor of the Western restaurant
Third, the activities of the objectives and purposes of the event.
For father's love, people's speech has always been restrained and calm. The greatness of a mother's love makes us overlook the existence and significance of a father's love, but for many people, a father's love has always affected them in a peculiarly subdued way. Father's love is strange here, it is shy to express, sparing the publicity, but lofty and heavy, so there are wise people say, father's love is like a mountain. On the occasion of Father's Day, XX Hotel is organizing a pay-per-view event, which will leave customers with many wonderful, warm memories and deepen their understanding of XX Hotel.
Four, marketing object
Father's Day families and men.
V. Theme
"Father's love is like a mountain, and fathers need care too."
VI. Promotions
1. On Father's Day, men who consume in the Western restaurant will be given a complimentary A cup of nourishing stew and a fitness center experience coupon.
2, men over 70 years old enjoy 50% discount on buffet.
3. One free meal for four people.
What is the gift for Father's Day?
Mother's Day can send carnations, you can buy cosmetics, buy beautiful gifts ...... But Father's Day, what to send father? Father's Day gifts, must be difficult to bad a lot of people.
In fact, it is not necessary to send a gift to the father, you can treat your father to a big meal on Father's Day, and express your silent love for your father with food!
Activity time: Father's Day
Lunch buffet 11:30---13:30RMBxx/bit
Dinner buffet 18:00-21:00RMBxx yuan/bit
Location: xx Hotel, 1 floor Western Restaurant
VII. Budget and Advertisement Planning
1. TV and Radio publicity and rolling broadcast is expected to be RMB xx;
VIII. Expected Revenue
Lunch: RMB xx
Dinner: RMB xx
Total: xx yuan
Restaurant Father's Day activity program short Part VIJune summer heat, June father's love is like a mountain. June sunshine is the most blazing of the year, symbolizing the father to give their children that fiery love. Father's love is like a mountain, a lot of things in life can not exist forever, but the father gave us love is eternal, the annual Father's Day is coming. In this belongs to the father's holiday, in order to mobilize the enthusiasm of consumers, to attract more customers, improve turnover, the management company decided to propose the Father's Day marketing plan as follows:
First, the activity time
June xx - June
Second, the purpose of the activity
1, through the activities to stimulate affectionate consumption, enhance the enterprise's good brand image;
2, pull consumption, competition for market share;
3, to increase the E-meal sales, improve the business of the stores to generate income.
Third, the theme of the event:
Heart of Father's Day, a family.
Fourth, the activities of the location
xx
Fifth, the activities of the content
1, during the activities of the stores, the welcome staff to the store to consume the middle-aged and elderly men to send holiday wishes "Hello, happy holidays! "
2.
2, during the event, the stores to increase the playback of the "repayment of life" "father" of the two tracks.
3, during the event, order xx meals are good gifts.
Where the phone ordering consumption of xx yuan free gift - meal playing cards xx vice, where the phone ordering consumption of xx yuan free gift - E meal in time to send VIP members a gold card, the stores to do a good job of registering, financial records.
4, during the event, the Ministry of Kitchen launched several Father's Day love package, the price of each store can be based on their own specific circumstances, the dishes to health, nutrition is the main dish name reflecting the father's love (reference: gratitude for love, father's love, father's love, father's love, like water, father and son). And the main push a Father's Day special dishes.
5, the activities of the store during the consumption of guests, single-table consumption of xx yuan can be given free family photo (10-inch plastic) a store to do a good job of registration, financial storage.
6, the planning department unified use of SMS platform to send customers Father's Day blessing SMS: "the heart of the Father's Day, xx a family, a variety of Father's Day love package warmly launched, xx catering to the world all the fathers happy holidays!
Six, publicity matters
1, the management company planning department is responsible for engraving Father's Day banners, one per store, the content of the "heart of the Father's Day, xx a family", and with the June xx before the delivery of the store;
2, management company Planning Department in June xx unified for the store customers to send Father's Day blessing SMS, "the heart of the Father's Day, xx a family, a variety of Father's Day love package warmly launched, xx Catering to the world all the fathers happy holidays!
VII, Note
1, the store seriously organize staff to learn the activities of the program, according to the program on the staff to carry out the relevant knowledge training;
2, the stores during the activities of the full do a good job of taking pictures, washing the work of the photo, to increase the point of income generation;
3, the integral card activity, the coupon activity and the activities of the event at the same time.
Restaurant Father's Day activity program sample short Part VIIJune xx Father's Day, in order to reflect the hotel's distinguished courtesy to guests, to create a good joyful and peaceful consumer atmosphere, to the holiday pay for the opportunity to focus on room promotions, to carry out a series of activities to improve the overall performance of the hotel. After consultation, this program is hereby formulated.
I. Father's Day: "Rooms 200,000 yuan cash coupon gift storm"
◆ Father's Day, in the Western-style consumption of men can be given a cup of nourishing stew or a glass of red wine (issued by the coupon).
◆ 60 years of age or older to enjoy the Western buffet 50% discount.
◆ On Father's Day, VIP guests will be given Father's Day greeting cards and room experience coupons in envelopes.
◆ Open Father's Day special room: 268 yuan / night. Requires booking by June xx.
◆ Father's Day, in the club consumption of 1500 yuan, send room experience coupon face value of 50 yuan.
◆ On June xx, anyone who spends 200 RMB on western food, 500 RMB on sauna, or 1500 RMB on entertainment can get (one of the following):
A, swimming card or fitness card (free for one month)
B, room experience coupon of 30 RMB (this coupon is limited to 1 each time)
Second, the second half of June, the main marketing activities
1, through the "cash coupon gift storm", to attract guests to return to consumption, at the same time, pay close attention to the quality of service, by the General Office of the inspection team to establish a customer service center, set up a complaint in the departments of the complaint book, complaints line phone, daily complaints collected by the inspection team Handed over to the General Office to deal with.
2, the issuance of room sets of 2680 yuan / set (10 coupons) x 100 sets = 260,000, in the hotel business sector friendly support for the promotion, aimed at locking up large customers, increase cash flow.
3, the purchase of room sets of tickets or sauna sets of tickets, can enjoy:
Go to the sauna consumption can enjoy 8.8% off (one month);
Go to the entertainment consumption can be free of minimum consumption room (three nights).
4, June xx, the entertainment department on Saturday, divided into large and small rooms set consumption awards to encourage guests to consume, (prize level can be divided into, 800 yuan wine card, 500 yuan wine card, 300 yuan wine card)
5, other recommendations: the hall can hold a karaoke contest; or please a file guests, for the next month's activities popularity ride base; sauna to strengthen the set of promotions, locking the VIP customers.
Three, publicity program
1, design and printing of 5,000 copies of the June comprehensive flyer, outgoing publicity.
2, website, LED, banners, posters, TV ads, newspapers at the same time.
3, SMS: VIP customers, contracted customers, manufacturers, Taiwanese, travel agencies.
4, holiday environment
Father's Day: greeting cards, small banners in the hall, hanging flags, posters