College pork man: selling pork can be said to be a least-cost entrepreneurial behavior

College pork man: selling pork can be said to be a kind of entrepreneurial behavior of the lowest cost

? Tough soil hard incense hard security Guangzhou City Bridge a farmers' market in the pork stalls with such a banner. This stands out among the seven or eight pork stalls in the market.

The contractor of this stall is a college student, Zhang Qingyuan, who graduated nearly three years ago. Every morning, Zhang Qingyuan in the stall waved the splitter knife, or chopping ribs, or chopping meat bones, skillful knife work often win many customers praise.

? Your melancholy eyes, sparse scruffy beard, and godlike knife skills have y betrayed you. ? Stephen Chow's portrayal of the porker in "Domestic Lingering Paint" is not an overstatement when placed on Zhang Qingyuan.

In February 2012, after graduating from Nanchang Institute of Technology, Zhang Qingyuan was recruited by One Toho as a management trainee. Since then, Zhang Qingyuan has contracted a stall under the system of the One Earth Pig to be a small boss. I am now engaged in a very promising career, in the city bridge stalls have 8000 yuan a month income, not to mention that even NetEase big brother Ding Lei to pig farming. Zhang Qingyuan believes that selling pork is a new career choice.

And in today's frequent food safety incidents, the public's fragile nerves have been stimulated again and again by issues such as lean meat extract, so agricultural products highlighting concepts such as green, organic and so on are very likely to stand out.

The concept of "green" and "organic" is a very important one. Hard soil hard fragrance hard safety? This green agricultural banner brand One earth pig, founded in 2012, the year the income of 30 million yuan. Since then, the income will almost double the annual growth rate, to 2012, one of the earth pig income has exceeded 400 million yuan. Even before the rumor of Lenovo and other organizations intend to share the news of one of the earth pig.

The earth pig, although very earthy, but also very fragrant, more can create wealth. And this is just the tip of the iceberg of green agriculture.

College Porker

At 5 a.m. on April 20, 300 pounds of slaughtered ? One earth pork? , was transported to a farmers' market in Guangzhou City Bridge. As usual, ? Pork man? Zhang Qingyuan hand knife began? Butcher unraveling the pig? In less than half an hour, Zhang Qingyuan will be completely broken down into different parts of the pork, and ready to open the door to welcome customers. As a pig can be broken down into 23 parts of the product, divided into parts, quality and price are not the same, so the proficiency of the knife directly affects the economic benefits of the stall.

? I this knife skills but after 45 days of professional training, but also is considered to be the academy of origin. ? Zhang Qingyuan showed off his knife skills while talking about the technical training given to him by the company (One Earth Pig).

Unlike most porkers, Zhang Qingyuan is a regular full-time college graduate. Unlike most college students, Zhang Qingyuan did not look for a job, work, but looked at the prospects of green agriculture, the farmers' market in a stall to do business in the soil pork.

In fact, Zhang Qingyuan is not the first college student to sell pork. As early as 2000, forced to start selling pork stalls Peking University graduates Lu Buxuan, is the earliest national fame of college students pork man. That year, the founder of the one earth pig Chen Sheng saw Lu Buxuan news in the newspaper, had tried to go? Relief? The Peking University alumni, and later found that Lu Buxuan sell pork income is not very high, do not need others to subsidize.

? A stall average day to sell a pig or so, and the old Lu (LuBuXuan) a day can sell more than a dozen pigs, for the stall operation is quite knowledgeable. Chen Sheng believes that Lu Buxuan's ? meat selling experience? can help their own students to improve sales ability.

So, in August 2012, Chen Sheng invited Lu Buxuan to Guangzhou and proposed to **** run a butcher school. Butcher School? Two Peking University? meat sellers? The two are the first to be able to get together, and the first to be able to get to know each other. Then, Chen Sheng funded the school, Lu Buxuan for the butcher school to write teaching materials, content involving marketing, nutrition, etiquette, cooking and other subjects.

In addition, Chen Sheng also required the students to go to the feedlot to understand the scientific feeding of hogs in the hope of ? cultivate all the high-quality butchers who know the whole industry process? Selling meat should be on the level of Peking University," said Mr. Chen.

Lu Buxuan, a porker from the University of Beijing, took the first class at the butcher school, which was very well received, and he condensed his years of experience in selling pork into a 200,000-word teaching USB flash drive. In fact, selling pork is a word-of-mouth operation, I was famous in 2003, but as early as 2001 I reached the peak state of selling pork, the key is still to be down-to-earth to do the service.? A naive image of Lu Buxuan said.

? I was selling pork as a last resort, and today's students to sell meat will have a more astute long-term 'intention. Lu believes that as the pig industry receives more and more attention, the butcher school will deliver more and more high-quality butchers who know the whole industrial process for this industry, and it will really become a career development that can be planned. camping?

Zhang Qingyuan is one of those who have made a living through the Butchery School. I entered the company's training in February 2012, when the training organization was called the Dragon Tiger Leopard Training School, or a very? The name of the training organization was Dragon Tiger Leopard Training School, or a very? name," Zhang Qingyuan recalled. Zhang Qingyuan recalled. It was only in May 2012 that the Longhu Bao training school was officially renamed the Butcher School.

? Since we are doing high-end green local pork, the service is still very important.? According to Zhang Qingyuan, in the 45 days of training, the big academic aspects of marketing theory, small to the basic etiquette, instrumentation are involved. Now, whenever a customer to patronize, he will provide the most suitable products according to the needs of customers, and his hometown in Guangxi, he can also speak a mouthful of authentic Cantonese, which also brought him closer to the customer's distance.

In order to facilitate the work, Zhang Qingyuan rented a house near the farmers' market. Its room layout and ordinary single office workers as? A laptop, cluttered bedding and simple furniture. But its bedside notes, attracted the attention of the reporter.

? This is my training notes at the time, in addition to military training and go to the market field work, almost all the training content is recorded. Zhang Qingyuan said, ? At that time, the company recruited about 180 college students from the university, of which 30%-40% were eliminated after the remaining talent successfully towards the stalls. The 45-day training was actually more of a knockout competition for the leftovers.

? The $80,000 annual salary advertised by the company at the time of recruitment is not that easy to earn.? He recalled the hardships of the time without emotion.

In this regard, Mr. Chen also admitted that as much as 30% -40% of the elimination of the company's active elimination, social as well as family pressures caused by passive elimination does not account for the mainstream.

The boss under the boss

? Although selling pork is not considered ? high-flying? s career, but it is not reduced to ? The company's business is a very important part of the company's business, and it is a very important part of the company's business. Zhang Qingyuan has been very resistant to social prejudice,? The rude type of porker that Zheng Tu in "Water Margin" is a thing of the past, and the industry of porkers is undergoing many changes.

College students like Zhang Qingyuan, turned porker, is not an isolated case.? College students when the salesman to work for the company, the monthly salary is more than 3,000 yuan, if contracted stalls, the income may reach 5,000-10,000 yuan / month. Instead of being a salesman it is better to be a contractor yourself, there are individuals who have contracted several stalls and have an income of four to five hundred thousand dollars a year.? Mr. Chen said that because the income gap may be very large, many college students businessman will turn to be a contractor, self-financing to be the boss.

? At present, I am still an employee of the company, just from a fixed salary every month to receive a fixed salary salesman changed to face a certain sales risk, with greater autonomy of the sales staff only, and the company's relationship is more like a boss under the boss.? Zhang Qingyuan explained that he has not been detached from the one earth pig.

As a salesman successfully transformed from the contractor's college students typical, Zhang Qingyuan has become the company's internal and external publicity model, he was very proud to say: ? Every meeting, will talk about me, I'm almost a star.?

? The company can help me to choose the location of the stall as well as the stall of the slogan, and even help me to pay some of the entrance fee and so on, I just have to bear the stall monthly rent of 1300 yuan can be. Zhang Qingyuan said, in addition to the company (One earth pig) deposit of 20,000 yuan, the contract expires after the return of all.

In fact, in the One earth pig system, there are two business models. One is to do ordinary salesman, monthly drought can get more than 3000 yuan salary. The other is like Zhang Qingyuan, turn to do contractors to operate pork stalls. It is understood that the contractor's income consists of: the company paid more than 1,000 base salary + sales margin + bonus over the scheduled sales. The sales margin is the largest source of income, for example, the company gives the contractor a price of 15 yuan per catty, the contractor and then sold at a price of 17 yuan per catty, it will be able to earn a difference of 2 yuan. Moreover, the contractor's selling price must be within the range of the legitimate market price stipulated by One Local Pig, in order to avoid the behavior of disrupting the market by low price competition. In addition, there is a certain percentage of bonuses for the portion of each month's sales that exceeds the established sales completed.

? The model of one earth pig gives a lot of college students who have just entered the society an entrepreneurial platform, compared with other industries, selling pork can be said to be a kind of entrepreneurial behavior of the lowest cost, in the original accumulation, I can realize some of their own ideas. Zhang Qingyuan is so calculating his future,? I hope to further expand the number of stalls that I contracted.

But even with low-cost operations, this business is not a risk-free? The first thing you need to do is to get your hands dirty. Because out of the turn to do contractors to be completely self-sustaining, relying solely on the company to pay more than 1,000 yuan of wages in Guangzhou this kind of first-tier cities to survive is a very difficult thing, and pork sales there is a problem of leftover meat, once there is a wide range of leftover meat will be a very big headache, the most time, Zhang Qingyuan's stalls have appeared in more than 50 pounds of leftover meat, and he is currently the most a day's sales are 300 pounds.

? The company's attitude towards selling overnight meat is almost zero tolerance, with a special monitoring department to supervise the matter, once found to be very likely to be dismissed. Zhang Qingyuan recalled when there was a wide range of leftover meat dilemma, had no choice but to sell at a low price to the surrounding restaurants, restaurants and restaurants around the time he just took over the stalls and not too many restaurants and restaurants channel he was under enormous pressure. The contractors are not really in the business, if you want to earn more, or to assume a certain degree of risk.

On the risk, but also have to mention the volatility of pork prices, China's pig farming is still dominated by farmers, the degree of scale is not enough, and therefore often appear to make money when a flurry of upward, when the loss of money and have to abandon the phenomenon, so that the price of pork in recent years has always been presented with up and down rounds.

? Pork prices in the long cycle by the three-year round of sows production cycle, short-term fluctuations are mainly affected by epidemics and other unexpected factors on the stock, which led to the price of pork in a short period of time surge and fall. China pig early warning network chief consultant Feng Yonghui said.

The instability of pork prices makes Zhang Qingyuan's business moment by moment, but he said he should follow the company's established pace, believe that the company's scale effect of anti-risk ability.

Zhang Qingyuan embraced the behavior of one of the thighs of the earth pig has also been recognized by the relevant professional institutions, CIC Securities researcher Jiang Xin long-term optimism for industry consolidation for the industry enterprises to bring the policy dividends and enterprise breeding slaughter and other related upstream market share after the increase in the scale of the effect.

Qiu Yang, a researcher at Huatai Securities, said: ? By 2015, the state will outlaw 50% of the manual slaughtering, private slaughtering organizations, which will accelerate the integration of the entire hog industry, very conducive to the higher scale of the large companies.

Wide prospects for green agriculture

Not only do they eat corn, sweet potato vines and other earth feed, at the source to ensure that the health of the pollution-free, but also due to the relatively large space of the countryside breeding, the earth pig can also walk around, activities, to enhance the pig's own immunity, so through the breeding of a year, the earth pig fat and meat, sweet flavor, chewing more gelatinous sense.

But because the growth cycle of the earth pig is 10 to 12 months, far higher than the ordinary pig 4 months, making the earth pig's lean meat rate of only 30%, far lower than the ordinary lean meat pig 60% lean meat rate. This makes the otherwise uninitiated reluctant to try such fatty pork. However, in today's world of frequent food safety incidents, the public's fragile nerves have been stimulated time and again by issues such as lean pork. So agricultural products that highlight concepts such as green and organic are extremely likely to stand out.

Chen Sheng believes: ? With the improvement of the living standard of urban residents, people have higher and higher requirements for food safety and quality. And the traditional hog farming circulation model is farmers to raise, pig dealers to buy, urban hog wholesale, semi-monopoly slaughterhouse slaughter, urban individual households retail, links, large costs, food safety there is a huge hidden danger.?

Food safety issues, so that many people on the green agricultural products tend to rush. The company's main goal is to provide the best possible service to its customers. Zhang Qingyuan repeatedly emphasized very optimistic about the good prospects of green agriculture. And playing? Hard earth hard fragrance hard safety? The banner of one of the earth pig in the first year of business has realized 30 million yuan of sales. Since then, almost doubling the annual growth rate, to 2012, one of the earth pig sales has exceeded 400 million yuan.

This growth rate highlights the market prospects of green agriculture.

High-speed growth in the one of the earth pig, attracted a lot of attention from investment institutions. Previously, there have been rumors that Lenovo and other investment institutions intend to share the news of the one earth pig. But Chen Sheng rejected all the institutions, ? One earth pig is not not want to sell, but the time has not come, the future will be through the scale of expansion, to increase their own bargaining chips ?

Chen Sheng also revealed that has been previously involved in real estate companies and wine assets sold, and now focus on the management of the world's one and one earth pig, the ultimate goal is to strive to become a tens of billions of dollars in scale, the plan will be one earth pig and the world's one spun off for listing.

Green agriculture

The so-called green agriculture, refers to the production and processing and sales of green food as the axis of agricultural production and management. Green food refers to follow the principle of sustainable development, in accordance with a specific way of production, recognized by the specialized agencies, allowing the use of green symbols of non-polluting safe, high-quality, nutritious food. Generally speaking, green agricultural products include ? Three kinds of agricultural products, i.e., pollution-free agricultural products, green agricultural products and green food products.

The green agricultural products are the most important products in the world, which are pollution-free, green food and organic food.