2. Activity background
This part of the content should be selected according to the characteristics of the plan in the following items to focus on; Specific items are: a brief description of the basic situation, the main implementation of the object, the situation, the organization, the reasons for the activities carried out, the impact of the community, as well as the motivation of the relevant purpose. Secondly, the environmental characteristics of the problem should be described, and a comprehensive analysis (SWOT analysis) should be made of the environment, taking into account its intrinsic strengths, weaknesses, opportunities, and threats, focusing on the factors of the environmental analysis, describing in detail the past and present situation, and formulating a plan by making a prediction of the situation. If the environment is not clear, the analysis should be supplemented by research and other means.
3. Purpose, significance and objectives
The purpose and significance of the activity should be expressed in clear and concise language; in the statement of the purpose of the main points of the core composition of the activity or the planning of the uniqueness and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. Activity objectives to be specific, and need to meet the importance, feasibility, timeliness.
4. Resource needs
List the required human resources, material resources, including the use of places, such as classrooms or the use of activity centers are listed in detail. It can be listed as both resources available and resources needed.
5. Activities to be carried out
As the body of the plan, the presentation should be concise and clear, so that it is easy to understand, but the presentation should strive to be exhaustive, writing every point that can be envisioned, without omission. In this part, not only limited to textual expressions, can also be appropriate to join the statistical charts, etc.; the planning of the work of the project, should be arranged in accordance with the chronological order, drawing the implementation of the timetable will help program verification. Staffing organization, the object of the activity, the corresponding powers and responsibilities and time and place should also be described in this part, the implementation of the contingency procedures should also be considered in this part.
6. Here can provide some reference aspects: venue layout, reception room, guest seating, sponsorship, contractual agreements, media support, campus publicity, advertising, hosting, leadership speech, master of ceremonies, venue services, electronic background, lighting, sound, video, information liaison, technical support, order maintenance, clothing, command center, on-site atmosphere regulation, pick-up and drop-off vehicles, after the event Cleaning up after the event, group photo, catering, and follow-up contact. Please adjust yourself according to the actual situation.
7. Budget
Activity costs will be calculated according to the actual situation, and then listed in a clear and concise form.
8. Issues and details to be noted in the activities
Changes in the internal and external environment will inevitably bring some uncertainties to the implementation of the program, therefore, when the environment changes whether there are contingency measures, what is the probability of loss, how much damage caused by the contingency measures and so on should also be described in the planning.
9. Activities of the person in charge and the main participants
Specify the organizer, the names of the participants, guests, units (if the group planning should indicate the name of the group, the person in charge).
Fan:
Activity Background:
When xx Decoration Company was founded on the occasion of the 2nd anniversary, in order to thank all walks of life and consumers for the company's support and love over the past two years, the xx Home Decoration Ceremony was held here, the location of the event was chosen to xxx Walking Street.
xxx is located in the center of xxx pedestrian street, there is a new one, Gome and other domestic and foreign well-known shopping malls, with the "xxx pedestrian street's growing", it will become the xx city development of the most active commercial and leisure shopping area.
At present, the first phase of xxx has been handed over one after another since the 2nd of this month, and a small number of owners have started to decorate. The average daily delivery is 4 sets, it is expected that the first phase to the delivery should be until May.
Two, activity ideas:
Borrowing xx decoration company was founded on the occasion of the second anniversary, thanks to the new and old customers, held on-site promotional activities. xx xx, xx xx, xxx a phase of the beginning of the handover of the house, the owners will be one after another to get the house, at that time, will set off the climax of the consumer spending on home furnishings. Take this opportunity, xx decoration company with the property delivery x, x months, in xxx a site exhibition, to provide owners with home furnishing free consultation, home furnishing materials show promotional activities, the company will be face-to-face communication with the owners, to achieve the purpose of sales.
The whole activity will be divided into three parts, namely, "Fine Sample Viewing Through Train", "Decoration Consultation Event" and "Super Discount".
Three, the purpose of the activity:
1, to improve the company's visibility and reputation, expanding the company's influence in the industry;
2, as the second anniversary of the establishment of the xx company celebrations, on the one hand, to consumers to publicize the knowledge of the home furnishings; on the one hand, through the form of super discounts pay thanks to the old customers on the xx of the love, to enhance the xx's reputation and the formation of a new interpersonal communication! To achieve the purpose of increasing on-site customer flow.
3, through the activities of the collection of customer information, expanding the company's customer base;
4, through the activities of the company to create direct economic income.
Four, the activities:
Theme of the event: "xx home decoration ceremony - 'xx' second anniversary celebration"
Slogan: Careful, meticulous, attentive, zero-distance service
Activity time: 20xx x month xx - x month xx
Activity location: xxx pedestrian plaza
Participating objects: all citizens
Specific content:
1, decorating consulting extravaganza
(1) Creativity: introduction of common sense, dissecting the home furnishing, let the Consumers understand consumption, rest assured that the trust!
(2)Content and purpose:
①Explaining home decoration with professional knowledge and mass language, introducing general knowledge of home decoration, so that consumers understand how to better decorate their houses.
②Analysis of the current decorative industry formal, brand decorative companies and small businesses and decoration "guerrilla" essential differences (such as late service, quality).
③Introduction of xx decoration company of several decoration mode and charges, so that owners understand where the money actually spent, so that consumers more peace of mind, rest assured, comfortable.
④Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention to it, and at the same time show how xx Decoration Company does it, increase consumers' trust in the company, and favor consumers' final signing!
(3)Activity site:
Works display: works placed on both sides of the owner's seating position, fan display. Works on top of the design effect diagram and the actual picture for comparison, indicating the design description and the owner's basic situation, room type and amount of investment in decoration, the overall (including soft decoration, lamps and lanterns, home furnishing) of the price description.
Extended Information:
Activity Planning (Activity Planning) Activity planning is to increase market share of effective behavior, if a creative outstanding, and has a good executable and operable activity plan, whether for the enterprise's popularity, or for the brand's reputation, will play a positive role in improving. Activity plan is relative to the market plan, strictly speaking it is subordinate to the market plan, they are interlinked, complementary.
They are subordinate to the enterprise's overall marketing ideas and models, only under the premise of market planning and activity planning is a holistic and continuity of the advertising behavior, and only then, only to make the audience group an agreed brand cultural connotation, and activity planning is only to comply with the overall market planning ideas, only to enable enterprises to maintain a stable market sales.
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