The fifteenth day of the eighth month is the Mid-Autumn Festival, so it is called Mid-Autumn or Mid-Autumn. The moon on the 15th of August is fuller and brighter than the full moons of other months, so it is also called "Moon Festival" and "August Festival". On the eve of the Mid-Autumn Festival, people try to get together with their families as much as possible, taking the significance of the double reunion of man and moon, and the 15th day of the 8th lunar month is also called the "Festival of Reunion".
The Mid-Autumn Festival is a traditional folk festival of the Han Chinese and ethnic minorities. As early as the Three Dynasties period in China, there is the custom of "autumn sunset". The moon, that is, to worship the moon god. In the Zhou Dynasty, the Mid-Autumn Festival was held on every Mid-Autumn night to welcome the cold and offer sacrifices to the moon. In the Tang Dynasty, it was popular to enjoy and play with the moon during Mid-Autumn Festival. In the Southern Song Dynasty, people gave each other moon cakes to take the meaning of reunion, and in the evening, there were activities such as enjoying the moon and swimming in the lake. Since the Ming and Qing Dynasties, the Mid-Autumn Festival customs are more prevalent, many places have formed a burning incense, tree Mid-Autumn Festival, point tower lights, lanterns, walk the moon. Dance fire dragon and other special customs. Today, the custom of playing under the moon is rare. But the feast to enjoy the moon is still very prevalent, people drink to the moon, to celebrate a better life, or to wish distant loved ones healthy and happy, and family members "thousands of miles *** Canyuanjuan". String 9
Anciently, there were also moon rituals and moon worship activities. Set up a large incense burner, set up moon cakes, watermelon, apples, pears, grapes and other offerings, of which moon cakes and watermelon is absolutely not missing. Watermelon is also cut into a lotus shape, under the moon, the moon god will be placed in the moon that place, red candles burning high, the whole family in turn to worship the moon, and then by the housewife to cut the reunion of the mooncake, cut the person in advance to calculate the whole family **** how many people, can not cut more and can not cut less. Mooncakes and the Mid-Autumn Festival connection is in the Ming Dynasty. With the relevant information that, at that time, Beijing city appeared in a kind of fruit as the filling of the moon cake, and people in the Mid-Autumn Festival day to make their own moon cakes, for their own and presented to friends and relatives, to express the reunion and congratulations. At that time, the size and shape of the mooncake is not standardized, the difference is very big, its name is also quite special. For example, in Shanxi Province, in the area of the Mid-Autumn Festival day, the local people have been sitting around the family to share the custom of the reunion of the moon cake, the production of the moon cake name more and interesting, such as crescent moon cake for men to eat, there are only limited to women to enjoy the gourd moon cake, and especially for the children's preparation of the "Monkey King", "rabbit", "the rabbit", "the moon cake". "Rabbit" and other moon cakes, and so on. The list goes on and on.
The Mid-Autumn Festival has many customs and different forms, but all of them are sent to people's infinite love of life and the desire for a better life. The Mid-Autumn Festival has always been described as one of the most humane and poetic festivals. It is said that every holiday is a time to miss your family, and the Mid-Autumn Festival is certainly a time to miss your family more y, especially when the moon hangs high in the sky.
When it comes to the Mid-Autumn Festival, there are many different legends and myths that have been passed down in the folklore, including the story of the Chang Moth running to the moon, Zhu Yuanzhang's mooncake revolt, and Tang Minghuang's visit to the Moon Palace. The most familiar is of course the story of Chang Moth running to the moon. The story of Chang Moth stealing her husband's immortality elixir and flying to the moon palace has been told in many ways. In the earlier records, Chang Moth stole the elixir and turned into a toad, called the Moon Spirit. After running to the moon, Chang Moth lived in the Moon Palace, which was actually a lonely place, except for a tree and a rabbit, there was nothing else. This is the Mid-Autumn Festival
How to design a more attractive promotional poster?Mobile phone Internet era, the speed of information dissemination is getting faster and faster, the amount of information each person receives every day is dozens of times more than before. Brush Shake, look at the picture, every APP web page is competing for the user's attention.
In the era of face value, your poster can attract customers' attention in a second? Poster design should not only face value online, but also to attract the user at the same time, the next second to GET to your theme content, poster publicity content, and have a direct purchase or inquiry method.
So how to design it? The following seven points, in the design process need to pay more attention.
1, the theme is prominent
Many posters, a glance at the past and do not know what to sell. Like "save heart, save effort, save money" such a slogan is indeed very attractive, but these six words are too popular, so in these six words before the user to indicate the identity of the user, you are a supermarket? Design studio? Clothing store? Or a restaurant. Only clear your identity, the user will know to choose you will bring "save heart, save labor, save money" such value.
Activity promotional posters, to write the theme of the event, such as "opening benefits, buy one get one free", do not look at such a theme seems to be very commonly used, rotten street, but the more straightforward and easy to understand the expression of the people read the cost is low, the more willing to look.
Businesses need accurate traffic, right? So the precise traffic from the precise poster design.
2, project services clear
Publicity theme is determined, then the project services are clear enough? Each theme in fact have the corresponding picture material, such as the above promotional posters; summer and refreshing blue counterparts, real estate posters and atmospheric combination of district buildings; financial funds with a symbol of wealth golden yellow + gold coins + working people; Taekwondo enrollment posters with a Chinese ink background, backed by the corresponding service process photographs, more simple and straightforward.
The service content of each program is expressed very accurately, so that people can look at the picture can be associated with the corresponding program, coupled with the explanation of the text, more so that the poster becomes vivid.
3, there are visual project details
Visual project details, not only like Taekwondo that single page with the course of the process of the picture, as well as the fall tutorials have the same course description, the main features, project details.
After the theme is clear, put the corresponding pictures, materials and color schemes, so that the style of the entire poster and the theme is more appropriate.
4, copy grasp the pain
Compared with the design skills, more important is the power of copy, a good copy can make the whole poster vivid. Some copywriting triggers action, some copywriting tells the user how to buy, some copywriting hits the user's pain points, so that the user wants to see the action, do not buy that is to have a sense of loss.
KEEP's "self-discipline gives me freedom" classic short copy, as well as long copy, to seize the key expression, so that the user what they see is what they get.
5, there is a trust endorsement
A good poster, there is a theme, copy, material, if there is a corresponding trust endorsement, you can also put on. For example, "began in 2001" this type of trust related to the start-up year endorsement; focus on the signage field for more than 10 years, the national chain of more than 800, a year to sell 1 million copies, these are good trust endorsement.
Trust endorsement + copy expression, so that the whole poster adds a sense of trust.
6, there is contact information; address + phone + WeChat QR code
Many people poster design is very good, pictures, color scheme is also good, but there is no specific address, contact number and WeChat QR code, these are poster design must add elements.
Some people in order to the so-called beautiful, will be put on the QR code is very small, the name is beautiful, in fact, this is not easy to disseminate, now many people disseminate the poster is no longer a traditional leaflet, but to send the circle of friends posters, a key to send a group of 100 people, and soon can be directly contacted by a few thousand people, but the poster will be able to open the look of the people and how many people? The first thing you need to do is to get your hands on some of the most popular products and services in the world, and you'll be able to do that with the help of your own personal computer.
If they are interested in, but also scanning the code, but forget to download the original picture, scanning for a long time to scan, so they will be because of this action and give up scanning the code? This is something to think about.
So the two-dimensional code do not pursue the so-called beautiful, put a very small, whether it is a cash code or WeChat two-dimensional code, should be enlarged, so that users do not need to download the code to understand the details.
7, high-definition pictures without watermark
With the development of science and technology, the poster design threshold is getting lower and lower, many are not professional poster designers, but also through some APP production success, these APP, such as: the creator sticker, MAKA, the micro-business watermarking camera, Figure itch, Figure monster.
But some APP do not buy members, there will be watermarks, this point needs attention, because the spread on the network, the picture is a store's signboard, a poster with watermarks, or the picture is not clear, but also pulled down the store's grade.
If there is a large number of posters need to be produced each month, it is recommended that you can choose an APP to buy an annual membership, direct production of high-definition posters without watermarks.
Likewise, the design style of these APP is also very worthy of the beginner poster designers to do design reference. The same petal network, package map network, Hui Tu network can also be used as a design reference.
How to do the National Day poster?Red main color
Chinese red is the most common color for National Day posters, because red is the color of the national flag, which represents China. Even if you are promoting western food, if you use red as the main color, customers will easily feel that this is a special promotion poster for National Day. Like the poster below.
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Add national symbols
Add national flags and watches as symbols of the country to emphasize that the theme of the poster is a national holiday.
Use landmarks
Tiananmen Square, the Great Hall of the People, Tiananmen Square and other landmarks can easily remind customers of the country.
Try to use brush characters
Calligraphy is an important cultural symbol in China. Adding calligraphy characters to your posters can make your customers feel a strong sense of Chinese style.
Use classic attractions
Some famous attractions, such as the Temple of Heaven and the Forbidden City, can also remind customers of the concept of China.
All of these posters and design elements can be found on Canva. Go to Canva to design your own National Day promotion poster.
About the Author:Canva is the world's largest online design platform, providing a huge number of free Chinese templates, covering posters, flyers, presentations, banners, resumes and other design scenarios, as well as hundreds of Chinese fonts and millions of copyrighted image materials for you to use for free. You don't need to master design skills to make wonderful designs.