(1) Olympic Games
In the 2008 Beijing Olympics, CTV Sports became the official and exclusive sports display service provider for 11 major events of the Olympic Games, making an important contribution to the Beijing Olympics and also bringing CTV Sports to The strength is displayed in front of the world. At the same time, CTV Sports has planned a series of heavyweight Olympic special programs and special events around the Beijing Olympics. Such as the signal production and commercial operation development of the Olympic test competition, as well as the 30-issue special Olympic Corps expedition program and the "Torch Relay Across Mount Everest" special event.
For the 2012 London Olympics, CTV Sports exclusively owned the TV rights for the London Olympics in China and cooperated with many domestic traditional media and new media. Relying on the strong resources of CCTV5, we commercially developed special programs during the Olympics. We planned the seven-month "Operation London" Olympic series special program and owned all the commercial development rights for the program. Relying on this program, China Television Sports Tailor-made customized marketing plans for the Olympic Games for cooperative customers became a classic case of invisible marketing for the 2012 Olympic Games.
(2) World Cup
From the 2006 World Cup in Germany to the 2010 World Cup in South Africa, CTV Sports owns the full media copyright of the two World Cups in China and the series surrounding the two World Cups. Program commercial development rights. A series of World Cup special events have been planned for partners, such as "Operation Germany", "Operation South Africa", "Feast for the Rich - Passion Square", etc. Among them, "Operation Germany" and "Operation South Africa" ??are the most influential. The program focuses on the main theme of the World Cup, explaining the geographical customs, national culture, characteristic architecture and historical stories of the nine competition cities in South Africa for the audience, and taking the audience to have a look at the hosting of the World Cup. The true face of Lushan with 10 football fields. Relying on the strong influence of the World Cup, ZOSE Sports has customized a unique World Cup marketing plan for its cooperative customers, which has brought huge brand value returns to its cooperative customers.
(3) European Football Championship
In the two European Football Championships in 2008 and 2012, CTV Sports owned the full media copyright and commercial development rights of the European Cup in China, and focused on the European Cup Planned a series of special programs and planned special events for partners during the European Cup. Among them, "The Feast of the Rich" has the greatest influence. CTV Sports owns all the commercial development rights of "Feast of the Rich". At the same time, further resource development was carried out around the program, and the interactive program program tailored for China Telecom was selected by many marketing experts as a classic case in the "2012 China Sports Marketing Forum".
(4) China Tennis Open
The China Tennis Open settled in Beijing in 2004 and has been successfully held for eight times. It is one of the four super events after the four Grand Slams. First, it has attracted many top international athletes to participate. CTV Sports owns all the commercial development rights of the China Tennis Open, as well as all media copyrights.
(5) Golf Series
The Mission Hills Golf World Cup and the Mission Hills Golf World Star Tournament are the world's top golf events held in China. It has attracted many world-famous players and major sports players to participate, and has attracted widespread global attention. CTV Sports has maintained a close cooperative relationship with these two events and made great contributions to the commercial cooperation, broadcast and promotion of the events. At the same time, China Television Sports owns the television broadcast rights and television commercial development rights of these events.
(6) Equestrian Series
The equestrian series cooperated by CTV Sports include Beijing International Equestrian Masters, FEI World Cup Obstacles China League, National Equestrian Barrel Championship, Snow Polo World Cup and other events. Equestrian, which has always been recognized as an "aristocratic" sport, is loved by a group of high-class and high-spending audiences. CTV Sports owns the commercial development rights, television broadcast rights and television commercial development rights of the above-mentioned equestrian series.
(7) Chinese Dragon Boat Race
The Chinese Dragon Boat Race is currently the top dragon boat race with the highest level, highest competitive level and highest total prize money in China.
After two years of hard work, the Chinese Dragon Boat Races have become increasingly mature in terms of competitive level, competition organization, television broadcast and brand promotion, and have truly become the top dragon boat race in the country. As the producer and main organizer of the Chinese Dragon Boat Races, CTV Sports is responsible for the event organization, event commercial operations and development, event production and broadcast, as well as event brand management and promotion.
(8) World Snooker International Championship
The World Snooker International Championship is a high-level event jointly launched by the China Billiards Association and CCTV in collaboration with the World Snooker Association. The horizontal snooker event, hosted by China Television Sports and Chengdu TV, is the largest snooker event in China and the second largest event in the world after the World Snooker Championship. It is the most influential and disseminating event in China. Snooker event platform. The first competition was held in Chengdu on October 28, 2012. As the producer of this event, China Television Sports has the exclusive commercial development rights and full media copyright of this event, and will package and promote the event brand. CCTV Sports Figures Annual Selection
"CCTV Sports Figures Annual Selection" is hosted by CCTV, hosted by CCTV Sports Channel and China Television Sports Entertainment Co., Ltd., and strongly supported by the State Sports General Administration and the State Administration of Radio, Film and Television. An annual sports figure selection event. As the producer of the event, CTV Sports owns all the commercial development rights and full media copyright of the event. This event is known as the annual event of China Sports and is the highest level selection of Chinese sports. Together with the selection of touching China and economic figures, it is known as CCTV's "three major selections of the year", with high social visibility and great influence.
TV Programs
(1) "Racing Era"
"Racing Era" is a program launched by CCTV to report and promote motor sports and promote , a weekly program with the purpose of spreading car culture. The column is oriented to the whole country and highlights authoritativeness, newsiness, forward-lookingness, knowledge, appreciation and relevance. It is a professional TV program with a comprehensive vision of motor sports and paying close attention to the development trends of the automobile industry and automobile culture. The columns are divided into several topics such as "Peak Car Events", "Crazy Zone", "I'm a Car Madman", "Phantoms of Car Lights", etc., covering car focus, event tracking, industry trends, anecdotes about people and cars, etc. Comprehensive coverage of what's happening in motorsport and car culture. CTV Sports has the commercial rights to open the program and provides a high-quality brand promotion platform for many automobile companies.
(2) "Basketball Park"
"Basketball Park" is a weekly 50-minute TV basketball magazine sponsored by CCTV Sports Channel and produced by China Television Sports Entertainment Co., Ltd. The program comprehensively reports NBA, CBA and related basketball event information, and produces corresponding TV special topics to satisfy the fans' thirst for basketball knowledge and information. It is a professional domestic basketball program TV broadcast platform. "Basketball Park" brings together the most influential basketball audiences in China and is the best platform for companies to conduct basketball marketing.
(3) "Martial Arts Conference"
"Martial Arts Conference" is jointly sponsored by CCTV Sports Channel and China Television Sports Entertainment Co., Ltd. It adopts the method of martial arts ring competition, with the core concept of "no gloves, no levels, and no interpretation", and embodies the essence of Chinese martial arts through the form of ring fighting. And through the program, we discover outstanding players and spread Chinese traditional culture. Since its launch five years ago, the "Martial Arts Tournament" program has continued to explore and move forward, striving to provide the most exciting "Martial Arts Showdown" to the audience. As the earliest martial arts competitive program in China, the "Martial Arts Tournament" brand has been deeply implanted in the hearts of many martial arts enthusiasts, with the broadest audience group. The program ratings have always been at the forefront of CCTV sports channels.
(4) "Champion of China"
"Champion of China" is a large-scale national fitness charity dream program produced by China Television Sports Entertainment Co., Ltd. Each episode is broadcast for 50 minutes. The program responds to the country's call for "national fitness" and joins hands with major public welfare organizations to carefully select public welfare dreams that touch people's hearts. Dream chasers are recruited through national auditions, and entertainment stars and Olympic champions are invited to help out on site.
"Champions of China" not only sets up a stage for ordinary people to realize their dreams, but also explains to the audience the "truth, goodness and beauty" in human nature. We welcome companies with beautiful dreams to join.