Question 1: How to make a good PSA? The concept of PSA touches the soul and sublimates into a value concept in the public. It becomes an outlook on life and values, and turns spontaneous one-time behavior into conscious lifelong behavior. Through the dissemination of public service announcements, problems can be solved completely from the depth of people's minds. Example: Beijing Radio has a PSA about a lamb celebrating the New Year, which tells everyone to be in order. There is also a PSA about a child's pants falling down, which reminds drivers to fasten their seat belts. The ultimate goal of PSAs is the participation of every member of the society. The relationship between the advertiser and the society is an equal exchange relationship, not a relationship between the educator and the educated, therefore, the message of the PSA should be subtle, driving the public to participate in the thinking from time to time, and it is very appealing and contagious. The advertising program should be simple, not through the complexity, otherwise it will weaken the strength of the message. Example: In December 1998, the Beijing Radio and Television Newspaper published such a public service announcement: a few burning cigarettes formed the word "life", and the following line of small words rising: smoking is the same as burning their own lives, for the sake of your health and the health of others, please quit smoking. The word "life", which is made of cigarettes, leaves the reader with a heavy thought, making the reader further realize that "cigarettes" will gradually end their lives if they continue to smoke
The PSAs leave the public with ample room for reverie, thus making the public y aware of the public service announcement's appeal. The public is y aware of the content and theme of the PSAs, and is alerted and inspired by them, thus realizing the purpose of the PSAs. The manifestation of PSAs is mainly in creativity. If the theme is good and the creativity is good, the cost of PSAs will not be very high. At present, many PSAs are expressed in the form of animation. The production cost will not be very high, and the effect is also excellent. At present, some people launch MTV-style PSAs, because the shooting and post-production of public service MTV costs a lot of money. PSAs should avoid this practice, this practice, this will make the enterprise disgusted. PSAs are for the benefit of society. PSA is to raise social funds for the production of public welfare behavior and market behavior is a combination of the product, so the PSA creative and - selection of topics to do a good job, do not need to be a big production as well as can be combined with the market. Of course, some enterprises have developed a large, with a certain amount of financial strength, take the initiative to do, perhaps the situation is different. Everything comes down to the idea of the company's ability to operate.
Question 2: How can I get my PSA to air on TV? TV stations usually have someone or a department to collect information and submit articles,
Question 3: How do college students make an advertisement? It's a simple PSA with the theme of civilization and a new style, but I don't know how to do it. The public service advertisement 2016x month x day a college declared
Question 4: How to make a public service advertisement cartoon? If you do it by computer, you can use this software photoshop.CG
The first Chinese version... Cartoon comics easy to start
This book to Japanese comics and domestic local comics combined, a systematic introduction to the use of Photoshop to draw CG comics methods and techniques. The whole book ****5 chapters. Chapter 1 introduces the basics of manga and Photoshop's common functions. Chapter 2 details the process of drawing CG comics. Including character design, color expression and the overall style of the picture to grasp. Chapter 3 introduces the composition and character modeling through the character costume style. Chapter 4 introduces the setting of the scene, the positioning of the overall maturity of the screen and the creation of special effects. Chapter 5 introduces two popular and practical software DD professional painting software Painter and animation software Flash, through sample works, briefly introduces some very practical software skills in CG design. This book is suitable for beginner cartoon creators. It can also be used as a reference book for professional cartoonists and designers.
Table of Contents:
Part I: The Basics of CG1
Chapter 1: Creating a Q Version of a Cartoon Image1
1.1 Necessary Weapons1
1.1.1.1 Prerequisites for CG Creation1
1.1.2 Introducing the Basics of the Profession4
1.1.3 Intimate Encounter with Photoshop Interface5
1.2 Q version of cartoon image design10
1.2.1 Cute Q version of the pet baby10
1.2.2 Drawing Q version of the character image26
Part II of the CG speedy advancement44
Chapter 2 modern version of the cartoon characters44
2.1 "Ambiguous Winter" line drawing processing44
2.1.1 Computer Scanning of Manga Line Drawings to Initial Processing44
2.1.2 Layering of Line Drawings51
2.2 Analysis of the Effect of the Window 54
2.2.1 Overall Processing of the Picture54
2.2.2 Use of Layers to Take the Colors a Step Further56
2.2.3 Effective Processing of the Background Image69
2.2.3 Background Picture
2.2.4Atmosphere rendering techniques72
2.3Theory and practice of "Mobile Phone", the overall style of CG comics and techniques78
2.3.1Design of CG characters78
2.3.2CG character color86
2.3.3Background effect to create the overall style 87
Chapter 3 Ancient Version of Manga Image 89
3.1 The Perfect Picture Feeling of "Myth" 89
3.1.1 Picture Composition Explained 89
3.1.2 Coloring Basic Parts of Characters 90
3.1:3 Creating a Three-Dimensional Texture 92
3.1.4 Accent Points of Interest 97
p>3.1.5 Drawing Methods to Make the Picture Rich103
3.2 The Perfect Embodiment of the Chinese Style of "Tour" 110
3.2.1 Explanation of the Picture Composition 110
3.2.2 Creating Chinese Character Styles 110
3.2.3 Background Composition Processing 121
Chapter 4 Urban Version of the Picture 125
4.1 "Rainy Day" to create special effects125
4.1.1 Preset scenes125
4.1.2 Characters and their color processing125
4.1.3 Filters to create the scene effects132
4.2 Overall planning for "Church Square "138
4.2.1 Overall planning for the screen Dingding138
4.2.2 Specific analysis of color effects, production139
4.2.3 Refinement of details for further retouching146
4.2.4 Selection of the background image and its treatment151
4.3 "Window" experience the process of creation157
4.3.1 Pre-painting work157
4.3.2 Handling of Line Drawing158
4.3.3 Coloring the Screen162
4.3.4 Enriching the Environment173
4.3.5 Overall Retouching and Completing the Output176
Part III Combined Application of CG Design and Other Software180
Chapter 5 Comprehensive Utilization of Software180
5.1Painter hand-drawn rendering effects180
5.2Ftas*** effects186
5.2.1Flash artistic expression186
5.2.2Flash to make your comics active189
Part II Live and Learn 300 Questions
Introduction:
Photoshop is an essential tool for every user who likes or works in graphic design. Its powerful features, friendly interface is loved. And by a third party specifically designed for Photoshop plug-in filter plug-ins are also exceptionally rich, not only a wide variety, but also different functions.
This book introduces ...... for the majority of Photoshop users. >>
Question five: how to design public service announcements to the theme as the center, seize the characteristics, try to do unexpected, to everyone has a kind of immediate acceptance, a look at the design of the comfort.
Question six: How to make a video or PSA? I'll sign up. What's the price? Detailed chat,2304769
Question seven: How to use Photoshop to produce public service announcements that depends on your own creativity! ps is equivalent to paper and pen, specific how to draw, draw what depends on their own!
Question eight: how to make public service announcements poster-agree to go upstairs, this thing is the highest time to find an advertising company like us, Christine excellent designers, there are good production team, save heart and effort.
Question nine: How to make a PSA family, with what software, Flash animation + photoshop
Question ten: How to make a PSA more than see some of the work of the predecessors!
Creativity should be unique, so that people look at a kind of refreshing feeling! Otherwise, it is a waste of paper, the judges in a sea of works in the selection of your work, then your work must have a unique!
Young people should participate in a little more competition, on their own good.
Poster designPoster design must have a considerable appeal and artistic influence, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should be a strong visual center of the picture, should strive to novelty, simple, but also must have a unique artistic style and design features
Definition: Poster is a kind of art of information transfer, is a popular propaganda tool
Posters are a kind of information transfer art, is a kind of publicity
Posters, also known as posters
Posted on the street wall, hanging in the window of the large paintings, with its eye-catching picture to attract the attention of passers-by, the 20th century is, in a sense, the century of political propaganda, posters as a means of publicity at the time has reached its peak, in which the two world wars, the Soviet Union revolution and the construction of the Spanish Civil War is the creation of the peak of political posters, especially in the twentieth century, the 20th century is a political propaganda, poster as a means of publicity reached its peak. The two World Wars and the Spanish Civil War were the peak periods for the creation of political posters. Especially in the first fifty years of the twentieth century, it was a golden age of propaganda posters
In Soviet Russia, shortly after the victory of the October Revolution, the windows of the post offices in the center of the capital, Moscow, were full of posters so that the public could learn about the revolutionary situation from the posters in different forms of expression
In the schools, the posters were often used for cultural performances, sports events, storytelling sessions, exhibitions, parent meetings, festivals, competitions, and so on, Parent-teacher conferences, festivals, competitions, games, etc.
The general requirement of poster design is to make it easy to understand at a glance
General posters usually contain notices, so the theme should be clear and conspicuous at a glance (such as xx competitions, discounts, etc.), and then summarize the main content such as the time, place, notes, etc., in the most concise terms
Posters are often illustrated, the layout of the beauty of a good way to attract attention. A good way to attract attention
In real life, there are more abstract and concrete
Poster design is based on the application of computer graphic design technology, along with the development of the advertising industry to form a new profession
The main characteristics of the professional technology is the image, text, color, layout, graphics and other elements of advertising, combined with the advertising media, the use of characteristics, on the computer, the advertising media, the advertising media, the advertising media, and the advertising media, and the advertising media, the advertising media, and the advertising media, and the advertising media, and the advertising media, and the advertising media, and the advertising media. The main characteristics of this vocational technology is to express advertising elements such as images, text, color, layout, graphics, combined with the characteristics of the advertising media, the use of the computer through the relevant design software to achieve the expression of the purpose and intent of the advertisement, the graphic arts creativity of a design activity or process
With the sustained and rapid growth of China's economy, the market competition is increasingly expanding, the competition is constantly upgraded, and the war of commerce has begun to enter the period of the "smart" war, advertising is also from the The so-called "media war" and "input war" in the past have risen to the competition of advertising creativity, and the word "Creative" has become the most popular word in China's advertising industry
The word "Creative" has become the most popular word in China's advertising industry
The word "Creative" has become the most popular word in China's advertising industry. "Creative" in English means "creative", which means to create, create, cause
"Creative" literally means Creativity" is literally understood as "the intention to create an image", from this level of excavation, advertising creativity is between advertising planning and advertising performance between the production of artistic conceptualization activities
that is, according to the theme of the advertisement, after careful thinking and planning, the use of artistic means, the mastery of the material for the creative combination, in order to shape an image process
In short, "creativity" in English means "creativity", which means to create, create, cause
"Creativity" is literally understood as "creating the intention to create an image". /p>
In short, that is, the imagery of the advertisement theme idea expression: store poster design: store posters are usually applied to the business store, do store decoration and publicity purposes
Store posters need to take into account the design of the store's overall style, color and business content, and strive to blend with the environment
Inviting posters: inviting posters are usually used to promote business purposes, using eye-catching visual effects. The use of striking visual effects to achieve the purpose of publicizing certain goods or services
Inviting posters should be designed to clarify the commercial theme, while the application of the text should pay attention to highlighting the key points, should not be too fancy
Exhibition Poster Design: Exhibition posters are mainly used for the exhibition of publicity, often distributed in the streets, theaters, exhibitions, commercial downtowns, train stations, wharves, parks, and other public *** place
It has the role of dissemination of information, involving a wide range of content, rich artistic expression, far-sighted effect
No certain design skills, it is difficult to achieve the effect of pleasing to the eye
Planar poster design is not so much constraints, he can make a sum of money, as long as the main body of the publicity can express the publicity on the very NICE
So Graphic poster design is more in line with the modern advertising industry favored a low-cost, strong viewing power of the pictorial
Design steps: 1, the purpose of this poster? 2, who is the target audience? 3, their way of accepting how? 4, other types of products in the same industry how the posters? 5, the embodiment of the strategy of the poster? 6, creative points? 7, the expression of the method? 8, how to combine with the product? Composition skills: composition skills, in addition to the use of color contrast skills need to learn to master, but also need to consider several contrasting relationships
such as composition skills of coarse and fine contrast, composition skills of the near and far contrast, composition skills of the vegetables and dense contrast, composition skills of the static contrast, composition skills of the contrast of the West and the East
composition skills of the contrast of the ancient and modern
(1) Composition skills Thick and thin contrast: the so-called thick and thin contrast, refers to the process of composition in the use of color and color patterns formed by the formation of a style, in painting and calligraphy we know that there are brushstrokes and writing, or brushstrokes and writing with the same picture (as the master of Chinese painting Qi Baishi's painting of Chinese cabbages and grasshoppers, general), this style in the composition of the packaging is some of the packaging is often used in the performance of the hand techniques
Some of these contrasts are the contrast between the main pattern and the accompanying pattern; some are the contrast between the center pattern and the background pattern; some are as rough as the wind swept clouds, while the other side is as fine as a thin thread; some of them replace the pattern with the calligraphy of the wild cursive, which can be readily seen in some alcoholic beverages and food packages
such as Siena brand dumplings and PiaoYou brand shampoo is this way!
(2) the composition of the skills of the near and far contrast, in the Chinese painting landscape composition into the study of the near scene in the scene of the far view, and in the design of the packaging figure Ann, to the same principle, should also be respectively for the near in the far several kinds of images of the composition of the hierarchy
The so-called near, that is, a picture of the most eye-catching that part of the pattern, also known as the first visual impact, the most eye-catching is also the most important content of the packaging pattern to be expressed
Shuangnian dumplings, such as Shuangyi brand shampoo is this way Important content, such as the earliest use of Shuanghui instant noodle packaging, the first break into people's eyes in the blank background of the Shuanghui trademark and crimson square background to support the white synthesis of the large Shuanghui two words (i.e., near the scene), followed by a little bit of "braised beef noodle" line of several main characters (should be said that the second line of sight, also known as the middle view), and again is a little bit of "braised beef noodle" line of several main characters (should be said that the second line of sight, also known as the middle view), and again is the most important thing to express in the packaging design. ), again is the expression of the packaging contents of the product photos (also known as the third line of sight, the boundary in the middle view) and then after that is the auxiliary corporate mascot advertising slogan, performance description, corporate logo, etc., this obvious sense of hierarchy is also known as the three-step rule of vision, which takes into account the habit of people examining a still-life painting from top to bottom, from right to left at the same time, in order to highlight the most important part of the theme of the expression
As a designer to create a picture of the picture, we can not only see the picture of the most important part of the theme of the picture, we can also see the picture of the most important part of the theme of the picture. p>As a designer in the beginning of the creation of the picture, the production should be the first to understand the theme of the appeal, to create a star to the moon, the atmosphere of the cranes stand out
Thus, I installed the design of the picture as a powerful magnetism to the sale of the campsite to pull over the line of sight
(3) Compositional skills of the sparse and dense contrast: Speaking of the sparse and dense contrast of the compositional skills, this is the use of the color of the contrast between the complexity of the simple and the complexity of the contrast is similar to the use of the Chinese painting and the flying white is very similar to the contrast of the color of the simple and the sparse contrast of the color of the simple and the simple. And Chinese painting in the fly white is very much the same, that is, the pattern should be concentrated in the place where there must be diffusion of the accompanying, it is not desirable to concentrate or diffuse
Embodying a kind of sparse and dense coordination, rhythmic, clear, tension and relaxation, showing the ethereal
At the same time, without losing the theme of prominence
Recently, I see a lot of packaging pattern design, the whole picture is densely packed, green and flowers, from the background to the theme of the pattern is a very heavy color expression. Theme pattern is all very heavy color performance, so that people feel pressure and can not breathe chlorine, so not only can not beautify the product, to promote the purpose of sales, but also not let people get tired and lack of appetite
This is not grasp the contrast between dense and sparse caused
(4) composition skills in the static and dynamic contrast: in a pattern, we tend to find that this phenomenon, which is also in a kind of Packaging theme name of the background or the surrounding performance of the explosive pattern or look careless, but is deliberately painted foam a few strokes of the crazy thick lines, or band-shaped English or patterns, etc., are to show a "dynamic" feeling, and the theme name is dignified and stable and the background is light and calm, this scene is the Static and dynamic contrast
This contrast avoids the fancy and too static rigidity
So the visual effect is comfortable
Conforms to people's normal aesthetic psychology
(5) Compositional techniques in the Chinese and Western contrast, this contrast is often in the picture of an outsourcing packaging design, using cartoon techniques in Western painting and the combination of traditional Chinese techniques or the combination of Chinese art and the English language
This contrast is often in an outsourcing packaging design picture using cartoon techniques in Western painting and the combination of traditional Chinese techniques or the combination of Chinese art and the English language. Chinese art and the combination of English
and the picture directly to the realistic approach to the photographs of Westerners or a picture highlighted in the packaging design, this form of expression, but also a common borrowing method, which is often found in children's products, women's socks, clothing, or cosmetics on the packaging
(6) the composition of the skills of the present contrast: both the foreign for the use of the ancient for the present, especially in the case of the Chinese and the modern, and the Chinese and the modern, and the Chinese and the modern. Ancient for modern use, especially people in order to reflect a cultural taste, expressed in the packaging design composition is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is embodied in the wine packaging on the most clear show
such as: Dream of the Red Chamber twelve Hairpin ladies wine and Taibaijiu wine, as well as food in the Mid-Autumn Festival mooncakes, the black old packet of peanuts and so on are embodied and from these aspects. Dig connotation of
In addition, there are some cosmetics and household products of high-level gift box its decorations and patterns are also looking for grafting techniques from the classical culture
This can give people a kind of antique color, elegance and heritage of the pursuit or a certain aspect of the comfort
So it is very popular with consumers
Precautions:1
Posters must be specific and true to the event. To be specific and true to write the location, time and main content of the event
The text can be used in some encouraging words, but not exaggerated
2
Poster text requirements are simple and clear, the length should be short and concise
3
Poster layout can do some artistic treatment to attract the audience
Operating software: The poster design generally use the following software. Poster design generally use the following software:1
image processing photoshop2
vector software illustrator or CorelDRAW poster types: poster according to its application can be roughly divided into commercial posters, cultural posters, movie posters and public service posters, etc., and here they are roughly introduced
1. Poster: commercial posters refers to the promotion of goods or commercial services of commercial advertising posters
Commercial poster design, to properly match the tone of the product and the audience
2. Cultural posters: cultural posters refers to a variety of social and recreational activities and various types of exhibitions and publicity posters
Exhibition of a variety of exhibitions, different exhibitions have their own characteristics, designers need to understand the content of exhibitions and events in order to use the poster. Understand the content of the exhibition and activities in order to use appropriate methods to express its content and style
3. movie posters: computer posters is a branch of the poster, movie posters are mainly to attract the attention of the audience to stimulate the role of box office revenues, and theater posters, cultural posters, etc. have a few similar
4. public service posters social posters with a certain ideological
This kind of posters have a specific publicity to the public. These posters have a specific educational significance to the public, the poster theme includes a variety of social welfare, moral propaganda, or political ideology propaganda, promote love and dedication, *** with the spirit of progress, etc.
Poster features: 1. Size large poster poster posted in the public *** place, will be subjected to the surrounding environment and a variety of factors, so it must be a large picture and prominent image and color to show in front of the people
Poster characteristics: 1. In front of people
The size of the screen has a full open, folio, long three open and very large picture (eight full open)
2. far-sighted and strong in order to make a visual impression on people in a hurry to and fro, in addition to the size of the large, poster design should also be fully embodied in the positioning of the design of the principle
To highlight the logo, logo, title, graphic, or a strong contrast of colors, or a large area of the Blank, or concise visual process to make the poster posters become a visual focus
Posters can be said to have the typical characteristics of advertising
3. Artistic and high on the posters as a whole, which includes commercial posters and non-commercial posters of the two categories
The manifestation of which commodity posters in the form of a specific artistic expression of the photographic, stylistic and realistic painting or cartoon form of expression is the main, leaving consumers with a real and touching picture and a good impression of the consumer, and the consumer is not a good idea. Consumers are left with a real touching picture and a sense of humor
And non-commercial posters, the content of a wide range of forms, rich in artistic expression
Particularly cultural and artistic posters, according to the theme of the advertisement can be rushed to give full play to the imagination, full of artistic means
Many painters in pursuit of the beauty of the form of the painter are actively engaged in the design of the posters, and In the design of their own painting language, design different styles and forms of posters
Poster design of the four basic elements are whatPoster design of the four basic elements are as follows:
1, full of visual impact can be achieved through images and colors.
2, the content of the poster expression is concise, to seize the main demand point.
3, the theme of eye-catching fonts, not too much content.
4, generally picture-based, supplemented by copy.
Poster design is based on the application of computer graphic design technology, with the development of the advertising industry to form a new profession.
The main feature of this professional technology is the expression of images, text, color, layout, graphics and other elements of advertising, combined with the use of advertising media characteristics of the computer through the relevant design software to achieve the expression of the purpose and intent of the advertisement, the graphic art of creative design activities or a process.
Extended information:
Poster types:
1, commercial posters
Commercial posters refers to the promotion of goods or commercial services commercial advertising posters. The design of commercial posters should be appropriate to match the style of the product and the audience.
2, cultural posters
Cultural posters refer to a variety of social and recreational activities and various types of exhibition posters. There are many types of exhibitions, different exhibitions have their own characteristics, designers need to understand the content of exhibitions and activities in order to use the appropriate method of expression of its content and style.
3, movie posters
Film posters is a branch of the poster, movie posters are mainly to attract the attention of the audience to stimulate the role of box office revenues, and theater posters, cultural posters, and so on a few similar.
4, public service posters
Social posters are with a certain ideological. This kind of poster has a specific educational significance to the public, the poster theme includes a variety of social welfare, moral publicity, or political ideology of publicity, to promote love and dedication, *** with the spirit of progress and so on.
Source: Sogou Wikipedia - poster design in the design of posters need to fully take into account the following elements:
One, the poster requires a clear theme, in order to grasp the positioning of the theme of the poster want to show the main content embodied. Poster is generally composed of three parts of the title, text and paragraph, pay attention to the theme of the refinement and other text description design.
The title of the poster is written in a variety of ways, there can be some of the following forms:
One of them is composed of the name of the text alone. That is, in the first line in the middle of the word "poster".
The second, directly from the content of the event to assume the title. For example, "Dance News", "Movie News", "Ball News" and so on.
Third, can be some descriptive text. Such as "x x x x again show color, x x x temple old things again".
The body of the poster requires the following content:
First, the purpose and significance of the activity.
Second, the main program, time and place of the event.
Thirdly, how to participate in the program and the necessary precautions to be taken.
The name of the organizer and the date of the poster are required.
The above format is on the poster as a whole, the actual use of some of the content can be written less or omitted.
Posters need to have eye-catching images in addition to the text design is also an important and indispensable part. When people take a poster, the first thing they pay attention to is the text message, because the text message is the most effective way to convey the theme elements of a poster. As you can imagine, a creative text will make the poster play twice as effective.
Poster design in the common text performance techniques have the following kinds:
One, borrowing the metaphor method
"This thing is a metaphor for the other", the metaphor of things and the theme does not have a direct relationship, but a certain point and the theme of certain characteristics have similarities, and thus can be borrowed to give play to the theme, to extend the transformation, to obtain "the". The first is that it is not a metaphor, but it is a metaphor for a subject that is not directly related to the subject, but has some similarities with the subject, so it can be used to extend the subject, to transform the subject, and to obtain the artistic effect of "euphony".
Two, the humor method
Humor method through the people's sexual scruples, appearance and behavior of some of the ridiculous characteristics of the performance, reflecting the characteristics of comedy. The need for certain things, unlimited extension to the extent of the caricature, resulting in a full of interest, attracting laughter and intriguing humorous mood.
Three, small to big method
Small to big method is a unique imagination to seize a point or a partial to focus on the description or extension of the enlargement, more fully express the theme of the idea. It is the product of a high degree of refinement of the small in the big, small over big, is the deliberate pursuit of simplicity.
Four, association method
Association method is from the psychological point of view of the human body, people in the aesthetic object to see their own or their own experience, and the poster itself into one, in the process of association triggered by the beauty of the **** Ming, the intensity of its feelings is always intense, rich.
Fifth, the direct display method
It will be a product or theme directly on the advertising page, fully utilizing the photographic or painting skills of realistic expression. Fine delineation and efforts to render the texture of the product, form and functional use of the product's exquisite texture fascinating presentation, giving a person a realistic sense of reality, so that consumers have a sense of affinity and trust in the products advertised.
Sixth, to the feelings of the object method
"Feelings of the people, not first in the feelings" this sentence has shown the role of emotional factors in the creation of art, in the expression of focus on the selection of emotional tendencies of the content to the beautiful feelings to accentuate the theme, a true and vivid reflection of this aesthetic feelings can be obtained. The first thing that you need to do is to make sure that you have a good understanding of what you are doing and how you are doing it.
Seven, suspense arrangement method
Suspense method is often seen in the article more, it is the use of people's suspicion and nervousness of the mind, thus producing exaggerated effects, drive consumer curiosity and strong behavior.