How to let users actively spread the brand
Brand emoji packet marketing, let users actively play with you.
1. Pitching:
Who is the target group you want to talk to? What kind of psychological and cultural characteristics do they have? Brands need to gain insight into the general mood of users, consider their usage scenarios, and choose and create emoji content in their preferred language and manner. Only when users recognize and like them can they achieve effective communication.
2. Follow the hot spots:
"There are emoticons in every generation, and each one of them has been in the limelight for dozens of days". The emoticons that follow the hotspots of current events and are interesting, will be used more frequently by users in a certain period of time, which is more conducive to the dissemination of the brand. Brands should seize the opportunity to take advantage of the user's attention to hot spots, through the emoticon for brand culture output, so as to obtain more users to the brand's identity.
3. Emphasis on visual:
Emoji packets are not required to be well-produced, but there must be visual memory points! In addition to the public's favorite "cute and adorable", you can also cater to some of the "ugly" trend, the launch of the "ugly and cute", "earthy and vulgar with terriers "such as personality full of emoticons, earn enough topics and eyeballs.
4. Shape personality IP:
Emoji is not the same as IP, but brands can shape and strengthen their character IP through emoji, and if you want to make your brand's emoji "favored from time to time" rather than "cold", you have to personalize them. "To make the brand's emoji "always favored" rather than "in the cold", we need to personalize it, IP, the emoji into a unique brand image, in order to continue to bring users a sense of freshness.
5. Decentralize users:
When doing emoji marketing we need to know that emojis are designed to help brands communicate and interact with consumers. Brands can boldly hand over the right to create to users, borrowing the creativity of netizens to realize cross-circle communication.