1, get in touch with the news media where the exhibition is located, make good preparations for early publicity, and cooperate with local TV newspapers to make good publicity reports. If conditions permit, organize a press conference and draw up a detailed publicity plan. During the exhibition and before and after the exhibition, advertising should be carried out in an orderly manner, preferably in the form of soft advertisements.
2. Send invitations to exhibitors, local agents, news media, industrial and commercial taxation, administrative organs and other relevant departments in advance, and hold a 1-2 friendship meeting before or after the exhibition. In addition, for the hotels and guesthouses where the main customers of the exhibition live, we should also arrange corresponding publicity contents, such as signboards in the lobby, welcome banners, food delivery promotional materials, fruits and so on. , and consider them as carefully as possible.
3. Prepare sufficient publicity materials, including enterprise introduction, regional or group introduction, publicity materials and posters related to the exhibition, and present them to major customers and visitors during the exhibition.
4. Establish a good coordination relationship with the local government and the leaders of the provincial and national organizing committees, especially the leaders of the organizing committees responsible for the whole exhibition, actively solicit their opinions, report their work to them, and obtain their support and help. This will solve many practical problems.
5. Do a good job of setting off the atmosphere. In order to set off the atmosphere, expand the influence and attract people's attention in medium and large-scale exhibitions, there are also timely drum teams, air shows, military bands, discos, song and dance performances, as well as suona teams and yangko teams. However, it is necessary to display the image signs of enterprises or groups in clothing, ribbons and external aspects, so that people can know at a glance that they are organized by a certain enterprise or unit.
6. Exhibition in different places: In order to cooperate with the internal exhibition and achieve the effect of being vividly portrayed from the inside, certain outdoor exhibitions can also be arranged in the square in front of the exhibition hall and on the avenue that people must pass through. These outdoor exhibitions: first, the choice of forms, such as arches, balloons, large cloth, light boxes, road signs, flags and so on. , as well as creative modeling works with very strange shapes, such as "Great Wall Gate Tower", "Kowloon" and "Aircraft Submarine" exhibited at the Chengdu National Sugar and Liquor Conference; The second is the choice of exhibition sites, such as markets, supermarkets, stations, squares, bridges, high-rise buildings, main avenues around the exhibition hall and other bustling downtown areas. If it is delicious food, you must organize tasting activities, prepare corresponding facilities or consult the proposal. According to the above activities, in order to ensure its effect, we should pay attention to three points in public relations propaganda during the exhibition: contacting all parties, arranging bright advertisements and receiving customers and friends well. The so-called relationship in all aspects mainly refers to the related households and people in all aspects related to the exhibitors or units. You need some emotional input at critical times, such as treating guests and giving gifts, sending souvenirs and organizing tours. In short, we should try our best to satisfy these related households.