From the perspective of entrepreneurship, the aging industry is indeed a blue ocean at present!
Opportunities for aging industries
The proportion of the elderly population in China is still on the rise.
According to the data provided by China Development Report 2020: Trends and Policies of Population Aging in China, the next 15 to 30 years will be the peak stage of population aging in China.
In 2050, China's elderly population aged 65 and over will reach 380 million, accounting for nearly 30%; The number of elderly people aged 60 and over will be close to 500 million, accounting for more than one third of the total population!
According to agency estimates, the domestic pension market will be about 5 trillion yuan in 20 16, and it is expected to reach 7.7 trillion yuan in 2020 and exceed 20 trillion yuan in 2030!
Such a huge market will inevitably bring huge business opportunities!
We can take the service for the aged as the core and analyze the demand of the aged industry.
The formats with pension service as the core can be roughly divided into three aspects: pension real estate, pension supplies and pension finance, and the industries involved are also relatively wide.
Take articles for the elderly as an example. As far as the simplest household items are concerned, the current furniture market completely fits the design style of young people, and the furniture does not take care of the needs of the elderly at all.
For example, the height of furniture should be reduced and the corners should be removed. There is almost no furniture to take care of the needs of the elderly in the market, and the whole market is almost in its infancy.
In addition, daily necessities, health care products, medical supplies, funeral supplies, etc. Is it true that all industries are blue oceans at present, and the most promising ones are medical supplies!
This is not a simple health care product, but a medicine made to a large extent for diseases that are prone to occur in the elderly, belonging to the pharmaceutical industry. The difference is that the market of this drug is huge, because most of the diseases suffered by the elderly are chronic diseases, which are extremely difficult to cure and need continuous drug treatment, which has spawned a huge market.
In terms of pension finance, it is more in the fields of wealth management and insurance. At present, the number of old people buying funds and trust products is not much, and their main habit is saving.
At present, the financial products for the elderly in the market are very single, almost no product design takes into account the needs of the elderly, only a single insurance.
The same is true for pension real estate. At present, there are almost no successful cases of pension real estate. Developers did not consider the actual needs of the elderly when designing buildings. The design of huxing, storey height and pattern is still dominated by young people.
In other words, the pension industry market is huge and a blue ocean, but the supply side is currently blank! This situation is also related to the special group of the elderly.
Contradiction of pension industry
There are more and more elderly people in China, and the market scale is indeed expanding. But in the final analysis, the situation of China's pension industry still depends on the actual situation.
Take Xiaomi as an example. In 20 18, in order to meet the needs of the elderly, Xiaomi specially designed an old man-machine to make a fire in the market.
But what is the ending? Although the internet was in full swing, Xiaomi finally reluctantly admitted the old man's failure. Xiaomi sent a special research team very sincerely to explore the reasons for the failure.
The survey results show that what is an old man-machine
For most families, the old man-machine is the old mobile phone used by young people. After the young people change their mobile phones, the old ones are given to the old ones, which is the reason why Xiaomi's old man-machine failed.
From this actual case, it can actually reflect the current situation of the elderly market. Due to the conceptual differences caused by the times and the environment, the elderly actually have no desire to consume, but are extremely frugal, resulting in many products carefully designed for the elderly. Finally, no one pays the bill and goes away.
At the same time, because family fortune has been handed down from generation to generation, many old people have given their wealth to the next generation or even their grandchildren, and their disposable funds are very limited.
The same is true for pension real estate. Longhu, Poly, Country Garden, etc. The land with pension real estate is the most, but in the end, these pension real estate are used by these developers for real estate development and sales, and there is almost no connection with pension real estate, which has become the fact that land is acquired at a low price in the name of pension real estate.
However, we can get some inspiration from another case, such as health care products.
Most health care products are scams, and many of them have been knocked out by the police. However, in the process of cheating on health care products, such a scene appeared.
In the interview, the old man said, I know he is lying to me, but at least he is willing to chat with me, and his children will not lie to me, but they don't come to see me or talk to me all year round.
This sentence truly reflects another status quo of the elderly, that is, loneliness and longing for companionship. However, with the development of times, most children can't do it.
Old people are lonely and need company. Faced with this demand, two industries have done relatively successfully. One is the pet industry, such as pet dogs. Old people have a great demand for pet dogs. Walking the dog is also one of the ways for the elderly to relieve loneliness.
The other is the AI industry, and the most popular is the smallness of Baidu AI!
Intelligent voice chat robot has unconsciously become an important object to chat with the elderly, and some even show their family status online.
Judging from the market reaction, the sales volume of Baidu intelligent voice chat robot is very good, growing year after year, and it is still strong under the epidemic situation. It can be seen that the needs of the elderly can also drive a certain market, and the key lies in how to work hard.
Take the nursing home as an example. Nursing homes are one of the most important services for the elderly.
However, what is the current situation of nursing homes in China?
The average salary of front-line nursing workers in nursing homes is between 3000 and 5000, and the overall salary level is low; In addition, the profitability of nursing homes is also very low, and it is very difficult to achieve profit expansion.
The fundamental reason is that most families in China still take home-based care for the elderly. Sending the elderly to nursing homes will be criticized from the moral level, and it will also cost a certain amount of money. Therefore, although the elderly population is large, the real market size of nursing homes is not as large as expected.
And the risk of running a nursing home is also great. In the nursing home where the elderly gather, problems may occur if you are not careful, and the final result is often that the nursing home pays compensation. In the face of a group of elderly people who may be wrong, how many people can seriously do a good job in nursing homes?
Therefore, the contradiction between supply and demand of the elderly group is very obvious, and it is even difficult to get a balance.
Be cautious when starting a business
For entrepreneurs, this huge market not only has opportunities, but also risks. After all, even Xiaomi failed Baidu's success is only in the right direction. How do people with less money and less experience dig the first bucket of gold in this blue ocean?
The success of Baidu AI and the success of the old-age medicine industry benefited from its own high scientific and technological strength, which grasped the rigid demand of the elderly, that is, the elderly needed treatment and companionship.
The rigid needs of the elderly are nothing more than two points, medical care and socialization.
Medical needs are too professional, it is obviously difficult to start a business, and socialization is still an optional field.
An expert once analyzed his family. When an old man comes to a big city, what does he rely on to find friends?
Unexpectedly, this answer turned out to be mahjong!
One table of mahjong is enough for four people to play mahjong and chat together, which has become a common way for the elderly to pass the time.
In addition, square dance, playing cards and chess, which are widely known to the public, are the main pastimes for the elderly. This behavior habit is created by the living environment in the past, and it is difficult to change even in big cities.
Therefore, the social field of the elderly is still an entrepreneurial opportunity to try.
However, it should be noted that even if the market size of the aging industry has reached 7.7 trillion, there is still no unicorn company with the main business of providing for the aged in the market!
The huge market can't raise a unicorn, so new entrepreneurs should be more cautious!
Author | Liu Feng