Iridium Introduction
As the Lunar New Year draws nearer and nearer, brand marketing is getting hotter and hotter, with a flurry of Year of the Ox specials from major brands. Some brands choose to cross-border co-branding, *** with the creation of limited products; some are in the classic products on the work, the launch of the Year of the Ox exclusive peripheral, etc., are in the powerful momentum of holiday marketing, to enhance brand awareness at the same time, but also in the transmission of the brand temperature, to a certain extent, stimulate the purchase of consumer desire. Throughout the entire "Year of the Ox" camp, a variety of tricks, not only to meet the diversified needs of consumers, but also has a certain collection value, but also a good choice for New Year's gift, so that you 2021 oxen.
Luxury goods
LOUIS VUITTON
The Year of the Ox limited edition "ox split", known as the design of the "ox". "
To welcome the Year of the Ox in the Chinese Zodiac, Louis Vuitton released a series of limited edition items for the Year of the Ox, such as a savings jar, scarves, necklaces, bracelets, etc.
Not only did it design a cute cartoon ox, but also the Monogram vintage flowers were also transformed into a new style for the Year of the Ox.
Among them, the most characteristic is the Rodeo fun cow pattern square scarf, its design is a cow split image stacked on the Louis Vuitton hard case, the background is a large Monogram pattern, the edges are also decorated with intricate bell pattern, interesting. There are also necklace styles designed with the bull image that is the theme of the entire collection as the pendant image, with the LV logo on the chain; and bracelet styles designed with a combination of metal bulls and classic LV prints. For Louis Vuitton's limited design for the Year of the Ox, netizens have different views, some people think it's not good, but some people think that the image of the "ox split" is quite cute, meaning "ox", giving people a kind of ugly and cute feeling. To celebrate the upcoming Chinese New Year, GUCCI Creative Director Alejandro Micheli has integrated the popular animated character Doraemon into a series of pieces Doraemon x Gucci New Year's Eve 2021 collection, which includes shoes, bags, handbags, small leather goods and headwear.
Doraemon in the collection not only appears in his classic blue cat robot image, but also dressed in a golden bull costume with golden horns, incarnated in a playful disguise for the Year of the Ox, changing poses on the GG logo to start the New Year in a playful and cute way. The collection also includes a recyclable green Doraemon pouch in blue and gold with a special Year of the Ox logo, and a special tag marking the 50th anniversary of the Doraemon manga, which is both eco-friendly and meaningful.
Watches
Vacheron Constantin
The Year of the Ox, a rare and collectable watch
In the Year of the Ox, Vacheron Constantin celebrates the 11th edition of its Chinese Zodiac watch. The Métiers d'Art The Legend of the Chinese Zodiac Year of the Ox is limited to 12 pieces in rose gold and 12 pieces in platinum.
The watch is inspired by the Ox's spirit of perseverance, loyalty and persistence. Inspired by the art of paper-cutting, the watch combines a variety of techniques such as gold engraving and enameling, and uses platinum or rose gold to engrave the Ox in a variety of different ways, in a pattern that echoes that of the case. The "bull" motif is engraved in platinum or rose gold, respectively, to match the case. A user on Twitter commented, "The cow 'type' pattern is so vivid that even the cow's fur and eyes are well depicted." Meanwhile, the dial of the watch is semi-recessed, placing the gold-engraved motifs of floral branches and leaves with a Chinese touch, reflecting each other. With a total of 24 pieces, the Vacheron Constantin Year of the Ox watch is a collector's item.
Piaget
Limited Edition of the Year of the Ox
To celebrate the Year of the Ox, the Chinese New Year, Piaget presents a new limited edition of its Altiplano Ultra-thin collection, the Year of the Ox. The new Altiplano Ultra Thin line is a limited edition of the Year of the Ox. In addition, Piaget also presents the new Limelight Stella Moonphase and a selection of Possession watches and jewelry.
It is reported that the Piaget Year of the Ox Limited Edition watch was created by the renowned master enameler Anita Porchet, using the Grand Feu filigree enameling technique to depict the Chinese Zodiac sign of the Ox on the dial of the Piaget's iconic Altiplano Ultra-thin collection, complete with a black leather strap and an 18K white gold pin buckle. The watch is fitted with a black leather strap and an 18K white gold pin buckle for a touch of elegance.
Beauty
Clinique
The Year of the Ox Limited Edition, with a cute Q-tip of a bull's head
Clinique has once again combined the concept of a flower and the Year of the Ox with a "Little Cow," which is the first time the brand has launched a "Little Cow," a new collection of products to be used in a new year of the Ox.
To welcome the Year of the Ox in 2021, Clinique has once again combined the concept of the Year of the Ox with that of the Little Flower. In this new limited series, including a classic daisy highlight with a Q version of the bull's head, as well as a limited version of the golden cow cap version of the core butter. In addition to this, Clinique's New Year's limited edition products also include the newly packaged Laser Bottle and Netflix Pink Water.
Although Clinique didn't upgrade its products this time around, it did correlate with the New Year's celebrations through its product print designs. The Golden Calf Highlighter Limited Edition transforms the classic braid embossing into an adorable embossed golden calf, perfectly complementing the most popular highlighting color, champagne gold, to bring out the "golden calf. In addition to the eye-catching cute shape, the powder is also very fine and translucent, many users said, "Brush on the face does not show pores at all, and a light touch can create a fine glossy feeling, brighten the face contour.
L'Occitane
The Year of the Ox Blessing Gift Box, dedicated to the New Year
On the occasion of the Chinese New Year in 2021, L'Occitane's New Year's Eve new outfit, created the Year of the Ox limited edition Starlight Bottle Skin Base Essence and Sweet Lentil Body Series. Among them, "L'Occitane Starlight Bottle Base Serum" limited edition with Chinese red limited packaging to convey good wishes, "L'Occitane Year of the Ox Limited Edition Sweet Peach Firming Series" with Provence Europe calf to create the new year packaging, blessed for years to come.
In addition, L'OCCITANE has also incorporated elements of the Year of the Ox into the creation of its New Year's limited edition products, and has launched a Limited Edition Gift Set of 4 Shea Butter Hand Creams in the Chinese market. L'Occitane's limited edition packaging for the New Year includes the "Smile" cow, the "All Good Things" moisturizing cow, and the "Youthful Beauty" elegant cow, "The gift box is full of blessings for the New Year.
Tide of fun
The Forbidden City
The Year of the Ox Box, the Kangxi Imperial Pen
The Year of the Ox, the Cultural Services Center of the Forbidden City produced "The Year of the Ox Box", which is a gift box for the year of the Ox. Year of the Ox Box", containing the big lucky characters, small lucky characters, the God of the Door, Spring Festival couplets, banners, red envelopes, blind boxes and other items. According to reports, couplet is the Kangxi Emperor for the Changchun Palace compiled, meaning that the time of prosperity, the four seas are spring; "Fu" character for the Kangxi Emperor for Empress Xiaozhuang book, meaning "more children, more talent, more fields, more life, more happiness," known as "the world's first blessing". The character "福" was written by Emperor Kangxi for Empress Xiaozhuang, meaning "many children, many talents, many fields, many lives, many blessings", and is known as "the first blessing in the world".
In addition, the New Year of the Ox Limited Blind Box contains six types of lucky oxen, namely, Wanfu Ox, Jin Caixiu, Daji Ox, Changle Ox, Shun'an Ox, and Niuqi Chongtian. Each set of two randomly placed in the box, consumers can buy and open to see what the new year's luck most prosperous? The new chapter of the New Year will be opened. At the same time, the blind box format will also stimulate consumer anticipation and bring full of surprises.
Lego
"Traveling to the New Year" series, the overall details of the full
On the occasion of the arrival of the Lunar New Year, LEGO released The New Year's Eve, a series of new products for the Lunar New Year, which are designed for the Lunar New Year, including the new Lunar New Year. "The new series of The New Year's Eve sets include the Story of the New Year and the Chinese New Year Lantern Festival. The packaging style of the two sets remains the same as the Chinese New Year special edition, priced at $699 and $999 respectively.
The New Year's Tales set is set in the snowy north and includes traditional Chinese customs such as driving away the New Year's beasts, lighting fireworks, and sticking on door gods. The Lunar New Year Lantern Festival combo, on the other hand, is a scene from the Lantern Festival stroll on the 15th day of the first month in the South, which includes exquisite Jiangnan courtyards, bridge corridors and lively lanterns. There is also a limited northern winter model for the Year of the Ox priced at 699 RMB, which is very popular among consumers. Xiaohongshu netizens said that the New Year zero fireworks, icicles on the eaves of the northern houses, lanterns on the door, etc., the story of the year of the collocation process found the overall details are full of, Year of the Beast of the Year with the collocation and design is also very awesome.
Gifts
Montblanc
Limited edition of the Year of the Ox writing instruments, highlighting the brand's ingenuity
Montblanc Montblanc celebrates the Year of the Ox. Montblanc celebrates the Year of the Ox with the release of the auspicious limited edition Year of the Ox writing instruments. The cap of the pen is hand-engraved with a lifelike cow motif, surrounded by corn, a symbol of hard work and bountiful harvests, and topped by a cloud of good fortune. The champagne gold colored barrel of the pen is covered with auspicious clouds, symbolizing wealth and prosperity, and an aquamarine stone, the birthstone of the Ox, is set at the end of the pen.
This pen is limited to 512 pcs globally, and the limited number comes from the lucky number 8 x 8 x 8, which symbolizes the same sound as "Hair", and not only is the number of hidden mysteries, the 925 standard silver cap also shows the brand's ingenuity, and puts the good The pen's cap in 925 standard silver also shows the brand's ingenuity, reflecting the good wishes to the fullest. In addition, the Montblanc Limited Edition Collection also comes with a gold Year of the Ox notebook, whose cover is handmade from cross-grain leather with an engraved ox motif, giving it a premium look.
Roseonly
The Year of the Ox Forever Rose Gift, a new experience for the romantic senses
In 2021, Roseonly, as a high-end brand of love tokens, launched a limited edition Year of the Ox, creating a sense of budding with the vitality of the "cowboy heart", which is the most important thing in the world.
In 2021, Roseonly, as a high-end love token brand, launched the limited edition of the Year of the Ox, creating a cute and energetic "Cowboy in the Heart" doll, where the word "ox" is also used to mean "stay", meaning "leave love in the heart". "
This is a great opportunity to see how the world is going to work out.
This time, Roseonly also made use of the image of the cow, but also created a variety of limited edition of the Year of the Ox, including the "Cow in the heart" series of flowers, music balls, bells and high-end customized series, price ranges from more than a thousand to tens of thousands of dollars, to meet the different needs of consumers. The price ranges from more than a thousand to tens of thousands of dollars to meet the different needs of consumers. The Rose Cow is a cute rose cow doll with about 450 roses, which is very playful and vivid with golden horns and tail; The product is specially designed with a more transparent acrylic cover, which allows the gift of love to be more well protected, and further brings a romantic and sensual experience through the high-transparent material.
The gift of love is protected by an acrylic cover.
3C
Apple
Air Pods Pro Year of the Ox limited edition to meet personalized needs
On January 7, Apple launched its first official design for the Lunar New Year - the Air Pods Pro Year of the Ox. official design - the Air Pods Pro Limited Edition for the Year of the Ox. The limited edition headphones have little change in appearance from the regular models, both priced at RMB 1999, except for a new image of a cow on the charging case of the limited edition.
In order to meet the personalization needs of more consumers, Air Pods Pro also supports free engraving services, supporting emoji, text and digital engraving, and can be mixed and matched. According to Apple's official WeChat, the official Air Pods Pro Year of the Ox limited edition is on sale at Apple Store retail stores and the Apple Store online store, limited to 25,400 pairs, with a limit of 2 pairs per person.
Huawei
The Year of the Ox limited edition Mate40 Pro case, the color and feel of the case was praised
On January 18th, 18:08, Huawei brought a 2021 for Mate40 Pro users. "Cow" to Qiankun limited edition protective case, priced at 99 yuan. According to the party, the cow "turn Qiankun limited edition protective case selected PU material, thin and light stain-resistant, bring comfortable grip feel, side grip at the bezel-less design, the back camera position has 0.35mm bump, effectively protect the camera, and Mate40 Pro complement each other.
It is reported that Huawei Mate40 Pro was released in late October 2020, and is one of the most popular models in the Mate series. In the Huawei Tmall flagship store's "cow" turn Qiankun limited edition case comment area, there are a lot of netizens said, "tight seam, feel great, good-looking", "high-end atmosphere, upscale, cow", "high-end atmosphere", "high-end atmosphere", "high-end atmosphere". upscale, cattle", "red is very festive, New Year's luck" and so on.
FMCG
Starbucks
Starbucks in the Year of the Ox, both festive and creative
In the Year of the Ox, Starbucks launched the Waking Lion Series, The Lion Series, Koi Series, and Cow Series of Star Cups, incorporate elements of the Lion Dance, Koi, and Cow, symbols of celebration and good luck, into their products, each dyed in Chinese red, with Chinese elements in the details, combining festivity and creativity, and a sense of New Year's Eve with a sense of fashion.
Take the Lion Dance Fortune Cow stainless steel locking straw cup as an example, the product is equipped with a three-dimensional lion head cup cover, exquisite and full of New Year's flavors; it is also equipped with a satchel rope, which is portable and easy to lift, so you can put the cup on the shoulder, just like a small backpack; the locking straw can be opened with a light press, which is very convenient. At the same time, Starbucks will use Chinese elements this time, but also harvested a wave of good feelings. A lot of netizens teased, "Starbucks is not selling coffee, but selling cups", "I have to say, really understand Chinese culture".
Farmer's Spring
"Golden Bull Zodiac Bottle" series, there is a story and a moral
This year, Farmer's Spring has launched a "Golden Bull Zodiac Bottle" series, there is a story and a moral
"Golden Bull Zodiac Bottle" series. Golden Bull Zodiac Bottle" series, has a story and a moral. On the packaging, the series of materials used are glass, the bottle is a teardrop shape, the pattern design of the Golden Bull Zodiac bottle bottle is divided into two versions, covering different content: one is presented in the image of a bull, symbolizing the run to the full of expectations of the future; the other pattern is composed of a bull father, mother, calf *** with the composition of the The other pattern is composed of a cow father, cow mother, calf *** with the "family of three", presenting a warm scene of "licking calf love".
It is understood that the farmers' spring zodiac glass bottle of water this year is still only sent not for sale, limited to 200,000 sets, you can through the official "golden ox to welcome the spring, good water prosperous wealth" WeChat small program to participate in the interaction, to win the set. In addition, Nongfu Shanquan special also launched a long illustration, tells the story of a cow named "Xin Chou", carrying water to the ancient gods "Shanquan" between the story, full of meaning.
Snacks
Liangpinpuzi
Beefy Gift Pack, with a variety of beef products
Liangpinpuzi launches the Beefy Gift Pack in 2021. Net content 586g / box. Inside the big gift box, there are six products including Hot Pot Beef, Diced Beef with Five Spices, Diced Beef (Five Spices), Shredded Beef with Lampshade (Spicy Flavor), Spicy Beef, and Beef Tendon (Spicy Flavor).
The Beefy Gift Pack, with red color as the main color of the outer package, has the Golden Bull Zodiac printed on it, which is an auspicious gift. The box is presented in small individual packets, priced at $145, with corresponding promotions. There are a lot of consumers said, "Beef combination of special recommendations, the amount is very sufficient, the taste is very good, cost-effective", "are individually packaged, it is very convenient to eat", "very tasty snacks gift packs, the children like it! ".
Dove
12 Chinese Zodiac customized national style gift box, interpretation of the strong Chinese New Year flavor
This year, Dove launched 12 Chinese Zodiac customized national style gift box, packaging by the golden composition of the beast of the golden calf, celebratory red parcel
This year, Dove launched a customized Chinese Zodiac gift box, the packaging consists of a golden ox in gold, wrapped in a festive red color to symbolize the "Golden Ox" and "Red" luck.
Inside the gift box, each chocolate has a Chinese zodiac sign printed on it, and the super cute beast sends blessings online. For example, Jin Gui Pu'er tea-flavored sandwich milk chocolate on behalf of the "bull" gas, red bean flavor sandwich milk chocolate on behalf of the "snake" good spring, bergamot-flavored black tea sandwich milk chocolate on behalf of the "tiger" tiger power and so on. "The 12 Chinese Zodiac customized gift box, interpretation of a strong Chinese New Year flavor.
Customized Chinese New Year Gift Box for 12 Chinese Zodiac Signs.