(3) on-site consulting staff, sales staff should be a clear division of labor but also to cooperate with each other; (4) emergency personnel (generally by the leadership of the situation should be timely in case of interference by government departments, etc.). Public relations processing). Material Arrangement: Prepare all the goods to participate in promotional activities before February 26th. Personnel training: on-site counseling staff, sales staff training, make every effort to build in all aspects of the more combat team. The opening of the school supermarket planning program Part 2 a. Activity purpose: to attract student members to expand the student consumer market two, Activity time: August 13, 20xx --- August 21, 20xx three, Activity theme: the opening of the school health gift low price shockwave opening of the school four, Activity object: primary and secondary school parents, college and university students, five, Activity main products: stationery, toys, toiletries, beverages, six, Number of promotional products: Non-food single product 60---80 food 30 fresh 20 seven, publicity methods: DM leaflets large Quarto leaflet. POP spray painting eight, time schedule: 7 photographed on the 8th effect of the draft. 10th sent the Post nine, the Post layout (a) the beginning of the school supermarket planning program Part 3, the theme of the activities: Xinxin students, tomorrow's pillar (the beginning of the school supply station, all in the White Lotus Plaza Mall) Activity time: 20xx August 25 - September 4 two. Activity time: August 25, 20xx - September 4, activities: 1, in the activity period, where in the White Lotus Plaza Shopping Center consumption can enjoy the supermarket part of the goods of the member price (shopping free gift membership card). At the same time in the literature counter a one-time purchase of 98 yuan to send a softcover notebook, full of 68 yuan to send a beautiful stationery, full of 38 yuan to send a real color water hair. 2, the upcoming school year, in order to thank the wide range of consumers to my supermarket's support and love, my supermarket literature counter to carry out pre-school promotional activities, 10% discount on cultural supplies, children's books 20% discount (except for specials). 3, the end of the season clearing, to enjoy the special price! (Mosquito incense, insecticidal water ultra-low price promotions, silent mosquito-free contribution) 4, school bags, electric fans, cool mats, mosquito nets, undershirts full 20% off sales (except for specials) 5, value for money, enjoy half-price (where the supermarket on a particular commodity at the same time repeat purchase of the second time to enjoy half-price concessions) Third, layout: 1. Fresh specials: every day, replenish the new nutrients (including: fruits, vegetables, eggs, fresh meat); 2. ); 2. Seasoning Department special: seasoning healthy life (including: oil, rice, noodles, seasoned food); 3. Food Department special: food temptation, hard to resist (including: seaweed soup, jelly, cookies, cooked food); 4. Wine and drink special: shocking low price; 5. sanitary napkins (women intimate good companion);
6. Daily necessities: the real low price for you to save money. The opening of the school supermarket planning program Part 4 a. Activity theme New Year's new year, New Year's Day gift more two, the purpose of the activity through this activity, with the influence of promotional activities, in order to improve the overall sales department on the basis of the overall enhancement of the overall image of the campus supermarket enterprises to enhance the brand awareness and reputation of the enterprise. 1, comprehensively improve the overall sales of supermarkets. 2, to enhance the overall image of the supermarkets. 3, to increase the supermarket staff motivation and responsibility for the supermarket. 4, through the internal display of the store, shaping a rich, elegant and comfortable shopping environment. 5, through promotional activities, to achieve the purpose of publicizing the supermarket, promote sales. 6, through the activities, Kuangda supermarket visibility, improve the reputation of the campus supermarket in the school, and further enhance the overall impact of the campus supermarket in the school. Third, the event time January 1, 20xx ---- January 3, 20xx Fourth, the theme of the event colorful winter joy shopping New Year gift Fifth, the location of the event campus supermarket on the first floor of the school's cultural plaza Sixth, the form of the event song and dance performances + special + limited time rush + lucky draw Seventh, the content of the event activities: song and dance performances to capture the curiosity of the students and the hilarity of the mentality of the campus supermarket will be held in the cultural plaza song and dance performances, members of the school dance team will be invited to the cultural plaza. School dance team members will be invited to perform on-site. 1, the event site will set up three promotional booths 2, now buy more than 15 yuan with the sales ticket to get a raffle ticket, the opportunity to get a beautiful prize. Prizes are: First Prize 1: Prize for a pair of ping-pong paddles worth 98 yuan Second Prize 2: Prize for a pair of ping-pong paddles worth 59 yuan Third Prize 3: Prize for a pair of badminton paddles worth 48 yuan Activity 2: A dollar Hurricane Supermarket merchandise quickly grabbing a dollar can do what? A dollar = what? A dollar = Coke juice milk tea 40G Subic potato chips and so on. Activity rules 1, a one-time purchase of 16 yuan of goods can participate in the "supermarket commodities fast snatch" activities. 2, with the day of the shopping ticket to the "special counter" to buy a dollar special commodities. Daily limit of 30. 3, please queue up to buy special sale goods, each shopping ticket is limited to buy one of the goods. 4, all participating in the activities of the shopping ticket for the day of a single shopping ticket, the next day is invalid, the ticket can not be cumulative. 5, the activities of the interpretation of the right to the supermarket. Activity 3: Supermarket will be in the promotional activities time, the part of the sensitive best-selling products to attract students at reduced prices to attract students, the introduction of students into the supermarket, in order to promote the increase in turnover. The opening of the supermarket planning program Part 5, planning background and general ideas supermarkets in the opening of the targeted promotional activities will be able to attract the attention of the general public and the media to enhance the visibility and reputation of the enterprise.
Two, the event time August 23 - August 31, three, the theme of the event "school started you need XX shopping malls are ready for you," three, the content of the event 1.buy 200 minus 30 school affordable a reduction in the end, school bags, stationery, a variety of student supplies full discounts, the event surprises! Student special field: home textile area, luggage area, leisure sports area to open a special offer special field for students, more discounts. 3. with the congratulations on the college entrance examination: affordable so-and-so. During the activity period with the national unified college entrance examination acceptance letter in the department store shopping to enjoy 10% discount on the current price, cumulative shopping full of 200 yuan can enjoy the lucky draw activities. 4.Prize setting first prize cash 1000 yuan scholarship, one per day; second prize reimbursement of students and a parent to the school to report to the total price of the train ticket limit of 700 yuan, two per day; the third prize of a fashionable suitcase, five per day; the fourth prize of a certain commemorative High-grade notebook, eight per day; commemorative prize pen gift box set, twelve per day. 5. Whole point and then send activities during the period of daily 9:00-10:00, 14:00-17:00 period, every whole point, a single product purchase of more than 188 yuan are plus a pen. Fourth, the activities of the location of the prize location of the first floor **** enjoy the space V. Specific implementation (a) activities during the operation of the floor salesman notes during the activities of the floor salesman must do the following: 1, to participate in the activities of the brand salesman must publicize the rules of the event. 2, do not participate in the activities of the brand salesman must be in the brand of the cabinet where the counter is labeled "this cabinet does not participate in the activity "To avoid disputes between customers and the mall. Do not participate in the activities of the merchandise sales staff invoicing that does not participate in order to avoid customers to participate in the activities. 3, the customer in the return of goods when the staff attention of the customer whether to participate in the activities. 4, to participate in the activities of the brand cabinets sales staff to pay attention to pop and other promotional materials placed. 5, to remind the customer to participate in the activities of the invoicing. 6, to tell the consumer with the purchase of tickets to the activities to participate in the activities of the activities of the point. 7, the date of the bill of sale must be Accurate so that customers can not participate in the activities because the date of the ticket is wrong. (B) activity point staff requirements 1. in the mall set up on the first floor of the activity point daily activity point staff 2 in the activity period is responsible for daily prizes and registration work. 2. with the Ministry of Defense is responsible for the maintenance of site order. Each staff member should bring his/her own ballpoint pen. Staff on the gift *** with the responsibility for errors *** with compensation. 3. Personnel requirements for two shifts per day, two people per shift, one security. (C) promotional activities on-site operation standardized process 1, the customer came to the activity point staff to the polite language "Welcome" and warm active reception.
2, enthusiastic and active reception of each customer to do a good job of publicity. 3, registration activities on the sales vouchers to do to participate in the record so that customers do not repeat participation. Ensure that each prize in and out to do a single check. 4, to ensure that the number of daily prizes is sufficient. If the stock is insufficient to apply in advance. 5, the customer with the day of the shopping ticket to participate in the activities. Staff check the date of the sales slip for non-participation marks before the drawing. Do not participate in the activities of the counter will not be allowed to participate. 6, the staff registered to participate in the activities of the consumer's sales slip number to redeem prizes in the sales slip after noting that they have participated in and write out the prizes and the number of prizes. Consumers are asked to sign. (D) the departments need to cooperate with the work of the Ministry of Commerce 1. Contact with merchants are not allowed to privately discount bargaining discounts directly to the lowest point. 2. Responsible for the direct operation of the activities. 3. Organize staff to learn the activities during the return and exchange of goods method. 4. Each region does not participate in the activities of the counter requires less than three. General Manager's Office 1. Arrange the staff of the activity office during the activity morning shift 9:00 - 14:00 afternoon shift 14:00 - 19:30 2. Personnel requirements for two shifts per day 2 people per shift, 1 person for security. 3. Assist the Planning Department in purchasing the activity's Prizes. Planning Department 1, do a good job during the activities of publicity advertising the release of pop writing and other work. 2, cashier group, pay attention to the whole point of the activity time period will be attached to the computerized small ticket in the customer Union to facilitate the issuance of prizes. (E) publicity methods 1, outdoor billboards 2, TV ads 3, newspaper ads 4, outdoor arches 5, dm newspaper folder delivery 6, the building and store outside the hanging banners a number of 5-10 six, the overall implementation of the activities of the Ministry of Planning is responsible for the planning department is responsible for the overall organization of this activity, the implementation of the Office of the full cooperation of other departments in their respective roles. The opening of the school supermarket planning program Part 6 1, project background 1, time constraints 2, staffing constraints 3, lack of funds 2, the significance of the project 1, in response to the call for independent entrepreneurship 2, to improve students' social practice ability 3, to help students to help the poor 4, to support the school's activities 5, for the whole school teachers and students 3, market analysis 1, market demand capacity analysis of the People's University of Public Security of China is a very special market, there are specific consumer groups (teachers and students). teachers and students). Currently there are about 10,000 students in school, and with the growth of the school, the number of people is also increasing year by year. This is a consumer market can not be ignored but has not yet been fully and reasonably developed, the market capacity is huge, unlimited potential. 2, consumer analysis (1) consumer crowd analysis (school teachers and students: 10,000 or so) college students is a high-consumption group, there is a fixed from the family's economic support, consumption habits are susceptible to the influence of others. At the same time, shopping is also a major preference of contemporary college students.
(2) Purchasing power analysis (estimated per capita monthly living expenses of 1500 yuan) The survey found that 86% of the students in the school monthly living expenses of more than 1000 yuan. Meals, communication costs, image design costs, transportation costs, except for other fixed consumption, they spend an average of 300 yuan per person per month in the on-campus minibus, bakery, fruit store. Because there are few stores on campus, the market is not saturated enough, so the market has a lot of purchasing power.3. Competitive AnalysisThere are two other supermarkets on campus.4. Advantageous Analysis(1) A greater range of close to the dormitory area and the teaching area, which can bring great convenience to consumers. (2) The price is suitable and easily favored by consumers. (3) The goods are more comprehensive and can basically meet the needs of students.5. Analysis of disadvantages (1) Time is tight and funds are insufficient. (2) No business management experience, no purchasing experience, can not effectively control the initial cost, do not fully understand the consumption level and consumption habits of students. So we still need the support and help from schools and professional instructors for a long time to come. Fourth, the procurement strategy using a centralized purchasing model, refers to the supermarket to set up a special purchasing agency and full-time purchasing staff is responsible for the supermarket commodity procurement work, such as unified planning with the supplier's contact, bargaining, the introduction of commodities, commodities, commodities out of the replenishment of commodities and so on. At the same time each procurement temporarily appointed a procurement assistant, play a supervisory and assistance functions. Supermarket stores are only responsible for the display of goods and internal warehouse management and sales work, for commodity procurement, store staff have the right to make suggestions, according to their own actual situation to the headquarters of the procurement matters. (1) Selection of goods; (2) Selection of suppliers and suppliers to understand the company and the operation process; (3) supplier quotes and commodity-related documents; (4) negotiation of the supply transaction conditions (forms of cooperation, settlement); (5) to determine the sale of goods and promotional matters such as the price and admission fees; (6) reported to the purchasing staff for review (suppliers and commodities access); (7) signing of the purchase contract; (8) construction of the Supplier files, into the computer file for the record; (9) commodity information into the computer department file for the record; (10) contract into the computer department file for the record; (11) under the initial order; (12) new products on the market must be reported to the Ministry of Purchasing 10 days in advance to change the terms of the transaction and the price of the Ministry of Purchasing agreed to one week after the implementation of the six price strategy of the supermarket in the campus teachers and students at the same time, but also the most to seek a certain degree of efficiency, in the process of operation to flat-price sales-oriented, the supermarket will be the most effective way to improve the quality and efficiency of the supermarket. In the process of flat-price sales mainly, because the supermarket goods may be affected by demand, inventory, seasonal variation and many other factors, so need to occasionally make some price response. Specifically will be used to low prices, promotional prices, seasonal price variation strategy.
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Opening School Supermarket Planning Programs (Generic 10)
Opening school supermarket planning programs (generic 10)
Opening School Supermarket Planning Programs (generic 10)
Opening school supermarket planning programs (generic 10)
Opening School Supermarket Planning Programs (generic 10)
Opening School Supermarket Planning Programs (generic 10)
In order to ensure that things or work to be carried out smoothly, often need to prepare the program in advance, the content of the program is mostly the superior to the subordinate or involved in a relatively large area of work, are generally used with the "head of the document" form issued. How to develop a scientific program? The following is a small compilation of the opening of the supermarket planning program, for reference only, we take a look at it.
The opening of the supermarket planning program Part 1
Activity purpose
1, "new semester" as an opportunity to further publicize the overall image of the campus supermarket to improve the credibility and reputation of the campus supermarket in the minds of the students;