Tanabata Supermarket Activity Planning Program 8
In order to ensure that things or work can be carried out smoothly, it is often necessary to carry out the program in advance to prepare for the program is from the purpose, requirements, methods, methods, progress and so on are deployed specific, well thought out, and have a strong operability of the plan. Then how to develop the program? The following is my compilation of the Tanabata supermarket activity planning program, I hope to be able to help you.
Tanabata Supermarket Activity Planning Program 1
Activity Purpose
Shape the humanized style of the supermarket, remind customers of the 77 festivals, to stimulate customers to spend money on the spot.
Domesticated love romantic Tanabata (POP theme posters in the store)
8.17--8.31
A. The Tanabata Valentine's Grand Prize is given away
Supermarket Tanabata Promotion Program Supermarket Tanabata Promotion Program Stall During the period of activity to the first floor of the PiaoLiang Boutique Plaza, shopping full of the following amounts (food court, except for the sale of floats) can be exchanged for free gifts.
Full of 77 yuan to send a sweet lover card
Full of 277 yuan to send a passionate cake
Full of 577 yuan to send a lover of hot stickers T-shirt
Gifts to the scene in kind shall prevail, in the case of gifts to give the Bi to the equivalent of the gifts instead of the Company reserves the right to explain the activities of this activity, the limit of the cumulative validity of the same day, every other day will not be exchanged.
II. Sweet DIY 8/17-8/31
Customers with a passion cake coupon can go to the second floor bakery class to get a fresh milk cake to write a romantic declaration.
III. Romantic Dove
Couples who come to the store on 8/25 will receive a rose from Pigeon Dove.
Four.
Flower ordering and delivery service: During the event, the florist will accept customers to order and deliver flowers to convey your love.
Free gift wrapping: During the event, customers who need gift wrapping can go to the 1F service desk for free wrapping with their purchase tickets.
5.
8/25, 26 evening radio program hosts on-site with you to celebrate the romantic Valentine's night;
8/25 Red Parrot restaurant bar lively business, Live BAND melodious music with you to enjoy the joy of romantic night.
6. Romantic Declaration Board
Activity time: 8/15-8/25.
Activity method: Please fill in this message card with your name, address and phone number, and put it into the message box of 1F service counter or send it back to our company during the activity period.
Our company will bring together the wonderful message on August 25, the day of the display in front of the 1F plaza, and selected the most true, the coolest declaration winner each of the 3, broadcast on the radio in a specific program, and give a set of hot couple T-shirt, couples photo set.
(a) the general idea
Tanabata is the traditional Chinese Valentine's Day, due to the people of the country more and more cherish China's traditional culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the must-pass festivals for the couples. This promotion plan mainly proposes two large-scale promotional activities closely related to the theme of "Tanabata", in order to cooperate with the various merchants in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.
(2) the whole activity
1, the whole theme of the activity
(1) the theme
Romantic Tanabata, Lucky 77
- the value of more than one hundred dollars, 77 pieces of romantic gift first-come-first-served
- the value of more than a hundred dollars, 77 pieces of romantic gift first-come-first-served
(2) Activity Planning
77 pieces of merchandise provided by the store as gifts, set up an activity area in the **** enjoy space on Saturday, make a large kt plate, the screen for the 77 pieces of the name of the gift and the picture, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances, the activities of the period of time the consumer cumulative consumption of a single category exceeds a certain amount of money to participate in the activities, select 77 pieces of The first eligible person has the right of first refusal.
(3) Prizes
The store merchants each provide a physical gift priced at not less than 100 yuan, such as the price of goods is generally higher, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site.
(4) promotional materials to prepare
① kt version of the design and production
② activity rules explain the waterboard
④ activity site required tables and chairs
2, other promotional activities
(1) buy, send comedy couples set of tickets - during the event. Purchase of Valentine's Day gift single ticket full of 770 yuan will be given to the comedy couple set of tickets.
(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket of 770 yuan, you can enjoy the ems free express delivery within China, for the separation of the couple to pass the romantic feelings.
Tanabata supermarket activity planning program 3Activity analysis: the seventh day of the seventh month of the lunar calendar is commonly known as China's Valentine's Day, also known as Beggar's Day or Women's Day. Tanabata custom began in the Han Dynasty, with the beautiful legend of the Cowherd and the Weaving Maiden widely spread and y rooted in people's hearts. The Cowherd and the Weaving Maiden have always been regarded as the embodiment of hard work and wisdom, and their love story is also considered a model of romance and constancy. It is said that by praying for blessings on the seventh day of the seventh month, a woman can beg for and obtain coquettishness, have a skillful hand like the Weaving Maiden, and get a beautiful love. Men can pray for good luck in exams and have a happy family.
The purpose of this activity is to create a Valentine's Day festive atmosphere, to create a unique Tanabata Valentine's Day. Increase the shopping fun, to chocolate, flowers, toys and other related goods sales, drive the sales of other goods.
Activity title: Tanabata Valentine's Day meet the new century
Activity time: August 2x
Activity content:
1. or the main promotion of special, cut-price, out-of-season merchandise is the main, the store decorations to create a "Valentine's Day" atmosphere. Shopping for more than 81 yuan customers, send a flower, limited to 500 per day, sent until the end. (Shopping to participate)
2. Valentine's Day chocolate and related merchandise exhibition - supermarkets are responsible for
1) supermarkets to do a chocolate heap; flower makeup group to prepare flowers. External necklaces, couple watches and other displays.
2) Other related products can be written before the end of the shelf pop to incite target customers to buy.
3, radio atmosphere rendering
2) mood song: August 8 to 10, customers (or company employees
) can go to the service desk to fill out a free song list, the radio will bring your "heart".
4, "Lover's Theater": August 1-5, three days in front of the new century building movie theater to play classic love films, such as: "My Sassy Girlfriend", "Love Letters", "Titanic", etc. '
5, shopping New Century! The "Lian Li Tree"
Activity time: August 18th-2x
Activity object: couples
Raffle time: August 2x
Activity slogan: Love starts from zero, love is sublimated here
Activity content: The entrance to the eye-catching location of a "tree", where August 8 - August 15 to visit the new century of customers can be in the "tree" on the message, expressing the couple's blessings and feelings. A lucky draw will be organized at that time. (To the service desk to get the Tanabata Valentine's card)
Activity props: Lianli tree 1, message card 2x0, lottery box 1,
Prizes:
1) 1 first prize: Prize high-grade soup pot
2) 5 second prize: Prize value of 18 yuan of chocolate
3) 10 third prize: Prize exquisite glassware
Tanabata Supermarket activity planning program 4First, the purpose of the promotion
Through the "romantic Tanabata night" theme, tightly grasp around the "lovers" this psychology, the launch of commodity promotions and activities promotions to attract traffic, improve visibility, to achieve the purpose of sales. The company has also launched the "Price Storm" promotional campaign, which allows consumers to feel the real price cuts and discounts.
Two, the promotion time
August 26 - August 31
Three, the publicity stall
August 10 - -August 25
Fourth, the promotional theme
1. show love has a way to lower prices
2. Prepare enough gifts to make love announcements all over the world
Fifth, the promotion of goods
"Tanabata Valentine's Day" Is a special holiday, is a lover to give gifts to the festival, so commodity promotion should be "love gifts" as the theme, jewelry gifts, love tokens, flowers, boutique series.
The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday merchandise to achieve the highest sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of display: August 26 - August 31
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display
six, "love bouquet of headdresses"
1, headdresses based on the original price of the current price of 6-7% off sale. Price 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower.
2, the production of "love headdress bouquet" price list
Prepare boxes, wrapping paper in advance, do a good job of packaging.
3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.
VII, activities and promotions:
1 Valentine's Balloon Pair
The production of 100-200, the balloon is used for Valentine's Day atmosphere of the store layout and shopping gift (stores to arrange their own).
Cost: 0.155 yuan / set.
2, membership card gift
Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: August 8-13)
Note that the registration of membership card information.
Eight, publicity
In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be free to choose the local media. Examples: evening newspapers, television subtitles, dm delivery and so on.
Publicity slogan:
Color jumping xxx jewelry
Bright colors, exquisite workmanship, design from South Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come and take a look at these noble, lovely and beautiful ornaments!
Valentine's Day with a difference
What to send is different, what gift to send a beautiful woman a smile? And save money and decent gifts, please see haface recommended baby jewelry bar ......
Nine, the store layout
1, enough gifts to make love announcements all over the world in front of the door photo invitations.
a. Art pen handwritten posters in front of the store (including the specific content of the preferential strategy);
b. A colorful banner: the content of the "show of love! Price reduction is justified in the price reduction storm";
c. Purchase or rent heart-shaped balloons to do store decoration;
2, counter and store inside and outside of the health: to be neat and clean, doors and windows must be clean, spotless glass.
3, here is still a special mention of the quality of service must be practically improved.
Ten, joint business
With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides.
Such as the purchase of xxx yuan flowers, a gift of jewelry provided by xxx or membership card;
In xxx purchase xxx yuan jewelry, a gift of flowers provided by xxx flower store or discount card.
The Tanabata Supermarket Activity Planning Program 5
Choose the right store;
1, the store on the product is more important, there is a strong willingness to cooperate, willing to cooperate with the factory promotions, stocking, display, concessions, publicity, pricing, etc. (especially on its reputation for smashing the price of supermarkets to cooperate with certain to be careful);
2, the flow of people, a good image, good location;
3, the positioning of supermarkets and its price of the good;
The supermarkets are not only the best in the world, but also the best in the world. p> 3, the positioning of the supermarket and its business district of the customer base and the positioning of promotional products, the target consumer groups.
Such as: glass bottles of soda promotional stores are best chosen in the family area or near the school; leisure products promotion is best chosen in the city center, high image of the supermarket or noble residential area, business district supermarkets.
Set the incentives for promotional policies;
1, the division has a name: to festivals and gifts, the name of the new listing to dispel the negative impact of disguised price cuts in promotions;
2, effective hype:
① "Activity name" should be attractive, easy to disseminate, such as: a rice wine manufacturer in the hotel to promote the product heating drinking, promotional naming of the product, and the name of the product. Promote the heating of the product to drink, the promotion named "plum wine heroes"; a plus coffee to send coffee cups named "red cups of joy to send (Ode)";
② gift nicknames to be loud, such as: a fast food chain of ball player plastic people named "super cool ball volume party"
③ giveaway value to be raised, such as: colorful summer UV secret Splendid sun fan;
④ limited giveaway to do catalytic: consumers always buy up not to buy down, so that consumers in the activities of the scene to see the giveaway pile has been not much, next to the giveaways empty box is quite a lot of, this kind of "Late one step on no gifts" feeling will greatly promote the desire to buy;
3, try not to do the same product with gifts (such as "buy two get one free"), lest there is a price reduction to throw the suspicion of goods, the results may be "hit less than" the target consumers, but instead of "hit less than" the target consumers, but not the target consumers. "Target consumers, but "hit" the cheap low-income consumer groups.
4, available mature brands to drive the new brand bundled sales, but pay attention to the two grades, positioning must be at the same level (if the old brand has faced a variety of brand crises, the image of obsolete is not desirable).
5, in the face of consumer promotional policies should not be too high, and to provide a variety of choices.
Such as: buy 1 bag / packet to send a transparent key bag; buy 2 bags / packet to send a highlighter; buy 5 packets to send a set of dart toys; buy 1 box to send a T-shirt.
6, the principle of limited time and limited: cooperation with supermarkets to buy gifts, special promotions, we must pay attention to the promotional agreement in a clear limited time, otherwise during the promotional period of gifts/special offer products are not enough supply, you will face fines, the danger of clearing the scene.
Choose the right product items and advertising, gifts;
1, advertising design principles
① advertising style should be consistent with the psychological characteristics of the target consumer groups, such as: sports drinks promotional products tone: allied with sporting events, vitality, rapid replenishment of physical strength; low-priced food promotional direction: more affordable, more grams, more eggs, more nutritious; children's products promotional style: the product is good to eat / good to use, giveaways fun, cartoon appeal;
② promotional POP price and content: promotional price and the original price at the same time marked to show the difference; as far as possible to reduce the text, so that consumers can read the entire text in three seconds, know clearly the content of the promotional;
③ cleverly written special:
Part of the city Price Bureau regulations do not allow the poster Marked out the original price special price comparison words, this situation can be the most bad sales of the flavor write the original price, the rest of the flavor write discount price (eg: seafood flavor 2 yuan / packet, the rest of the flavor of 1.8 yuan / packet) consumers naturally understand;
④ Masters of the name: the title of the new product listing, festivals and other "excuses";
⑥ Write clear restrictions Clear restrictions, such as: limited to 5 packages / person, weekend promotions, limited sales, sold out, × × before the number of valid.
2, the principle of choice of gifts
① As far as possible is a novel common supplies. So that consumers know at a glance whether the affordable and attracted by the appearance of its novel shape (too "out-of-the-way" gifts, such as Rubik's Cube pen, stirrups mountain knife, consumers do not know the use or use is not extensive, it is difficult to accept);
② high-image, low-priced, such as: wall watches, aprons, T-shirts, calculators, etc., value a strong sense of value, but the cost of procurement and more against;
② high image, low price, such as: wall watches, aprons, T-shirts, calculators, etc., but the cost of procurement and more against. Procurement costs and more against;
③ best to have a sense of publicity. Such as aprons, T-shirts, mouth cups;
④ and the psychological characteristics of the target consumer groups and brand positioning in line with, such as: sports drinks gift Olympic souvenirs; carbonated beverages gift deformation of mousse, skateboards, transparent key packages;
⑤ gift value of the value of the product between 5% -20%, too low to have no promotional effect, too high will have a negative effect.
According to the scale of the activity to determine the number of promotional staff, the number of product reserves and material requirements;
Effect prediction: refers to the selected supermarkets based on historical sales, taking into account the impact of promotional policies on the flow of products, to make the sales during the promotional period of the prediction.
Cost estimation: according to the estimated sales volume equipped with the appropriate materials: advertising, gifts, and according to the size of the selected supermarkets and the length of the promotional period, the estimated sales volume, to prepare the appropriate budget for promotional personnel.
Provide for the frequency of return visits to the industry, to maintain the effect of the activities;
Note: If the promotional period is greater than 1 day, then the timely replenishment, display, to ensure that the field of goods is sufficient to ensure that the display of neat standards has become very easy to neglect, but also easy to problematic work. Therefore, it is necessary to promote the case of product stocking, display, advertising products, such as the responsibility of the implementation of the specific person; promotional period (such as: the industry on behalf of the promotion of supermarkets to maintain 2 days / times the frequency of visits to supermarkets, supermarkets, full items of adequate supply is responsible for; resident promotional staff is responsible for supermarkets in the display, price tag, advertising promotion, giveaway control and out-of-stock warning work).
(1): The theme of the event
Heart to heart, romantic Tanabata.
(2): Activity time
That is, August 22, 20xx to August 24th.
(C): the event location
leisure food area.
(D): Activity
1. Where in the activity period in the store to buy chocolate full of 77 yuan, you can with the shopping ticket to the activities of the gift of a gift in exchange for a rose.
2. Anyone who buys goods in the store during the activity period over 520 RMB can participate in the lucky draw from 9:00 to 12:00 with the shopping ticket.
Prizes:
First prize: a set of couple's clothing
Second prize: a box of gold chocolate
Third prize: a bag of heart to heart drawer
Participation Prize: a heart-shaped balloon
Note: a small ticket can only be involved in one activity, can not be reused, the small ticket is only valid for participation in the activities during the event.
(E): Commodity Plan
During Valentine's Day, the store backlog of goods sorted, set up a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels the real benefits.
(F): publicity
To strengthen the impact of the activities, to do a good job of publicity to attract more customers actively ` to participate in the holiday promotions, according to the amount of visible funds and choose the most appropriate communication media. Such as:
1. flyers;
2. posters, flags, balloons, electronic scrolling subtitles;
3. in-store broadcasting.
(VII): store layout
1. Outside the store activities, such as decorations: posters, cloth flags, etc.;
2. The atmosphere inside the store, such as: pop advertising production, in line with the theme of the eve of the store in the store*** enjoy the space to set up a magpie bridge, according to the legend of the grapes can be heard under the legend of the Cowherd speak, the main entrance door post with a magpie bridge, the main entrance door post with the Cowherd speak, the main entrance door post with the Cowherd speak.
(H): special planning activities
In order to make the store have a stronger festive atmosphere, the activities of the store during the period of other Valentine's Day fun activities, such as:
1. Valentine's tacit understanding of the test;
2. "Truthfulness test" or "dare to test".
2. "Truth test" or "dare to love you say it", to challenge their own courage, make a vow of love;
3. set up a display board at the entrance to collect couples of sweet photos, or on-site under the magpie bridge free of charge to the couples to take pictures to commemorate the event.
First, the purpose of the promotion
Through the theme of "romantic Tanabata night", tightly grasp the psychology around the "lovers", to carry out merchandise promotion and activity promotion to attract customers. Promotions and activities to attract traffic, improve visibility, to achieve the purpose of sales. The company has also launched the "Price Storm" promotional campaign, which allows consumers to feel the real price cuts and discounts.
Two, the promotion time
August 16 - August 20
Three, the publicity slot
August 15- -August 20
Fourth, the promotional theme
1. Show love with a price reduction
Tanabata is China's traditional Valentine's Day, due to the Chinese people more and more cherish China's traditional culture, folklore festivals, coupled with the merchants every year fanfare publicity hype, Tanabata Valentine's Day has become one of the must-have festivals for couples. This promotion plan mainly puts forward two large-scale promotional activities closely related to the theme of "Tanabata", in order to cooperate with the various businesses in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.
2. Prepare enough gifts to make love announcements all over the world
V. Merchandise promotion
"Tanabata Valentine's Day" is a special holiday, is a lover's gift of the holiday, so merchandise promotions should be "Love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.
Stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve the highest sales.
Teachers themselves to shopping malls in addition to receiving a kite land a large avenue specially designed for teachers special cards, but also with a teacher's ID card to receive a gift (umbrellas, sun hats, or higher-value gifts);
1, commodity specials
Valentine's Day, for the store backlog of commodities finishing Categorization, the establishment of a special area, this part of the product can take advantage of the momentum of this activity, capital sales, so that sellers feel really affordable.
2, the theme of the display: August 16 - August 20
The stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window placed, such as the lack of kitchen window stores can be displayed in a prominent position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the stores must be packaged at least 11 copies of more than "jewelry sets" for the theme of display
The Valentine's Day theme is to make a series of goods, the main theme of the store. strong> Six, "love headdress bouquet" 1, mainly headdress, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tags, where the purchase of jewelry more than 80 yuan of customers are presented with a flower. 2, the production of "love headdress bouquet" price list Prepare boxes, wrapping paper in advance, do a good job of packaging. 3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers. VII, activities and promotions: Bright colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise another popular wind? Come and see these noble, lovely and beautiful ornaments! 1 Valentine's Day Balloon Pairs Make 100-200, balloons for the store Valentine's Day atmosphere decoration and shopping gift (stores to arrange their own). Cost 0.155 yuan / set. 2, member card gift Where the purchase of Valentine's Day series of goods (not limited to the amount of money), you can give a member card. (Time: February 10-14) Note that the registration of membership card information. Eight, publicity In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be in the local free choice of media. Examples: evening newspaper, TV subtitles, DM delivery and so on. 1, publicity tagline color jumping xxx jewelry Vivid colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come and see these noble, lovely and beautiful ornaments! Valentine's Day with a difference What to send is different, what gift to send a beautiful woman a smile? And save money and decent gifts, see HAFACE recommended baby jewelry bar ...... Nine, the store layout 1, enough gifts to make love announcements all over the world in front of the door photo invitations. a. Handwritten posters in front of the store art pen (including the specific content of the preferential strategy); b. A colorful banner: the content of the "show love has a way! Price reduction is reasonable price storm"; Activity requirements: class as a unit, the organization of teachers and students *** Celebration of Teachers' Day recreational activities, teachers and classroom teachers must be present in the class to participate. Classes with September 6 before the simple program of activities reported to the grade. c. Purchase or rent heart-shaped balloons for store decoration; 2, counter and store inside and outside of the health: to be neat and tidy, door and window glass must be clean and spotless. 3, here is still a special mention of the quality of service must be practically improved. Ten, joint business With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides. Such as the purchase of XXX yuan of flowers, a gift of jewelry provided by the XXX or membership card; XXX purchase XXX yuan of jewelry in XXX, a gift of flowers provided by the XXX flower store or discount card. Kongming lanterns, also known as sky lanterns, prayer lamps or peace lamps, when the wonderful program performance, everyone will be the Mid-Autumn Festival wishes written on the Kongming lanterns, looking at the full moon hanging in the night sky, taking advantage of the color of the moon, together with the ignition release. The program will be pulled to the climax. Class as a unit, you can use songs, dance, drama, ghost stories (to have auxiliary equipment to enhance the effect), magic, runway show and other forms of participation in the show, the form is not limited, each class up to 3 show programs, pre-selection scoring of the program before the night of revelry, the program scoring table is attached, the pre-selection for the final evening party to determine the program schedule. Tanabata is the traditional Chinese Valentine's Day, due to the Chinese people more and more cherish China's traditional culture, folk festivals, coupled with the business fanfare every year to publicize the hype, Tanabata Valentine's Day has become one of the couples must be over the holiday. My promotional program is mainly close to the "Tanabata" theme of the promotional program, in order to cooperate with the store merchants, stores promotional activities, to create a strong consumer atmosphere of Valentine's Day. (a), the theme of the event heart to heart, romantic Tanabata (b), the event time that is, 20xx August 22 to August 24 (c), the event location
Casual food area
(4), the activities of the method
1. Where in the activity period in the store to buy chocolate full of 77 yuan, you can go to the activities of the small ticket to the gift of a gift in exchange for a gift of roses.
2. Anyone who buys goods over 520 RMB in the store during the activity period can participate in the Valentine's Day lucky draw from 9:00-12:00 with the shopping ticket.
The prizes are:
First Prize: a set of couple's clothing
Second Prize: a box of gold chocolates
Third Prize: a bag of heart to heart drawer
Participation Prize: a heart-shaped balloon
Note: a small ticket can only be involved in one activity, can not be reused, the small ticket Only in the activity period to participate in the activity is valid.
(E), commodity plan
Valentine's Day, for the store backlog of goods sorting, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the sale of people to feel the real benefits.
(F), publicity
In order to strengthen the impact of the activities, to do a good job of publicity to attract more customers to actively participate in the holiday promotions, according to the amount of visible funds and choose the most appropriate communication media. Such as:
1. flyers 2. posters, flags, balloons, electronic scrolling subtitles 3. in-store broadcast
(G), store layout
1. outside the store activities, such as decorations, such as: posters, cloth flags, etc.;
2. the atmosphere of the store layout, such as: the production of pop advertisements, in order to tie in with the theme of the Tanabata festival, the store in the store ************************************************************************************************. The store in the store **** enjoy the space to set up a magpie bridge, according to the legend under the grapes can be heard under the cowherd weaving woman talking about the legend, in the main entrance doorposts with green plastic grapevine decorated with the effect of grapevine, to create a strong traditional Chinese Valentine's Day atmosphere.
(H), special planning activities
In order to make the store have a stronger festive atmosphere, the activities of the store during the period of other Valentine's Day fun activities, such as:
1. Valentine's tacit understanding of the big test;
2. "Truthfulness test" or "Dare to test! "or" dare to love you say it ", challenge their courage, make a vow of love;
3. set up display boards at the entrance to collect couples of sweet photos, or on-site under the magpie bridge free of charge to couples to take pictures.
;