Promoting drones to 60-year-olds. At first glance, I think this topic is not very reliable, but after thinking about it carefully, I feel that it may not be impossible.
First of all, let’s take a look at the personal applications of drones. There are the following aspects
1. Aerial photography
2. Carrying small items
3. Spraying pesticides
Secondly, let’s take a look at the characteristics of a 60-year-old man. He has just retired and suddenly has a lot of free time. He has more time to care about pension and health issues. In addition, because After leaving the workplace and retiring, they need to reintegrate into a group, which reflects their social needs.
Of course, it is impossible for all 60-year-olds to be target users. We need to find those seniors who are truly willing and able to purchase.
Characteristics of the target group: those with a good financial situation after retirement, have grandchildren (including grandchildren), are highly receptive to new things, and are mainly men (many women probably go to square dancing after retirement). ..)
PS: I have considered promoting drones to the elderly in rural areas. For the elderly in rural areas, there is no concept of retirement. Many 60-year-old elderly people in the village often still have to do farm work, so it can Promote drones that can spray pesticides to them, but if you think about it carefully, if an old man can spend tens of thousands, or even tens of thousands, to buy a drone, then why does this old man still have to farm?
User pain points:
1. After retirement, there is a lack of companionship and a lonely life.
2. As I get older, my physical condition is getting worse and worse
3. When I get sick, no one is around to look after me, so I cannot get timely medical treatment.
4. Because I am older, I am often considered to be unable to keep up with the development of the times.
How have these pain points of the above users been solved in the past?
1. Develop hobbies, such as getting to know some friends through square dancing, Tai Chi, chess, photography, etc. Some communities even have elderly communities where the elderly can get to know each other.
2. Improve physical health by strengthening physical exercise. At the same time, go to the hospital for regular check-ups and purchase some health products.
3. Call the police with one click on your mobile phone (smart device), or have dedicated medical personnel arrive in time.
Is there anything unreasonable about these solutions?
1. These are traditional hobbies. With the development of technology, many elderly people have begun to try cutting-edge products. The traditional way of making friends can no longer help them make like-minded friends.
2. Some physical exercises are too boring for the elderly to persist. It is best for them to develop their own hobbies and their bodies can also be exercised.
3. The traditional gifts that many old people give to their grandchildren (grandchildren) are no longer able to satisfy children who are growing up in this era of rapid technological development.
How do drones solve these problems?
1. Many elderly people like photography, but places suitable for photography are not suitable for the elderly to visit. You can take aerial photography with drones to take high-definition photos.
2. During the process of drone aerial photography, the elderly always look up, which can alleviate cervical spondylosis.
3. You can give the drone to your grandchildren, which greatly satisfies the children's vanity and gives them the capital to show off to their peers.
4. Design a drone specifically for the elderly to save their lives when necessary. (It is actually designed.) The link is as follows
I have seen one that can "save lives" Drone? Drones suitable for the elderly attract attention
After writing this, I thought about it carefully and found that it is still a bit difficult to promote drones to the elderly, let alone the elderly, even to young people like me. The difficulty is not small for humans and machines. After all, for us as individuals, this thing has no great use except for entertainment.