Thai commercials always surprise us, "You can shine" this Pantene inspirational commercial, I believe many who have seen it are moved by it, accompanied by the beautiful Canon, this time let's slow down, step by step to appreciate how it is so moving.
Canon (click me to listen)
This film tells the story of a deaf woman who realizes her musical dreams, the video is about 4 minutes long, in the first 30 seconds, explains the background of the story, the characteristics of the protagonist and her dream, in the middle of the 2 minutes explains the twists and turns of the girl learning the piano and growing up, in 2:40 minutes or so, ushering in the climax of the story, the girl is amazing in one song. The last few seconds of the movie end with the tagline "You can shine".
Now let's combine the Story 3P workflow with a brief analysis.
? Bottom line: You can shine.
? Keywords: dream (dream of music), resilience (not giving in to setbacks), love (love and encouragement from music-inspired artists).
? Uniqueness: the girl is deaf;
? Desire: having dreams of music;
? Complexity: physical handicaps and the blows and blocks of fellow students.
? Hook (suspense):The opening scene is a little girl watching an entertainer play the canon on the violin, the sound of the instrument is pleasant, then the car beeps and a quarrel breaks the harmony, we learn that the reason for the quarrel is that this deaf girl wants to learn the violin, and her classmates are mocking her daydreaming and resent her for wasting everyone's time, we can not help but wonder if her dream of music can be realized?
? Ask: The girl's dream is to learn the violin, but her physical condition makes her learning the violin very difficult, will she give up in the face of her classmates' lack of understanding and disparagement?
? Acceptance: The girl finds the artist from her childhood, and after communicating with the artist, the girl accepts that she is different and is determined to learn the violin.
? Hurdle (twists and turns):
o UP: The girl's heart is gradually identified, she is getting better and better at playing the piano, she looks at the poster of the music competition, which will be the place where her dream will come true.
o DOWN: Watching the girl's growth, the fellow students who taunted her in the beginning become jealous, not only deliberately touching off the girl's dinner plate, but even calling a gang of punks to go and smash the girl's beloved violin and beat up the artist.
o UP: The girl was not beaten down, she taped the violin and stood firmly on the stage.
? Answer (climax): the girl played the canon that inspired her dream as a child, the picture, in addition to showing the girl's self-confidence posture, but also interspersed with the frustration and beauty of the road to learn the violin before, this performance is the girl's long-stored dream power release, the canon song in this film is finally being presented in its entirety, the girl's breathtaking performance of the moving music to win the audience's applause, the girl cocooned into a butterfly, dream Realization.
? Jab (Epilogue): The final Pantene inspirational advertisement "You can shine.", a double entendre, both pointing out the theme, believe in yourself, work hard for your dreams, it will eventually light up the reality, but also implies that with Pantene shampoo, your hair will shine like a special effect.
After careful analysis, we will find that it is the layers of the girl to realize the dream of the twists and turns of the process of padding, so that the climax of the Canon is so inspiring, the more the girl's frustration, the more we look forward to her dream can be realized as soon as possible. The girl's perseverance and belief in her dream to light up the reality, although this is the plot of the advertisement, but I believe that in real life, "You can shine." faith, is really will light up our life, *** encouragement.
This article is a milestone project of the Half-Skimming Private School program