1, the hidden rules behind medical advertisements.
According to the person in charge of several platforms, due to the strict supervision of the state, such food advertisements that promote efficacy cannot be directly placed, and they need to be converted. They can't promote the brand on the website. There is only a simple introduction page for visitors to promote sales by adding WeChat. Even if they are so careful, they only take big customers. Besides, they passed? Get married? Handling methods such as reporting headlines and other measures, they will open many or even hundreds of accounts there for backup.
2. Why are such advertisements common?
First of all, because the legal provisions in this area are too vague, it is difficult to achieve the purpose of effective punishment in practice. The Advertising Law only stipulates that advertisers, advertising publishers, advertising agents and advertising spokespersons shall bear corresponding responsibilities for false advertisements. However, the penalty rules are not specified in detail, which leads to an opportunity. In addition, in terms of implementation, the relevant advertising review organs and industrial and commercial administrative departments are lax in review and supervision, which leads to the persistence of these business defects or illegal business practices. The pharmaceutical industry itself has a huge interest chain. As followers of this interest chain, major Internet platforms will also reap huge benefits, which also leads to the platforms turning a blind eye and wandering on the edge of the law. As far as the manufacturers themselves are concerned, they don't think there is anything wrong with exaggerating publicity, because they think the drugs are real and effective, even if the advertisements contain false propaganda and exaggeration.