The packaging is light and fashionable, and the consumers of snacks turn to people of all ages in society, among which young people are the mainstream consumers; At present, the packaging design of various snacks on the market is very fashionable, and sometimes popular cultural elements, such as Meng culture, are adopted, and the packaging of snacks is relatively light; Easy to carry, such as potato chips into barrels, yogurt and fruit are also put into portable bags and cups.
Development of snack food
1. Leisure food is developing into a healthy and nutritious type with low calorie, low fat and low sugar.
According to the survey data of snack food industry, 58.4% people pay more attention to the nutrition and health of food when choosing snack food. They pay more attention to the green, natural and healthy food, and are also very interested in foods rich in vitamins and other functional characteristics.
With the evolution of the times, snack food sometimes becomes a meal replacement food, a part of the main meal or even a substitute. At the same time, the concept of healthy snack food involves low sodium, low salt, low saturated fat, non-fried baking type, no additives and no preservatives, which will make consumers choose snacks as the fourth meal in "three meals a day".
2. Consumers will gradually expand to more people, and the market will be further subdivided. Young and fashionable youth groups will become the mainstream of snack food consumption.
In this consumer group, the proportion of consumers aged 22-35 who consume snack food is relatively high, which is a consumer group cultivated by "brand concept" and a relatively busy group in society at present.
They don't have much time to choose carefully. They pay more attention to brand and packaging, and are not sensitive to price, but they must be easy to buy and carry. This is the demand. Diversified people, especially female white-collar workers.
They are accompanied by snacks everywhere in their work and life, so for these consumer groups, the corresponding sub-products are also constantly introduced, such as vitamin supplementation, beauty, eye protection, anti-fatigue, low-fat and other sub-products