SWOT analysis is not only used in college students' career planning, but also widely used in other work and life. This paper mainly expounds the application of SWOT analysis in career planning.
What is SWOT analysis?
SWOT is the first letter of four English words, namely, strength, weakness, opportunity and threat. The so-called SWOT analysis refers to the analysis in four dimensions, and then through the analysis of matrix fork, find out the basic strategy that suits you. Let's first make some interpretations on the characteristics of these four aspects. If you are a college student, you can make some judgments about yourself with the help of the article.
1, advantages
For college students, the so-called "advantages" are mainly divided into personal advantages and resource advantages. The so-called personal advantage means that your advantage is purely personal and does not change with external factors. For example, you are smart (if you can be an advantage, it is certainly not ordinary smart), and you are beautiful (if you can be an advantage, it is certainly not ordinary beautiful). In fact, these are all advantages, which can be recorded first, but if you analyze them carefully, you should cover a wider range. For example, some people are very talented, some people have outstanding communication skills, some people drink a lot, some people have some specialties in literature, art and sports, some people can easily give people trust at first impression, and some people have read some series in college and formed systematic knowledge in a certain field. These are all advantages, which are obvious and easy for you to master yourself. Good eloquence can be engaged in the work that needs to deal with people and persuade others; Those who drink a lot of alcohol are suitable for sales or civil servants, or public relations positions (it is worth noting that excessive drinking is an overdraft behavior, which can be used to start, but not for a long time); If you have a skill in style, maybe a blind cat meets a dead mouse, and the recruitment enterprise needs such personnel, or the young man recruited by the personnel department likes basketball as much as you, and can quickly become one with colleagues after entering the company to enhance interpersonal relationships; If you have systematic knowledge in a certain field, it is easy to form a "deep" image in front of others. People are always in awe of unfamiliar areas. Give full play to your advantages.
There are also some hidden advantages, such as being sensitive to numbers (excluding people who borrow money from others but never remember how much they owe), strong logical ability (for example, you can always analyze your classmates' views on yourself from some clues), being good at collecting information (for example, you like to collect gossip about your classmates), and having strong motivation in the team (for example, you find yourself easily arousing classmates' emotions). Regardless of whether it will help your career, first. If you are worried that you have not seen it comprehensively enough, you can also ask your classmates for help and remind each other.
Never think that you have no advantage. The key is whether you dig hard or not. What? You still find yourself without any advantages? It seems that your main advantage is "balanced development", and you can only be the boss in the future.
The so-called resource advantage includes many factors, including human resources, financial resources, brand resources, knowledge resources and so on. For example, some of your parents and relatives are very background figures. For example, you meet some capable friends by chance. For example, your family can directly give you a large sum of money to invest and start a business. For example, your school is a famous brand and has a good reputation. For example, your major happens to be scarce in the market. Some independent students don't want to rely on family resources, but really want to succeed by their own efforts. I pay high tribute to this, because your realm has surpassed Maslow's four levels and pointed to the level of "self-realization". Moreover, at this time, you inadvertently have a very important personal advantage resource: independent consciousness and challenge desire.
2. Weakness
Disadvantages, that is, advantages relative to all angles, you are just lacking. Finding out the disadvantages is also of great significance to strategic planning. Before you know what you can do, you should know what you'd better not do and what trouble you may encounter. Before you know how to add, you should learn to subtract, which can help us reduce the probability of frustration.
Overconfidence and inferiority may affect our judgment. First of all, don't treat "no advantage" as "disadvantage" directly. There is no advantage in some way, but the explanation is not outstanding enough. If you belittle yourself as a "shortcoming", it may really become a shortcoming. You can further analyze your own disadvantages according to some angles mentioned above. Don't list "the poor are ugly". Analyze yourself more strictly and objectively. Anyway, you don't have to tell others: for example, you are not good at words, shy, careless, poor in knowledge, poor in school, no brand at all, professional unpopular or too popular. The purpose of analyzing disadvantages is not to make yourself more depressed, but to let yourself know how to avoid these disadvantages and make yourself smarter on the road of career. Of course, if you must challenge these disadvantages and firmly believe that "anything is possible", it is not impossible, but there will be many more difficulties, and I can only "admire my body."
College students also have some common shortcomings, so we need to remind ourselves. For example: lack of experience, high self-expectation, leading to unstable work, outdated school knowledge is likely to be unsuitable for enterprises, and many bad habits that may be formed in modern university life (such as laziness, easy complaining, indifference to others, and other basic quality problems).
Step 3: Opportunities
The so-called opportunities mainly refer to the outside world, of course, including the opportunities that schools may provide, such as "going abroad", "further study", "postgraduate entrance examination" and "counterpart internship". Don't think that the legendary opportunity is "a certain enterprise has come to the school to recruit", and then use various Jianghu tricks to "seize" such an opportunity. If you really use such a narrow perspective to make "strategic planning", then don't read this article. In fact, the analysis of opportunities needs a wide perspective, including the country's economic situation, industrial policies, laws and regulations, industrial development trends in various regions and so on. Microscopically, it includes all kinds of good information collected from enterprises, government departments, talent market, schools or seniors. In particular, we should pay attention to the emerging or high-growth professional fields, marginal and compound professional fields related to our major or our own advantages, weak professional competitors, strong national talent policy and other favorable information. Opportunity always stands in the corner where you don't pay attention. Without a few glances, you will inevitably miss valuable information.
Step 4 threaten
The so-called threats include fierce competition in the talent market, saturated demand for talents, slow growth or even decline in the professional fields studied, new low-cost competitors (even technical substitutes), excessive bargaining advantage of talent demanders, unfavorable policy information, and newly raised career thresholds. It also includes those from oneself, such as health risks, unstable family factors, poor economic situation, heavy repayment pressure, etc. The word threat always sounds uncomfortable, but if you can prevent it and others can't, you will first establish a certain degree of advantage. Therefore, the ubiquitous threat may also become a favorable tool for you to participate in social competition.
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