Especially the person in charge of our Gulp Runtuan, oh, let your personal charm stand out better, but the management of Runtuan needs you to arm yourself from all aspects! After reading this article, let your charm break through the sky ~
A. Clear self-positioning
A person who wants to be an athlete must have certain characteristics, such as excellent running performance or rich running knowledge, unique views on sports equipment or his own sports stories. These characteristics are the necessary conditions for its spread. Without such characteristics, everything is ordinary, so it is difficult to become a successful athlete.
@ 丫丫丫丫丫丫丫丫-Running brother locates his athletes by providing healthy exercise methods.
There are many channels for publicity and promotion now. Various sports platforms, social platforms and live broadcast platforms are all good publicity tools. What kind of publicity effect he can play depends on the right method you use.
2. Positioning style
Image building is very important. With a clear goal and orientation, the image style is also positioned. If you have a good-looking face, of course, you can add points to your publicity, but healthy body and well-positioned dressing style are all points. Personal image can not only refer to a person's appearance and physical condition, but also include the impression you give others on various sports platforms. The avatar will also affect their impression of you, so it is also a big deal to change a distinctive avatar.
Look at the image of our athletes in the circle.
Click on the homepage of @ Xiaoqiguan, and you can see the logo of Xiaoqi's own running group at first sight. The color of this background powder shows her youthful, healthy and positive energy image, and her head is also generous and lovely. Is a beautiful sports girl full of youthful breath.
Three. improve
Share your content according to your positioning, and the content should be as close to your characteristics as possible. For example, if your orientation is scientific sports, you can share some correct sports methods and combine your personal practice to enhance the credibility of the content. Of course, you also need to enrich the diversity of content. In addition to sports knowledge, you can also provide scientific sports guidance for your fans from healthy eating and other aspects.
@Linda_ Yang Stretching Action Demonstration
@ 丫丫丫丫丫丫-Running brother sports pain answer
The form of content is different. In addition to common words and pictures, you can also match moving pictures or shoot a simple and clean video directly. Video socialization is becoming more and more popular, and live broadcast is becoming more and more accepted by everyone. Combining with your own positioning, it is a good choice to use the live broadcast platform for fan interaction or course teaching.
@ 丫丫丫丫丫丫丫丫丫丫𰶯丫丫丫丫𰶯𰶯𰶯𰶯2001111
@Linda_ Yang Jizan Live?
@ 京京京京京京京京京京京京京京 live preview
No matter how rich your content is, the most important thing is that your content should be positive and don't share unreliable information.
Four. Multi-channel publicity
No matter how good the content is, it is in vain not to publicize it. When you have good content, then spread it out.
Don't just advertise on a social platform. If you have Glug, WeChat, Weibo, or other platforms, you can make full use of them. It is better to try more than to put all your eggs in one basket.
In addition to social software, there are various online platforms that expose your content to more authoritative platforms, which will make your content more convincing.
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One more thing, keep up with the hot topics of various platforms, but the heat can get twice the result with half the effort.
Verb (abbreviation for verb) interaction and affinity
There is a great difference between an athlete and a star V. A star gives people a sense of aloof alienation, while an athlete grows up from the grass roots and is closer to ordinary runners. They can better listen to the voices of runners and interact with them more frequently.
If you want to win the hearts of fans, you should strengthen your interaction with them, reply to comments and answer their questions, which can highlight your affinity and narrow the distance between you.
@ 両両両両両両両両両両両両両両両両𰵁両両両両両両𰵁20000
@ 両両両両両両両両両両両両両両両両𰵁両両両𰵁𰵁𰵁𰵁20
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Give back to your fans, occasionally draw a small gift, or give back in other forms, which can maintain the stickiness with your fans and better maintain your relationship with them. If you don't have extraordinary talent, please don't try to be cruel.
Next, let Bian Xiao share the experiences of several athletes and see how they use the above points.
Kindness nickname: Ni Xiaolizi
Azuma Tani fans: 6767
Mud running ball: chestnut running ball
Azuma Tani Tuan Hao: 700749
Hello everyone!