How to Develop Audience-centered Health Communication Materials

1. First, through market research, questionnaire survey, in-depth interview, etc. To understand the demographic characteristics, health needs, health literacy and information acquisition channels of the audience.

2. Secondly, according to the audience's needs and health problems, determine the communication objectives, such as improving the audience's health awareness, changing the audience's health behavior, and promoting healthy products or services.

3. Finally, according to the audience's health needs and communication goals, design attractive content, such as easy-to-understand language, vivid and interesting images, practical health suggestions and so on.