1, Product Thinking Model: Method and Practice, Cui (Mu Ning)
This book uses executable thinking models, such as KT decision-making method, six thinking caps and TTP model, to solve the problems encountered in the process of product from 0 to 1 by disassembling the daily work scenes of product managers, including user experience, user growth, product development, data analysis, product design, etc. Through in-depth analysis of methodology and online successful cases, it helps everyone to arm themselves in thinking and be targeted in product execution. This is a book worth reading.
Read this book deeply, understand the thinking model in it, and use, verify, selectively digest and absorb these models repeatedly through your own work practice. I believe it will be of great help to improve your product ability and thinking level, and then gain the ability to "keep (thinking) unchanged and cope with (methods) ever-changing" and gain the initiative and success in the information tide.
2, "Build Your Multidimensional Competitiveness" Author: Xu Dawei
When you are young, standing at the crossroads of life and seeing so many road signs, you are even more confused, because you don't know which one will make you lose your foothold and which one will make you have a bright future. However, you know, once you go out, there is no possibility of starting again ... This book not only records the mental journey from the "white workplace" to the top 500 executives in the world, but also provides a practical report from methodology to practice, providing you with multi-dimensional guidance and helping you become a super individual in the workplace.
3. Literacy is more important than ability.
This book is different from other similar books, and there is no simple and boring preaching. It shares the personal feelings of hundreds of professionals and the successes and failures of countless people who have experienced it. It simplifies complicated workplace principles, makes simple things happy, makes everyone easily and happily master workplace rules, and lays a solid foundation for their brilliant life. Let every employee who works hard in the workplace learn valuable experience, so as to avoid detours in life. This book has been widely praised by many enterprise trainers for its understandable practical value: "grounding gas and practicality".
4. "Super copywriting methodology: Why is super copywriting worth tens of millions?" Author: Wei Jiadong
An excellent advertising work and a successful marketing communication are all based on excellent copywriting. Many copywriters have a single knowledge structure and lack of insight, which is a common problem in the industry.
Super Copywriting Methodology is very practical. Empower marketing practitioners from four aspects: "appeal, insight, influence and sales power", introduce the ideas and methods of specific marketing points in detail, and explore the writing secrets of super copywriting. If you are a copywriter, you will certainly help and guide daily actual combat. But if you just like creativity, writing, and the sense of gain from writing golden sentences, you might as well read it.
5. Authors of Energy Management: Jim Rolle and Tony Schwartz.
The book "Energy Management" puts forward the viewpoint of "managing energy, not time" and suggests that we should look at work and life from a holistic perspective. The focus is no longer on simple time management, but on other things that are beneficial to physical, psychological and spiritual health while working efficiently. In the busy workplace and personal life, people in the workplace usually feel overwhelmed and exhausted, especially in the internet plus era. The book Energy Management comprehensively tells how to manage energy and re-plan work and living habits. This book is a best seller in The New York Times and a necessary book for the training of the top 500 employees in the world.
Personal experience: I still recommend the book Energy Management. I feel I have learned a lot from it. In addition to constantly enriching yourself for career promotion, some high emotional intelligence workplace performance is also essential. Let the boss see your efforts and ability, and everyone can share the recommendation if they have good books ~