How can we do a good job in guiding public opinion? 1. Change ideas and establish the idea of scientifically responding to and guiding public opinion.
Establish the concept of attaching great importance, effective management, positive response and correct guidance. At present, the society is in a period of high incidence of emergencies, so leading cadres at all levels must enhance their sense of hardship, strengthen their awareness of prevention and pay close attention to online public opinion. In the face of major public opinion, actively respond, take the initiative to respond, quickly report the facts, use various media to clarify misunderstandings, strengthen positive guidance, meet the information needs of netizens, and effectively resolve the public opinion crisis.
Second, integrate resources and improve the ability to respond to and guide public opinion.
Straighten out the internet management system. Establish? Province (autonomous region), city and county? The third-level Internet management organization is in charge of Internet information content, guiding, coordinating and urging relevant departments, such as the competent department of Internet industry and the competent department of combating cyber crime, to strengthen the management of Internet information content and provide organizational guarantee for the orderly development of public opinion management. At the same time, we will strengthen the construction of three teams, namely, network news spokesman, network public opinion information officer and network commentator, to be responsible for the disposal and guidance of network public opinion, and form a new pattern of network public opinion management that combines the overall coordination of the competent department of Internet information content, the active response of the public opinion department, the active cooperation of mainstream media and online media, and the publicity and guidance management.
Third, address both the symptoms and root causes, and build a long-term mechanism for online public opinion response and public opinion guidance.
Establish and improve the network public opinion monitoring reporting mechanism. Establish and improve an all-weather, three-dimensional network public opinion monitoring system with a special person in charge, horizontally to the county (district) and vertically to all departments (units), strictly implement the 24-hour network public opinion monitoring duty system, realize cross-tracking and monitoring of network public opinion, and ensure that public opinion is found at the first time and the initiative in work is grasped. Establish a system of daily summary, weekly analysis and monthly summary, and report online public opinion in a timely manner by means of one thing, one report, emergency report and major online public opinion to provide reference for decision-making.
How to do a good job of public opinion guidance and establish and improve the network public opinion guidance mechanism;
The first is to establish a combination mechanism of dredging and blocking, focusing on dredging and frank communication.
If the rumors spread on the Internet are clarified in time, necessary blocking measures can be taken to curb the spread. Pay attention to various social hot issues? Dredge? Master the art of network communication, make good use of network language, quickly release authoritative information, build a mainstream public opinion guidance circle and guide netizens? what do you think? Answer at the same time? What shall we do? Constantly improve the guidance level.
The second is to crack down on online rumors according to law and promote the legalization process of public opinion guidance.
In accordance with relevant laws and regulations, intensify the investigation and punishment of illegal network communication and crack down on network rumors according to law. Those who use the Internet to spread rumors and slander, publish vulgar, obscene and pornographic information and other violations of law and discipline shall be investigated for legal responsibility according to law; Abuse of public rights, trampling on citizens' right of free expression, taking revenge and even arresting netizens should also be severely punished according to law. We will steadily promote the real-name management of the Internet, curb online anonymous behaviors such as violence, slander, and exposure of others' privacy, and promote the healthy development of online public opinion.
The third is to focus on network governance and build a network public opinion communication mechanism.
Build a network governance platform and take the initiative to attack? Push? Release authoritative announcements, government information, policy interpretation and other information, accept the advice of netizens, be responsible for answering questions and promoting the implementation of policies. Accept suggestions, complaints and professional ethics supervision from netizens through the leadership mailbox, Weibo and other channels, and regularly feed back the results of netizens' handling problems in newspapers and websites. Organize online interviews, hold forums for opinion leaders, listen carefully and adopt relevant suggestions and opinions, strengthen communication with netizens, and gradually establish and improve collection, classification, assignment, supervision and feedback? Network governance? Chain, forming a long-term public opinion communication mechanism to listen to public opinion online, gather people's wisdom and gather people's hearts.
The fourth is to innovate the way of public opinion guidance and strengthen the construction of public opinion guidance team.
Actively establish a long-term mechanism of communication and cooperation with domestic big V, and cultivate local online? Opinion leader? Through their insightful and representative speeches, we will strengthen the mainstream speech and give full play to the navigation role. The key to do a good job in guiding public opinion lies in talents. Facing the ever-changing public opinion information, it is urgent to build three public opinion guiding teams, namely forum administrators, network commentators and network public opinion guides, and firmly grasp the guiding right of online public opinion. Fifth, get through? Two public opinion fields? Promote the interaction between traditional media and new media. After the emergency, give full play to the advantages of various media and carry out public opinion counseling in a three-dimensional and multi-channel manner. Traditional media provide news clues with the help of online media, interview in time, publish authoritative, reliable and true news reports, and guide public opinion well; Online media use websites, Weibo, WeChat and other communication platforms to interact with netizens, covering a wider audience, strengthening the authority of mainstream public opinion, condensing public opinion, and fully forming a strong joint force of public opinion guidance.
Establish and improve the network public opinion response and disposal mechanism;
The first is to establish a linkage mechanism.
Strengthen the construction of long-term cooperation mechanism of vertical network public opinion in provinces (autonomous regions), cities and counties (districts), announce the three-level public opinion on-duty telephone number, and use Tencent communication and other software platforms to unblock information reporting channels to form a joint effort. At the same time, strengthen the horizontal cooperation and communication between departments, reach a * * * understanding, unify the external caliber, effectively respond to public opinion queries, and create a positive public opinion environment.
The second is to establish a rapid response mechanism.
Once the online public opinion is found, the Internet authorities will hold a meeting quickly, conduct centralized judgment, come up with disposal opinions, inform relevant departments of the relevant public opinion, and report it to the higher authorities as appropriate.
The third is to establish a positive coping mechanism.
Departments involved in public opinion should promptly intervene in the online public opinion survey according to the division of responsibilities and respond at the first time. The propaganda department and the mainstream media should cooperate with each other, release the response content in time, and guide the online public opinion positively.
The fourth is to establish a mechanism for investigation and punishment according to law.
For online information suspected of violating laws and regulations, law enforcement departments should quickly check people and deal with them according to law.
The fifth is to establish an accountability and supervision mechanism.
The responsible units and personnel who are slow to deal with emergencies of online public opinion or pay insufficient attention to the assigned work of online public opinion disposal, resulting in passive or serious consequences, will be held accountable in accordance with relevant regulations and urged to implement them.
The sixth is to establish a aftermath assessment mechanism.
Comprehensive evaluation of online public opinion, including the introduction of public opinion crisis, measures taken, summary of response work, reflection and suggestions. Summarize the experience and lessons of public opinion management in time to improve the scientific level of public opinion management.