1, public * * * basic course:
Public basic courses include ideological and political courses, safety and health courses, cultural basic courses and innovation and entrepreneurship courses. Among them, ideological and political courses include: introduction to Mao Zedong Thought and Socialism with Chinese characteristics's theoretical system, ideological and moral cultivation and legal basis, situation and policy, and safety and health courses include: college students' mental health, AIDS prevention and control knowledge, etc.
2, professional basic courses:
Professional basic courses are courses that lay the foundation for the study of this major, mainly including: management foundation, economics foundation, introduction to e-commerce, customer relationship management, accounting foundation, marketing principle and training, marketing psychological analysis and training, commodity foundation and network marketing.
3, professional core courses:
Professional core courses reflect the core skills needed for marketing work, and are courses based on ability training after learning some professional foundations, specifically: market research and analysis, business negotiation, commodity sales ability, marketing planning ability, public relations planning ability, advertising planning ability and channel management.
4. Elective courses:
The purpose of this kind of courses is to expand the knowledge and employment interest of professional students, mainly aiming at various industry marketing courses. It mainly includes international trade theory and practice, exhibition marketing, supermarket management, real estate marketing, medicine marketing, automobile marketing, insurance marketing and so on.