The beef of Heniu Society comes from its own pasture, and adopts the grass-free feeding mode, with superior feeding environment and healthy growth of cattle. Heniu Society strictly controls feed additives in the feeding process, and does not add any harmful ingredients such as hormones and antibiotics to ensure the health and safety of beef. Heniu Society also adopted advanced slaughtering technology to ensure that cattle were slaughtered in the shortest time and avoid the deterioration of meat quality.