With the improvement of people's living standards, more and more attention has been paid to birthday gifts, and HAPA chain gift shops came into being. HAPA Gift Chain Company specializes in designing corresponding gifts for children, students, couples and the elderly, and can also integrate birthday party planning, birthday blessing service, birthday flowers, birthday cakes and other services. HAPA chain gift service company will set up finance, personnel, market, market development, product design and other departments to implement store sales, and often cooperate with entertainment venues to hold promotional activities in order to launch the company's latest design.
Second, the industry analysis
More and more attention has been paid to birthday gifts, and gift monopoly came into being. At present, many brands of birthday gift shops have sprung up in Beijing, Tianjin and other places, and it is said that business is quite good. The person in charge of a brand birthday gift shop in Beijing revealed that the average profit rate of birthday products is at least over 50%, and some are as high as 100% or even over 200%. For example, the price of Health Daily is different in different years, with elaborate and unified packaging and exquisite accessories, as well as the introduction of world celebrities born on the same day of the month, and so on. Some can even sell for several hundred yuan. As long as the shops are attractive enough, they can make a profit.
Third, the product (service) introduction
Mainly for children, students, lovers and the elderly, the corresponding gifts are specially designed, and at the same time, services such as birthday party planning, birthday blessing service, birthday flowers, birthday cake and so on can be integrated.
Four. Personnel and organizational structure
The company will set up production, finance, personnel, marketing, planning, public relations, product design, activity service and other departments, whose responsibilities include product production planning and implementation, company financial management, store marketing and customer activities publicity and consultation, personnel deployment and performance audit, company future development planning and implementation, company public relations shaping, company new product development, customer birthday activities planning and implementation management, etc.
Verb (abbreviation of verb) market forecast
1. A birthday gift development and planning agency once investigated thousands of people in the birthday gift market. The highest number of gifts given by a person in a year is 267, and the lowest is 2, with an average of 3.9 times. Among the gifts, the most expensive 1288 yuan and the cheapest 1 1 yuan, with an average of 35.6 yuan.
2. According to the above data, calculate the birthday gift market: the national population is 65.438+0.3 billion, the number of gifts is 3.9 times a year, and the per capita gift amount is 35.6 yuan = the market capacity is 65.438+0.805 billion yuan. In addition, the main recipients are: business partners, lovers, children, parents, spouses, brothers and sisters, close colleagues and close friends.
3. It is found in the survey that there are three kinds of gift-giving phenomena worthy of attention: first, it is very common for some enterprises to celebrate their employees' birthdays as an important means to improve the cohesion of enterprises; Second, some business people use birthday gifts as family chips and play family cards in their business dealings; Third, in school, giving students birthdays has become a trend. These three phenomena have made the scope of birthday gifts go beyond the simple affection, friendship and love in the past, and the market has become broader. It is in this case that the birthday gift shop specially set up around the birthday theme came into being. At present, many brands of birthday gift shops have sprung up in Beijing, Tianjin and other places, such as Happy 365, In the Mood for Love, and Maggie's gift. It is said that business is good. The person in charge of a brand birthday gift shop in Beijing revealed that consumers who come to the birthday gift shop will not care too much about the price, and the prices of birthday products are not comparable. Investors can raise prices at will according to the local consumption level, so the average yield of birthday products is at least over 50%, and some are as high as 100% or even over 200%. For example, the price of daily life in different years is different, accompanied by elaborate unified packaging and exquisite accessories, as well as the introduction of world celebrities born on the same day of the month, and some can even sell for hundreds of yuan. Moreover, there is no difference between off-season and peak season, and people celebrate their birthdays every day. As long as the store is attractive enough, they can make a profit.
Six, marketing strategy
In schools, commercial office buildings and busy commercial streets, it is best to open stores near flower shops, cake shops, gift shops, underground shopping malls and large supermarkets and implement storefront marketing. After the company has a certain scale, it will carry out promotional activities in underground shopping malls, large shopping malls, supermarkets or some entertainment places with the theme of embodying product characteristics.
Seven, start-up capital budget (unit)
The initial investment is about 40 thousand yuan, which is mainly used for store rent, decoration and the first batch of goods (single store, familiar with the market and exploring risks)
Medium-term company construction: storefront 40,000 N+ machinery and equipment 50,000+workshop 200,000+product design 50,000, totaling about 40.5 million.
Eight. Risk countermeasures
In order to avoid being unfamiliar with the industry, first open a small storefront and ask for directions. The small storefront is at least about 5 to 10 square meters, which is just enough for three or four customers.
In order to avoid the substitutability of products, we should vigorously study new products and increase the production of characteristic products.
Agricultural resources entrepreneurship project plan 2 I. Project prospect:
Recently, most of the beef in our province comes from Guangxi and Shandong provinces, and the supply of beef cattle in our province is at a low level. In recent years, with the improvement of mechanization level in Guangdong, the role of cattle in farming has become less and less, and many farmers no longer raise cattle; Farmers in many places go out to work one after another, leaving women, children and young people at home. Beef cattle breeding has a large amount of labor, large one-time investment, labor-consuming and time-consuming feeding, and inconvenient feeding; In some rural areas, public security is not good, and farmers are afraid to raise cattle for fear of being lost or stolen. In the past, one family raised cattle, which was not conducive to environmental sanitation. With the improvement of living standards, many farmers are reluctant to raise cattle for the sake of clean environment.
In 2007, the price of beef cattle reached a new high. The price of live cattle in the market is as high as 28 ~ 32 yuan/kg, fattening cattle 34 ~ 36 yuan/kg and beef 42 ~ 46 yuan/kg. A cow fattened for 3 ~ 5 months, and its net profit reached 1000 ~ 1700 yuan. Farmers can earn 1500 ~ 1800 yuan if they raise a cow and produce a calf a year.
Second, the market analysis:
At present, the supply of beef cattle in the province mainly comes from Conghua, eastern Guangdong and western Guangdong. The supply of beef cattle accounts for only a small part. The supply of beef outside the province is mainly due to the long-distance transportation of live cattle, which has certain technical difficulties. The fresh-keeping cost of long-distance transportation of beef is also high. Therefore, the cost of beef cattle breeding in the province is the lowest.
Third, risk analysis:
The risks of beef cattle breeding are mainly in three aspects:
1, price risk: changes in meat prices. In the current situation of rising prices and improving living standards, the price fluctuation of beef is low, so the price risk is also low.
2. Disease risk: At present, the main epidemic prevention targets are foot-and-mouth disease, tuberculosis, brucellosis and bovine lung disease. Adding traditional Chinese medicine to cattle feed can effectively prevent and treat cattle, and it is one of the cultured animals with less disease attacks.
3. Natural disaster risk: the risk factors such as flood and temperature are not high.
Four. Place of business:
At present, Heyuan is the first choice for beef cattle breeding in Guangdong Province. Heyuan is 80 kilometers away from Huizhou and only over 2 hours away from Shenzhen, and so is Guangzhou. Heyuan has abundant rain, suitable climate and flat terrain. At present, there are policies to take care of the local bid for various agricultural planting and breeding. Moreover, Heyuan has sufficient land information and feed resources.
Breeding method of verb (abbreviation of verb);
The more popular imported beef cattle in domestic bull market are Charolais, Angus, Limousin, Hereford, Piermont and so on. These imported varieties have the advantages of high lean meat rate and fast growth rate, and are suitable for large-scale and industrial farming; Qinchuan cattle are docile, tall and well developed, and have the advantages of stable genetic performance and strong adaptability. Its daily gain rate, slaughter rate and other physiological indexes are the highest in China yellow cattle, which is suitable for small-scale breeding. Simmental cattle has strong adaptability, rough feeding tolerance, easy feeding, good milk and meat production performance, high feed reward and stable genetic performance, and is the first variety in cattle industry.
Three-dimensional culture is the best way to cultivate: planting a new type of Pennisetum = = > Simmental cattle (cow dung) = = > fish, Monopterus albus and earthworm = = > duck; my God
Pennisetum neoformans is the fastest growing forage with high nutritional value at present, which has good adaptability to cattle, high yield and high energy conversion rate. An acre of Pennisetum can raise 5-7 beef cattle. Cow dung can be directly sunk into the pond to feed fish and eel, and dried to raise earthworms; Earthworms can raise fish and ducks. It can not only reduce pollution, protect the environment, but also increase income.
Cost analysis of intransitive verbs;
leave out
Seven, profit analysis:
leave out
Agricultural Entrepreneurship Project Plan 3 I. Project Background
After China's entry into WTO, domestic agricultural products will be greatly impacted. In the past, agricultural products, agricultural and livestock products will not be able to compete with foreign agricultural products because of abuse of antibiotics and hormones and serious drug residues. However, the extensive use of chemical fertilizers, chemical pesticides and antibiotics in China has brought negative effects such as the decline of land fertility and the intensification of environmental pollution, which has great potential crisis for people's food safety. This forces us to reconsider the direction and mode of agricultural development.
Now, people have realized that ecological agriculture is the hope of agricultural development in China. Therefore, developing microecological preparation products, producing green organic food and establishing ecological base have broad market prospects. As Professor Wei, an academician of China Academy of Sciences, pointed out, "The era of macroantibiotics will surely be a more brilliant microecological era".
China is a big agricultural country. At present, under the background of national adjustment of rural industrial structure, the production of pollution-free green food is an important direction of agricultural industrial structure adjustment, and domestic planting and breeding enterprises need the support of microbial technology to produce green food. Therefore, developing ecological agriculture is the only way for China agriculture to participate in international competition. Therefore, the investment and application of micro-ecological technology has broad market prospects and unlimited future.
Second, product analysis:
Microbial agents have attracted more and more attention because of their remarkable effects in animal feeding, crop yield increase and environmental improvement. Many local governments are also vigorously promoting this high-tech biotechnology. In recent years, biological pesticides, biological fertilizers and biological feed additives have developed rapidly, such as high fertility, ecological treasure, EM bacteria, ITO bacteria, probiotics, enzyme bacteria and yield-increasing bacteria. Moreover, more and more large-scale manufacturers of various microbial preparations are putting into production. So the market has a certain maturity.
Third, the technical development background:
At present, the experimental results of various microecological agents are also very good, but their production and application are not extensive, and they have not become the most basic and universal agricultural production means. Why can't this kind of high technology be promoted well? Why is it that the biological bacteria preparation with good effect when it leaves the factory has poor effect when it reaches the users? This should start with the characteristics of ecological bacteria themselves;
First of all, biological bacteria are living bacteria, which act on animals and plants through active biological factors such as these living bacteria and their metabolites. Because the preservation of biological bacteria is affected by temperature, time, light and other factors, many bacteria have died when they reach users through transportation, storage and other circulation links, which directly affects the use effect. Secondly, the industrial production of microbial agents is too expensive, and the current market price is 20-40 yuan/kg. Therefore, increasing production without increasing production is also an important reason why microbial preparations are difficult to popularize.
In view of the above problems, if we can develop a technology that allows users to directly produce microbial agents, give users the initiative to produce biological agents, let users produce them at any time according to the actual needs of production, and let biological agents be used when they have biological activity, we will not only achieve the best use effect, but also greatly reduce the use cost.
Fourth, the technical composition:
Microbial strains+core culture medium+microbial reactor, the whole set of technology is about 30 thousand yuan.
Verb (abbreviation of verb) application direction
The birth of this technology has played an important role in the popularization of ecological bacteria technology. Can be used in agriculture, animal husbandry, environmental protection, resource recycling and other industries. Specific-purpose industries include:
Planting: food crops, cash crops, vegetables and fruits crops, fruit trees and flowers, landscaping, etc.
Aquaculture: aquaculture enterprises such as poultry farms, pig farms and fishing grounds;
Environmental protection department: garbage treatment plant, sewage treatment plant,
Sixth, the target market
1) large farms;
2) Animal husbandry and veterinary station;
3) Rural villages, specialized households and ecological demonstration areas;
4) Agricultural technology extension station;
5) individual investors.
Seven. Market forecast:
At present, there are hundreds of thousands of breeding enterprises, tens of thousands of planting enterprises, more than 10,000 feed enterprises and more than 1,000 administrative counties in China. In addition, there is environmental protection in the city, such as the treatment of domestic garbage and public toilets. The market demand for development is huge. According to the market share of 15%, the company will produce and sell 30,000 incubators with a market profit of 3 billion yuan. (This figure is a rough calculation)
Eight, the market operation:
Due to the lack of funds, according to the current actual situation, one is to find partners to continue to improve the series of technical products; Secondly, we should find some key users and start to try out the company's products for free. After the results are effective, we will calculate the cost account with our customers (it only takes three months for 10 thousand pig farms to introduce supporting technology). Let the funds return as soon as possible. The third is to develop agents.
Nine, strive to form a perfect sales system within three years.
Problems existing in this project:
1, funding problem,
2. How to increase market share? Because it is a new product, users must try it out, and the cycle is long.
3. How to form a selling point as soon as possible?
Agricultural entrepreneurship project plan 4 "Food is the most important thing for the people", and diet is the instinctive demand of human beings and the embodiment of human civilization. In China in the 2 1 century, the living standard has been continuously improved, and the concept of green consumption has been constantly changed, which has created more rare opportunities for the rapid development of fruit tree planting, and has taken the lead in introducing clean, hygienic, green and environmentally friendly pollution-free fruits, which has complied with the consumption trend, not only occupied the market gap, met the market demand, but also obtained huge economic benefits.
I. Basic information
Xinye County Nursery Forest Farm is located 300 meters east of Baihe Bridge in Xinye County, with fertile soil and mild climate, which affects the growth of peach trees.
Second, the product principles and objectives
Peach is a fruit tree variety, which is mainly eaten fresh. Early harvesters generally choose extremely early-maturing, early-maturing and medium-maturing varieties, while late harvesters should choose late-maturing varieties or varieties that are easy to bear fruit many times. At the same time, we should choose varieties that are compact and dwarf, easy to form flower buds, high fruit setting rate, easy to yield, strong adaptability, short natural dormancy period (low temperature demand) and easy to break dormancy manually in the same facility. Implement three-dimensional planting and interplant cash crops such as peanuts and watermelons under trees.
Three. Development projects and funds
It is planned to plant 20 mu of high-quality peach trees with 45-50 trees per mu, each tree species 150 yuan, about 26,000 yuan.
Peach trees do not bear fruit in the first three years, and the maintenance cost is about 500 yuan/mu, 10000 yuan. 1 transport vehicle, 30,000 yuan.
Tractors and accessories for farming are 35,000 yuan.
2. Deep water wells and irrigation machinery 2 1000 yuan.
Pruning, spraying and farming equipment, 1 ten thousand yuan.
The working capital is 4000 yuan.
* * * 136000 yuan.
Fourth, the project benefits
Promote the application of biological pesticides, control the dosage of chemical pesticides as much as possible, prohibit the use of pesticides banned by countries such as bhc, and produce high-quality pollution-free fruits.
Because the products produced in woodland are pollution-free fruits, combined with people's attention to the quality of life now, fresh peaches will definitely occupy the surrounding markets and sell smoothly.
A single peach tree produces 50 kilograms of fruit, and the output value per mu is 20,000 yuan according to 8 yuan/kg. The total output value of 20 mu of peach trees is 400,000 yuan.
The estimated income from interplanting peanuts and watermelons is 20,000 yuan.
Excluding land, maintenance and other expenses, it is planned to recover the investment within two years after the result.
Verb (short for verb) manages the plan.
1, personnel composition of forest farm
Director: One person, Chao, aged 58, graduated from high school. In 2004, he began to engage in farming and achieved good economic benefits. He is modest and has strong management ability. He is very familiar with his industry and has a certain personality charm.
Other personnel: 2 technical managers and 5 employees.
Main rules and regulations of our factory: formulate rules and regulations on production, finance, sales and safety. Director: Responsible for managing overall affairs.
Employees: all employees obey the organizational arrangements and do everything within their own responsibilities and assigned by the factory director.
Pay according to work, performance and bonus are linked, and the expenses in this respect are reimbursed, and the salary is paid at the end of the year, and the interest is paid at the end of the year.
2. Cultivation techniques of fruit trees
(1) Planting system: one planting system for many years, that is, planting once to build a garden can be cultivated in facilities for many years. Strong seedling garden (2-year-old strong seedling garden is advocated), which is convenient to update.
(2) Planting: In peach tree planting, in addition to garden planning and design, soil improvement, fixed-point trenching (hole digging), fertilization and backfilling, and watering, shallow planting or ridging (height 40-50 cm, width 50-80 cm) should be carried out, and fruit trees should be planted on the ridge; After breeding, flower promotion and shaping, it can be planted.
(3) Bacon strengthens trees and improves nutrient storage.
① Increase the application of organic fertilizer;
(2) Raise the soil temperature to make the underground and aboveground growth and development coordinated;
③ According to the tree body, variety characteristics and planting density, adopt a reasonable tree shape; More topdressing is needed outside the roots, and topdressing is required every 10 ~ 15 days 1 time after fruit setting.
(4) Artificial pollination or bee release at flowering stage to improve fruit setting rate.
(5) Reasonable fertilizer and water supply: Compared with open field cultivation, the application amount of organic fertilizer should be increased, generally used as base fertilizer at the beginning of September, and the application amount of inorganic fertilizer should be appropriately reduced to reduce watering times and frequencies.
(6) timely control of pests and diseases: creating an environment unsuitable for the survival of germs is to prevent diseases.
The fundamental measures of harm. After the young fruit falls off, the residual flowers should be removed in time; Improve ventilation and light transmission conditions and ventilate in time. Attention should be paid to the prevention and treatment of bacterial perforation of peach trees, and 500 ~ 800 times of 65% mancozeb or 800 times of 50% carbendazim wettable powder should be sprayed when it occurs; Pests are mainly aphids, which can be controlled by spraying pyrethroid insecticides. Attention should be paid to the rotation application of various drugs, and scientific drug concentration and dosage should be adopted to prevent the emergence of drug resistance of pests and diseases. Promote the application of biological pesticides, control the dosage of chemical pesticides as much as possible, prohibit the use of pesticides banned by countries such as bhc, and produce high-quality pollution-free fruits.
Project risk of intransitive verbs
Because there are two peach gardens around, the varieties are similar, and a certain sales market has been formed. Because the fruit trees in our forest farm adopt new tree species, the products are pollution-free fruits, with strong technical force and great advantages, the sales will open soon, and the project risk is not great.
With the sustained and healthy development of the national economy, China has entered the stage of rapid urbanization, with a huge number of urban residents and a rising consumption level of urban residents, which puts forward higher standards for China's agriculture. This high-efficiency eco-agriculture and farmhouse music project attempts to explore a new way of agricultural and rural development in China through the combination of eco-efficient agriculture, rural tourism and cultural industries.
I. Introduction of the Project
Based on ecological agriculture, the project rationally distributes aquatic products, forest land and cash crops. Guided by folk culture, strengthen the cultural and educational function of the project; Focus on leisure facilities and farmhouse music to attract urban residents to experience consumption in the project. Build a large-scale modern agricultural tourism manor integrating agricultural production and rural tourism culture, and become a short-distance leisure tourism destination for urban residents rooted in and radiating from the peninsula.
Second, market research and analysis
The industries involved in this project include efficient ecological agriculture, farmhouse music, realistic version of "Happy Farm" and outdoor sports.
Nowadays, efficient ecological agriculture has formed a climate, especially in large supermarkets in cities, where organic vegetables and green meat, eggs and milk are welcomed by the public. With the improvement of citizens' consumption level and the emphasis on food safety, the prospect of efficient ecological agriculture will be broader.
As a destination for citizens' holiday short-distance travel, farmhouse music has been very popular this year. However, this market is still chaotic at present, and operators are upgrading rapidly. It is difficult to see operators with large scale, good service and long duration. This market has also left a lot of room for latecomers like this project.
The realistic version of Happy Farm is a new thing that has appeared in recent years. There are mainly two modes of operation: "self-care" and "trusteeship". It has developed well in XX District, a large and medium-sized city in the north, and achieved initial results in XX District. The realistic version of "Happy Farm" was originally a leisure way for urban residents to relax and experience life. With the increase of inflation expectations, there are factors to reduce the cost of living, and its development should be in the ascendant!
Outdoor sports here mainly focus on quality development training, which is a very popular training method for major government agencies, enterprises and institutions, senior secondary schools and outdoor clubs.
There have been successful cases in the industries involved in this project, and we are latecomers; However, there are few projects integrating these industries, and we have become the first batch to enter this segmented cross-market with broad market prospects.
Three. Production and operation plan
We visited a piece of land to be sold in Xigong Village, Xinxing Town, which was contracted by three members of farmers' collective economic organizations for 20 years. These three contractors have great enthusiasm and interest in the development and utilization of land. There are several ponds of different sizes and two canals leading from the reservoir. A considerable number of poplars are planted on the land, most of which are under five years old, and there are many wild loaches in the pond. However, the traffic here is a little inconvenient, only the sidewalk is connected with the outside world, which is not suitable for big cars and cars.
Take this place as an example, our business plan can be simply summarized into two stages. The first stage is infrastructure construction. The main content of this construction is road reconstruction, so that the proposed land for the project has a smoother connection with the outside world. Using local natural conditions, mainly develop aquaculture. Scientifically lay out the pattern of aquaculture, mainly develop turtle and loach breeding, and at the same time carry out fishing business to attract fishing enthusiasts to come fishing, and initially develop farmhouse music with special catering as the focus. The main purpose of this stage is to accumulate capital for the second stage of large-scale infrastructure construction, and the second is to explore business experience. In the second stage, after accumulating enough funds, large-scale infrastructure construction will be carried out, mainly the construction of roads, restaurants and accommodation facilities. The reason why the farmhouse music project can't be large-scale now is that the infrastructure can't meet the requirements of the citizens. Therefore, at this stage, infrastructure construction should not only have high standards and strict requirements, but also adapt to local conditions. Considering that the main customers of this project are urban white-collar workers and middle class, the construction and operation of catering and accommodation facilities should refer to express hotels. At the same time, we will increase outdoor sports, such as quality development training facilities and real-life CS facilities. Increasing investment in eco-efficient agriculture, building fine vegetable bases and raising chickens and pigs ecologically can not only achieve self-sufficiency in food raw materials, but also support the external sales of products. Of course, some land is reserved for the real version of "Happy Farm". The long-term planning of this project can even introduce biogas technology, and all parts of the farm are interrelated and support each other to form a closed cycle, harmonious and orderly unified whole.
Fourth, the marketing plan
According to the operation plan of the project, our marketing plan is also divided into two steps. First of all, initially build a brand, strictly control the quality of products, breed products in strict accordance with national standards, strive to introduce products into large supermarkets in XX and even the whole of XX, establish good cooperative relations with canteens and large catering enterprises in enterprises and institutions, develop product sales, and make products gain a good reputation. Then, with the second phase of operation, the product quality, catering and accommodation services are strictly controlled. At the same time, vigorously carry out brand building and operation, and use print and online media to create a powerful new agricultural brand. More importantly, it has injected profound cultural connotation into our brand. XX is the origin of XX culture and Dawenkou culture, which is rich in dinosaur fossil resources and provides good materials for brand building.
Verb (short for verb) management team
According to the project operation and marketing plan, we generally need the following talents:
(a) agricultural professional and technical personnel, including professional and technical personnel in cash crop cultivation and livestock breeding.
(2) The major of cultural tourism such as hotel catering operation mainly supports the operation of hotel accommodation and outdoor sports.
(3) Marketing talents. It is a market economy society at present. Only when there is a market can enterprises develop, and marketing talents are essential.
Intransitive verb financial plan
In the first phase of the project, 200,000 yuan was invested to purchase relevant supporting facilities and seek relevant technical support. The experimental operation period is two years, and the annual output value will be 200,000 by 20xx.
In the second stage, the total investment is 6.5438+0 million yuan, infrastructure construction is carried out, brand marketing is vigorously carried out, and a modern large manor integrating agricultural production and tourism is built.
Seven. Main risks faced
The first step, as a pioneer across market segments, less experience is the biggest risk. Then, the relationship with the original contractor of the project land is also facing greater risks because of the sensitive rural issues such as land contracting. Finally, this project has a certain disadvantage in geographical position, because it is far from XX city, and a large part of urban tourists are intercepted by cities near districts and counties, so it is difficult to open up the market. Therefore, the characteristics of the project have become a crucial issue.