Lohas are a group of people who attach importance to health, care about environmental protection, and take health, environmental protection, fashion, organic, natural and green as their themes when consuming. A quarter of people in Europe and America are Lohas, and in the United States alone, there are 40% adults, about 80 million Lohas. There are 30 million accurate and 654.38 billion quasi-Lohas in China, and Lohas emphasizes a "healthy and sustainable lifestyle". Lohas is an environmental protection concept, a cultural connotation and a product of the times. It is a natural, healthy and exquisite attitude towards life close to the origin of life.
Basic Introduction Chinese Name: LOHAS English Name: LOHAS Meaning: Living in a Healthy Form Proposed Time: 1998 Name Origin, Concept Introduction, Guidelines, Ten Declarations, Ten Propositions, Typical Labels, Organic Food, Sustainable Economy, Active Health, Personal Growth, Ecotourism, Market Rise, Active Creation, Carrying Weapons, Environmental Protection Concept, Name Origin/ American sociologist Paul D. Ryan led his colleagues to work hard for fifteen years. Through questionnaire survey and statistical research, the author wrote "Cultural Creator: How 50 Million People Change the World" in 1998. In the book, he put forward the concept of Lohas. The new word "Lohas" is composed of the first letter of Chinese and English words of healthy and sustainable lifestyle, which is literally translated as LOHAS. "Healthy and sustainable lifestyle", to put it more vividly, Lohas means that when consuming, it will take into account the health of itself and family members and the sense of responsibility for the ecological environment. As a new way of life, Lohas not only loves the earth, but also loves the health of himself and his family. It is a way of life that both sides love, which transcends the limitations of region, race and age and permeates the life ideals of the people on earth. This is Lohas. The appearance of the concept of Lohas virtually defined the attitude tendency of enjoying modern scientific and technological life and being responsible for the natural environment. Although the concepts of environmental protection life, green life and slow life have always appeared, so far people's concern for the environment and healthy life forms are mostly based on the sense of crisis of "danger and harm", emphasizing "what not to do and what not to eat". In contrast, the attitude of Lohas is optimistic and tolerant. Lohas emphasizes a healthy and happy life. Think that caring about the environment and ecology is equal to caring about yourself. Concept introduction Lohas is also called Lohas, Lohas, and people who pursue Lohas lifestyle are also called Lohas, and Lohas advocates happiness. LOHAS is a new lifestyle group from the west, transliterated from LOHAS, which is the abbreviation of healthy and sustainable English lifestyle, meaning to live a healthy and self-sufficient life and emphasizing "healthy and sustainable lifestyle". "Health, happiness, environmental protection and sustainability" is the core concept of Lohas. They care about the sick earth and worry about getting sick. They eat healthy food and organic vegetables, wear natural cotton and linen clothes, use second-hand household items, ride bicycles or walk, practice yoga and listen to spiritual songs, and pay attention to personal growth. Lohas is a sustainable lifestyle that loves health and protects the earth. Lohas are optimistic and tolerant. They support environmental protection and do good deeds through consumption and life, and feel good about themselves. They are physically and mentally healthy, and everyone is becoming more and more beautiful and energetic. This process is: Dogood, Feelgood, Lookgood (doing good, being in a good mood and full of energy). As Lohas concept conforms to the general trend of social development, Lohas lifestyle has long been popular in developed countries in Europe and America, but it has just begun to become popular in China. At the end of June 5438+ 10, 2008, the 2008 China Youth Lohas Fashion Culture Forum, co-sponsored by the Central Committee of the Communist Youth League, all-china youth federation, Ningbo Municipal Committee and Municipal Committee, was held in Ningbo, and the 2008 Youth Lohas Concept was released for the first time, which clearly put forward the 12 concepts of China Youth Lohas: self-improvement, sunny life and sunny life. The literal translation of "Lohas" is "a healthy and sustainable lifestyle". A quarter of the people in the United States are Lohas, and about a third in Europe. "Although the concept of Lohas was introduced to China for a short time, it has been accepted by many people and has become a trend of life." In a word, Lohas is an environmental protection concept, a cultural connotation and a product of the times. It is a natural, healthy and harmonious attitude towards life close to the origin of life. From daily life to high-tech digital products ... Lohas gradually penetrated into all aspects of our thoughts and lives. Follow the guideline 1. Adhere to natural gentle light exercise. 2. Don't smoke, and try not to smoke secondhand smoke. 3. Please turn off the power supply when you are not using electrical appliances to save energy. Lohas 4. Try to choose organic food and healthy vegetable food (vegetarian food) and avoid high salt, oil and sugar. 5. Reduce the generation of garbage and implement classified recycling of garbage. 6. Get close to nature and choose "organic" travel. 7. Pay attention to yourself, study for life, care for others and share happiness. 8. Actively participate in public welfare activities, such as community volunteers and teaching. 9. Support social charity, donate old things and donations. 10. Save water, turn down the flow of toilets and faucets, and use one water for multiple purposes. 1 1. Recommend environmental protection products to family and friends. 12. Reduce the use of disposable chopsticks and paper and cherish forest resources. 13. Reduce the use of mobile phones. 14. Wear clothes made of natural cotton, linen and silk. ..... ten declarations 1. I will pay attention to what to eat and how to eat. I won't eat foods high in salt, oil and sugar, but eat more vegetables (vegetarian). Lohas II. I will exercise regularly, have a moderate rest, eat a balanced diet, and don't leave the responsibility for health to the doctor. I will pay attention to self-growth, lifelong learning, spiritual cultivation and caring for others. I will try to take public transportation to reduce exhaust pollution. I don't smoke, refuse to smoke secondhand smoke, and support the policy of smoke-free environment. 6. I will reduce the generation of garbage, and at the same time implement garbage sorting and recycling. 7. I will try to use environmentally friendly chemical products, such as using environmentally friendly cleaning agents. 8. I support organic (non-toxic) agricultural products and give priority to them as much as possible. 9. I will recommend environmentally friendly products to my family and friends, such as environmentally friendly cars. 10. I will bring environmental chopsticks, contribute myself and cut down one less tree. Lohas the following views on life; 1, pursue a natural and simple attitude towards life, attach importance to pursuing internal growth and promotion, and pay special attention to spiritual promotion and education. 2. I don't agree with the consumption culture of mass production of junk goods based on excessive blind pursuit, blind expansion of competition. I don't like modern culture that is too extravagant and utilitarian. 3. Promote environmentally friendly and healthy products or services that help prevent climate change, do not damage the environment and care for nature. 4. Encourage positive, optimistic and positive thinking, hoping to create a "better" rather than "updated" life. The Ten Values advocate the unity of righteousness and benefit, the unity of man and nature, the balanced development of body and mind, establish an outlook on life, abandon the thoughts and concepts of "unhappy life" that violate morality, health, environmental protection and sustainability, and establish a Scientific Outlook on Development where man and nature, man and society, tradition and modernity, and domestic and international live in harmony. Positioning is neither blindly worshipping foreign things nor deliberately restoring ancient ways, walking between classics and fashion, and between East and West. Style reduces one's desire, slows down the pace of life, calms one's breathing, reduces impetuous actions, and gradually realizes the value and interest of slow life, simple life, quiet life and leisurely life. Diet agrees with the dietary concept of "keeping vegetables and tofu safe", advocates vegetarian and organic food, and supports organic agriculture and organic farms; I like my own food and eating at home, and eat less industrial processed food; Advocate slow meals, cherish the taste and fun of dining, and give priority to slow restaurants and vegetarian restaurants when eating out; Plant vegetables and fruits on balconies and in front of and behind houses, and support or participate in the development of organic farms. Dress up, cleanliness is the most important thing; Give priority to clothing with natural fabrics such as pure cotton and general anesthesia; Give priority to clothing made of organic materials; Cherish and use old clothes. Give priority to energy-saving and emission-reducing environmentally-friendly buildings or green buildings, adopt simple, environmentally-friendly and safe design schemes and decoration materials, and give priority to home textile products with natural and organic fabrics; Reduce activities that have negative effects on people's body and mind, such as gambling, smoking and drinking, and increase activities that are beneficial to people's body and mind, such as feeding pets, planting flowers and grass, playing chess and calligraphy, walking and fitness, martial arts and DIY. Set up a study room, increase the family library, cultivate the study habits of family members, and build your family into a knowledgeable and polite scholarly family. The young people in the deep house are much younger, so Lohas are obsessed with the Internet, and the dazzling array of home trinkets also provides them with great convenience. Lohas brought the Lohas spirit home, that is, Lohas [1]. Walk more in traffic and take less cars; Take more buses and drive less; Buy a car to buy an environmentally friendly car; Give priority to rickshaws, animal-drawn carts, bicycles, electric cars and ships. Shopping Lohas a great power to change the world-purchasing power. As long as it is conducive to health and environmental protection, they are willing to buy Lohas products without brands, even if they are more expensive. Otherwise, as long as it is harmful to health and ecological environment, even cheap and good brand-name products will refuse to buy. Industrial Lohas education is the forerunner of all Lohas industries, organic agriculture is the foundation of all Lohas industries, and Lohas industries are the core of cultural and creative industries in China. Absorbing the advanced experience of international organic agriculture, inheriting the advantages of traditional Chinese agriculture and building a new socialist countryside into a Lohas village in China are effective ways to reform the rural economy in China, expand the market of urban organic products, completely change the food safety crisis in China and stimulate huge domestic demand. Participate in and promote five Lohas industries-sustainable industries represented by new energy and energy-saving and emission-reduction products, and healthy living industries represented by natural organic products; Eco-life industry represented by eco-friendly home office supplies, eco-friendly home appliances and eco-friendly tourism; New medical industry represented by traditional Chinese medicine; Personal development industry that meets personal and spiritual needs through education and training, yoga and spiritual products. Take four small pieces of lohas when you go out-handkerchiefs, lunch boxes, environmental chopsticks, cloth bags, napkins, fast food boxes, disposable chopsticks and plastic bags are rarely used. The typical label of organic food is organic products with healthy lifestyle, that is, organic food. It refers to the adoption of organic farming and processing methods. Organic food refers to the production and processing in this way; Products meet international or national organic food requirements and standards; All agricultural and sideline products and their processed products certified by national certification bodies, including grain, vegetables, fruits, spices, etc. In the past, the general view of sustainable economy was that environmental protection would inevitably increase costs and reduce the competitiveness of products. However, now the eco-car has become the most fashionable trend, so the sales volume has also become very good. Hollywood star Brad Pitt stopped driving his old limousine and used a hybrid car instead. Active health means that individuals are willing to take responsibility for their own health, not just let doctors make decisions. Personal growth Personal growth is a shining topic in 2 1 century. Mental health courses have attracted the attention of some successful entrepreneurs and white-collar workers. Eco-tourism Modern people are too busy and tired to escape to a peach blossom garden, which is the reason for the rise of eco-tourism. This is a new tourism choice, which is helpful for environmental protection and maintaining regional culture, and for the local development of long-term tourism forms. Therefore, a trip will not only bring a rich travel experience to Lohas, but also do some good things for the local people as citizens of the earth. "Lohas DNA test" uses phosphorus-free washing powder and fluorine-free freezer, and uses air conditioners and supermarket plastic bags as little as possible, which is very environmentally conscious. Lohas care about themselves, study for life, care about others and are willing to share their values with others. Do not smoke, and try not to smoke secondhand smoke. Adhere to natural gentle light exercise. Support social charity, donate old things and donations. I have a special liking for acupuncture, * * and other "alternative medical treatment". Regular exercise, moderate rest, balanced diet, don't leave the responsibility of health to the doctor. Positive and optimistic attitude, strong sense of satisfaction and happiness. The ventilation and lighting requirements of the house are very high, and I hope to have a large balcony. It is easy to be attracted by the concepts of "green, health, environmental protection and energy saving" in residential technology. Market Rise With the rise of Lohas, Lohas market came into being. Including sustainable economy (renewable energy), healthy lifestyle (organic food, healthy food, etc. ), alternative therapy, personal growth (such as yoga, fitness, spiritual growth, etc. ) and ecological life (second-hand goods, environmentally friendly furniture, eco-tourism, etc. ). One out of every four people in America is Lohas, and about one-third in Europe. Sociologists predict that half of American consumers will be Lohas in 10. Lohas, as a life concept, has become very popular in America. The 10th Lohas Forum, held in 2006, is no longer a seminar for scholars to study how to coordinate the future living material and human spiritual needs, but more similar to the promotion of the concept of green and sustainable material consumption. From Toyota to Ford, every year, manufacturers try hybrid cars and hydrogen-fueled cars, and organic food manufacturers spare no effort to move closer to the Lohas concept. Even travel agencies often organize green nature tours to cope with the increase of Lohas users. According to Businessweek, if all industries linked with Lohas concept are counted together, a super-consumption concept market of nearly $450 billion will appear in the United States overnight. In order to grasp the Lohas market, Lohas Forum is held every year. In 2005, this was the ninth conference held in California. Many big companies have also begun to pay attention to the forum. For example, Intel and Dell computers provide computers and free wireless internet access during meetings; The forum also showed the world's first hybrid electric vehicle newly launched by Ford Motor Company to reduce air pollution; The chair where the host sits is also made of organic materials. For this group of "Lohas" media came into being. It is estimated that at least 40 magazines in the United States are aimed at this market. There are also about 10 magazines in Japan aiming at this market. Different from other markets, many investors in Lehao market become Lehao people because of their own practice and also invest in Lehao market. Washington post reported that the latest choice of "established" technology tycoons who were active in the field of science and technology and became billionaires 20 or 30 years ago was to invest in Lohas. Because of my age, I began to care about the health of myself and my family, and also invested by the way. For example, Keith, the founder of AOL, invested $20 million to make yoga and Pilates videos. Keith told reporters, "I believe we are approaching a turning point, and more and more people will seek a healthier and more balanced lifestyle." Actively create how to become a Lohas costume 1. Reduce the number of dry cleaning. 2. Close-fitting clothes, such as underwear, towels for washing your face every day, try to buy organic materials. 3. Send the unnecessary clothes to the recycling agency. Try to wear clothes made of natural fabrics such as cotton, hemp and silk. Food 1. Buying seasonal fruits and vegetables can avoid excessive pesticides and fertilizers, buy local food, and reduce transportation fuel and redundant packaging. 2. Try to choose a plant-based diet. 3. When eating out, bring your own chopsticks, cups and lunch boxes. Live in 1. Change to a house with small area and good ventilation and lighting. Long Kuan, Lohas Queen II. Use natural or biodegradable cleaners. 3. Put the bucket in the sink and recycle the waste water for household cleaning. 4. Try to open the windows and reduce the use of air conditioners. Ok, 1. Try to take public transportation, and you can also increase your exercise. Walking is a good exercise, which is environmentally friendly and cost-free. 3. Maintain the car regularly to achieve the best performance of the car without wasting engine oil. 4. If you want to buy a car, consider an eco-car. Carry a weapon. You must be eager for Lohas to sweep the world. How to approach Lohas in the shortest time and make yourself the deepest Lohas? You can use the following side weapons. 1. EcoFabric of biological cotton, that is, organic cotton, reduces the water consumption by 75% compared with traditional cotton in the planting process, and does not need to use pesticides. The output of organic cotton only accounts for 1% of the global total cotton output. For cotton farmers in China, planting organic cotton has a bright future and is a new bright spot in poverty alleviation. Because for poor cotton farmers, planting organic cotton can save 50% of the cost (mainly used for pesticides and fertilizers). In addition, each kilogram of lint consumes 29,000 kilograms of water, which seriously affects the pH of the soil. Don't think that the clothes produced by biological cotton are as monotonous as work clothes. In fact, many well-known companies have launched their own eco-products. Otto (PureWear series) is in Germany, and H & is in Sweden; M(Bio-Baby series), even Levi's (Levi's(Levi'sEco series) that we are familiar with in the United States. And if you choose clothes with ecological fabrics, you can greatly catch up with international fashion. Hollywood is the group that pursues ecological fabrics most. Julia Roberts, Cate Blanchett and cameron diaz are all supporters of eco-textiles. Choosing ecological fabrics is both environmentally friendly and fashionable. Why not? 2. Organic food According to the official definition, organic food refers to all agricultural and sideline products that come from the organic agricultural production system, are produced and processed in accordance with international organic agricultural production requirements and corresponding standards, and are certified by independent organic food certification bodies. Including grain, vegetables, fruits, dairy products, livestock and poultry products, honey, aquatic products, spices and so on. The definition of organic agriculture abroad is organic agriculture, which is a kind of fertilizer, pesticide, production regulator, livestock feed additive and production system that completely or basically does not need artificial synthesis. In this system, crop rotation, crop straw, livestock manure, leguminous crops, green manure, off-farm organic waste and biological pest control methods are adopted as far as possible to maintain soil productivity and fertility, provide nutrition for crops and prevent pests and weeds. In fact, simply speaking, organic food is what people often say is pure natural food. Under the condition of China, the market of organic food is not very big, and the relative price is relatively high. But for people who have been caught in the food crisis for many times, organic food undoubtedly adds an insurance to their dining table. 3. Lohas House What kind of house should Lohas live in? There seems to be no conclusion. Because for hundreds of millions of Lohas around the world, their economic status is too different to give them a perfect definition of their place of residence. But we can still find inspiration from some reports. Reuters reported that President Bush installed an advanced water recycling device on his farm in Texas. All farm water comes from well water. After use, the water will be divided into two types for reprocessing. Among them, the bath water and swimming pool wastewater from farm houses flow into the underground purification pool and are treated as "lightly polluted water" together with rainwater, while the drainage from kitchens and toilets is treated as "heavily polluted water" and stored in another reservoir. After different degrees of purification, they will be used to water the flowers and trees in the garden. It is worth mentioning that this water circulation device is connected with the air conditioning system of the farm. Because the water storage temperature in the deep underground is constant at 19 degrees Celsius, the power consumption of air conditioning system in the heating and cooling process will be greatly reduced in winter and summer. In Beijing, there are also many houses with the concept of environmental protection, but the prices of these properties are not affordable for ordinary people. But it doesn't matter. As long as you have a happy heart, save water, electricity and garbage in your home, and do your best to do a good job in environmental protection, then your house is a veritable Lohas residence. 4. Hybrid electric vehicles are recognized as big polluters, especially exhaust emissions, which have always been hated by people living in cities. As a member of Lohas, how can I get in touch with the fragile earth environment again? So the hybrid car, a new toy of the 20th century, appeared. In the world automobile industry, the first mass-produced hybrid car was the Toyota Prius. Toyota Prius hybrid power system is composed of gasoline engine and electric motor, which makes up for the defects of gasoline locomotive and pure electric vehicle in a compromise way. This is a car with five seats. It was put on the market in February 1997 and sold 37,000 cars in Japan in May 2000. Toyota Prius has become the spokesman of American fashion life. Many celebrities gave up their driving career for many years and chose Toyota Prius instead. But the Toyota Prius is still powered by gasoline, if that's not enough for you. It doesn't matter. General Motors of the United States introduced a brand-new electric concept car called VOLT at the North American International Auto Show in Detroit, which uses almost no fuel as power. It is reported that GM's Chevrolet VOLT will be completely powered by the next generation of rechargeable battery packs. Fortunately, China automobile manufacturers have also begun to make efforts in this field, and Chery and BYD have all launched their own environmentally-friendly concept cars. However, for the public, the best way is to use public transportation system, and if possible, use bioenergy-cycling or walking. This is a good way to kill two birds with one stone while protecting the environment and exercising. 5. Recyclable environmental protection daily necessities If you feel that you are still unable to buy a car or house, you can quickly become a Lohas family with a little effort around you. Don't you find that there are countless places in your life where you can make great efforts and easily become an environmentalist? For example, turn off the tap when brushing your teeth. Otherwise, 5 liters of water will flow into the sewer every minute. In this way, 1 family of four consumes 60 liters of water each time they brush their teeth, which can fill 109 bathtubs a year. For example, use a vegetable basket or cloth pocket. Plastic bags take 600 years to rot. The production of paper bags consumes more energy than plastic bags. For example, take waste electrical appliances to the recycling bin. E-waste contains many toxic substances, but it also contains many recyclable things. For example, don't leave electrical appliances in standby state, which will consume unnecessary electricity. For example, using energy-saving lamps. These small actions may take up your time, but their role in protecting the earth's environment must not be underestimated. Starting from the side, starting from the small things, Lohas life is not far from you. "Lohas" concept of environmental protection ―― Love health and love the earth. As an independent individual, how much role can it play in environmental protection? This may be a question that many people have thought about in an instant. The conclusion may be that environmental protection should be universal, and individual power and influence are minimal. As a result, you will find that many people around you are very environmentally conscious, but unfortunately only verbally. Action, occasionally, not long. In contrast, Lohas's attitude is: No matter what others do, I want to do environmentally friendly things and live a healthy and environmentally friendly life. Although environmental protection life, organic life and slow life have always appeared, what is the difference between "Lohas" life? The difference is that many people pay attention to the sense of crisis of "danger and harm" and emphasize "what can't be done and what can't be eaten". In contrast, Lohas emphasizes the pursuit of a healthy and happy life. Think that caring about the environment and ecology is equal to caring about yourself. Lohas, as a healthy lifestyle and attitude towards life, was quickly accepted by more and more people and formed a specific culture. This makes more people rethink life, re-examine fashion and redefine fashion. With the popularity of Lohas, the corresponding Lohas economy has also become active. Some original ecological tourism and original ecological farmhouse restaurants have gradually exploded, and various health concept foods and supplies have gradually sold well. Moreover, related magazines, books and services have also risen rapidly, and even some businesses are exploring the construction of organic apartments. There are also some handmade shops, whose business philosophy is "non-batch manufacturing", "diversification" and "environmental protection". Some operators also pointed out that they are not simply selling products, but the feelings of daily life between operators. This is the concept of Lohas: as a general public, through consumption, through life, supporting environmental protection and doing good deeds, we can gain a good impression on ourselves, so that our physical and mental health will make everyone more and more beautiful and energetic. This process is: doing good deeds, being in a good mood and full of energy. 2/kloc-what kind of living method should people choose in the 0/century? It has become a topic that more and more people think and pursue. The quality of life depends on economic conditions, which has probably become an inherent concept of people. However, Lohas believe that the quality of life depends not only on the economic foundation, but also on the concept of life. Undeniably, the economic situation is the prerequisite to determine the quality of life, but it is not the key factor to determine the quality of life. In real life, there are many such examples: rich but poor quality of life. The focus of the problem is the backward concept of life. For some people, money has become a curse instead of creating happiness for them. Similarly, some people don't have a high income, but their quality of life is good. The family eats well, dresses well, and travels from time to time. Life is very fashionable. The crux of the problem is that they can consume in a civilized and scientific way and fully enjoy the fun brought by modernization. In fact, this is the essence of Lohas. While some people are still pursuing the vanity and luxury brought by brand-name cars and delicious food, "Lohas" are laughing at the backwardness of those people. Because, taking the bus, eating green organic food, wearing cotton and linen natural fabrics and using second-hand goods are the current popular lifestyles. Make yourself happy with a healthy attitude towards life, not with the amount of material. This makes us see an external performance different from others. In fact, their most essential feature lies in their unique values: putting ecology and physical and mental health above fame and fortune. It should be said that "Lohas" is a collective reflection of many wealthy classes at the end of the 20th century after experiencing the emptiness of pursuing pleasure and excessive consumption. Happily, many people began to pursue and practice a new mode of production and lifestyle, which can ensure human health, happiness and sustainable development. Therefore, seeing Lohas take the fashion route has enabled many people to find the true meaning of a truly high-quality life.