Each store and brand has its own purpose of participating in the double 12 promotion, such as introducing more new customers, activating old customers, clearing inventory and spreading brands. Below, I will bring you seven marketing theme schemes for 2022 Double Twelve for your reference.
2022 Double Twelve Marketing Theme Program 1 1. Activity Background:
With the arrival of another year's Double Festival, major brands are gearing up and launching various promotion methods. The hottest promotion war of this year is about to be staged in the market. How to develop more favorable market share, attract and stabilize target customers has become the top priority in this promotion war. In order to do a good job in the promotion of Mid-Autumn National Day, Golden Sanitary Ware must launch effective promotion means to win a place in the market.
Second, the purpose of the activity:
Deepen brand promotion with the promotion of activities, so as to improve brand awareness.
Offer discounts to consumers and increase the sales of specialty stores all over the country.
Third, the theme of the event:
Meet the gold medal bathroom and celebrate the Mid-Autumn National Day.
Substitution: gold medal trip to China, two-section music.
Fourth, slogan: Happy and colorful, enjoy the gold medal gift!
Choose the golden bathroom and enjoy the golden life!
Gold bathroom, ten-year quality, five-year commitment!
Verb (abbreviation of verb) Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
6. Application of the scheme: all specialty stores in first-and second-tier cities and third-and fourth-tier cities are selected for implementation.
Seven. Activities:
Meet the carnival 1: who will spend the carnival lottery?
From now on, consumers can participate in the lucky draw for free by filling out the questionnaire in the gold medal bathroom store and get the right to buy the toilet at a lucky price.
1. Anyone who enters the store to fill in the questionnaire during the activity will get a free lottery ticket if the questionnaire is valid, and each person will be limited to one ticket, and one ticket will be distributed every day 100. (each household is limited to one)
2. Every day on _ _ _ _ _ _ _,1:00-11:30, you can enjoy the lucky price _99 yuan buys an original RF2 toilet. Before 1 1: 00, put the auxiliary tickets of lottery tickets into the lottery box in public.
3. The value of the winning lottery ticket is 100 yuan, and one ticket can be used when placing an order in 20 yuan or above (excluding special goods).
Key points of implementation:
1. During the lottery, the fairness and openness of the lottery should be guaranteed.
2. Product price _99 yuan is determined by the dealer.
3. The lottery is mainly to attract popularity and pay attention to controlling the order on the spot.
Analysis:
Taking advantage of customers' greedy psychology, we can attract customers and collect customer information in the early stage of the activity, and at the same time, questionnaire survey can help new customers increase their confidence in buying gold-medal bathroom. _99 yuan needs to bid.
Meet carnival 2: crazy buying day, invite you to party
On the snapping day, every morning at10: 00-11:00, the products with shocking prices are released in limited quantities, and each product is limited to 30 sets. There is a bargain-hunting discount every day 15: 00- 16: 00, 1 hour. Shocking specials, bargain-hunting discounts, live release!
The days of crazy buying are Mid-Autumn Festival (_ _) and National Day (10. 1).
Key points of implementation:
1, released limited-edition products at the scene: a toilet, a shower faucet and a bathroom cabinet, each limited to 30 sets.
2. The information of surprise specials must be enlarged, so that consumers themselves can become our propaganda team;
3, the formulation is mainly to let consumers know that the special price is hard to come by, so we must strictly control the time limit;
4, limited buying, reflecting limited special products, in order to improve market awareness.
5. Specially put special products and unsalable products in Zhongdao District, and make an explosion sign in a special area.
6. The specific snapping time and product type shall be decided by the dealer, and attention shall be paid to controlling the atmosphere and consumer sentiment.
Analysis:
This activity is mainly to accumulate popularity. Mid-Autumn Festival (_. ) and National Day (_). _) are all crazy shopping days, so it is very important to attract customers to the specialty store to learn about the products.
Meet Carnival 3: Selected Packages, Carnival Combination
During the activity, consumers can choose any combination of AB or ABC in the specified product type A/B/C collection.
A+B Carnival Price: 2_ Yuan
A+B+C Carnival Price: 3 yuan
The product types are as follows:
A: Toilet: (3 models)
B: Bathroom cabinets: (2 models) (including faucet)
C: shower faucet: (3 models)
Key points of implementation:
1, the product model is decided by the dealer.
2. The packaging price is decided by the distributor.
3. Choose products with similar prices.
Analysis:
This activity is mainly to raise awareness and promote consumers to buy with low-priced packages. If consumers need to replace one of the products, they will refund the difference according to the normal sales price, so that consumers can feel respected.
Meet Carnival 4: Wheel of Fortune, happiness falls from the sky.
During the 1. activity, every 20 yuan (excluding the special price and the deposit of about 40%) can participate in the Lucky Wheel once, that is, 4000 can participate twice, and so on.
2. Lucky Wheel Award:
First prize: 200 yuan.
Second prize: 100 yuan
Third prize: 50 yuan.
Lucky Award: Small gifts such as ashtrays and umbrellas.
Key points of implementation:
1, lucky wheel prize setting. (***20 cells)
First prize: 200 yuan (accounting for 10%, * * *).
Second prize: 100 yuan (accounting for 20%, * * * Sifang)
Third prize: 50 yuan (accounting for 30%, * * * six parties)
Lucky prize: small gifts such as ashtrays and umbrellas (accounting for 40%, * * * eight squares).
2. The specific amount and margin ratio can be adjusted by dealers themselves, and the increase of margin ratio is mainly for withdrawing funds.
3, this activity is to attract people's popularity, to focus on packaging, turntable in eye-catching places, to meet people's entertainment and interactive psychology.
4. In the process of rotating the turntable, human touch is considered invalid.
5. The turntable needs to rotate for more than one cycle. When the turntable rotates to a controversial position (the position where two prizes are combined), it needs to be rotated again.
6. This activity can be carried out simultaneously with other activities.
Analysis: the proportion and amount of the first, second and third prizes should not be too low, otherwise it will feel like a show. The key is to choose several time periods in the morning and afternoon to turn the turntable, so that customers who have placed orders can stay, which greatly improves the lively atmosphere of the store. At the same time, setting up the 20 yuan span is conducive to promoting consumers' re-consumption and clinching big orders.
Meet carnival five: carnival gold medal, love transmission
During the activity, all shoppers can get 8 Zhang Aixin Pass cards for free, consumers with love cards can enjoy the shopping price activity, and each household can only use one card), and the recommender can get a beautiful love gift worth 168 yuan (the single transaction amount exceeds _ _ _ _).
2022 Double Twelve Marketing Theme Scheme 2 1. Combine with the driving school and carry out the cooperation mode of "you recommend me to return points". Put our billboards and information racks in the driving school. Brand recommendation is made by driving school coaches or other staff. In addition to the normal customer promotion discount, the recommended person will also be given the corresponding recommendation fee.
2. Carry out the activity of "Driving School Lecture Hall", arrange our sales elites and excellent service technicians to enter the driving school lecture hall, explain the basic mechanical knowledge of vehicles to students, and highlight the importance of active safety and passive safety. Explain the safety precautions that are easily overlooked in vehicle use. Our brand introduction and product selling point recommendation are interspersed in the whole explanation process.
3. Activities are carried out in the whole city, including Huludao, Bohai, Tashan, Longcheng and Tongying.
Second, the cinema
1. Put our billboards and information racks in a prominent position in the cooperative cinema. Also in our sales exhibition hall, there are billboards for the news of the current cinema and the recommendation of new films.
2. Give some of our preferential promotion policies to customers as the cost of watching movies, so as to realize mutual benefit in joint promotion.
3. Cinema members can use their membership cards to buy cars and enjoy discounts.
Third, the Department of Fitness and Music.
1. Put our billboards and information racks in a prominent position in the health club.
2. In our store activities, fitness experience coupons are distributed to customers as gifts, which not only improves customer satisfaction, but also promotes fitness clubs and achieves the effect of brand alliance and resource sharing.
3. members of health club can enjoy discounts when they buy a car with their membership cards.
Fourth, outreach.
1, community outreach. The monotonous vehicle display is not enough to attract attention. According to the statistical analysis of retained customer data, the residential area with more retained customers is selected for display, and at the same time, on-site after-sales service activities are carried out for retained customers in the residential area. In other words, it can improve customer satisfaction and promote brand promotion. In addition, it can also be promoted in the form of movies entering the community.
2, suburban county tour. Go to various county-level markets for publicity. Use local squares, parks and other places with high traffic to display products and promote brands. Tap the consumption potential of county-level market.
3. Move the exhibition hall. Move the display vehicles to shopping malls, shopping malls and other areas with high traffic, and display them in a mobile way, not only for on-site consumers, but also for stores.
The above activities are general activities, and all activities need further discussion and refinement.
2022 Double Twelve Marketing Theme Scheme Part III Activity Theme: 2065 438+0 _—— "Giving gifts to keep your family healthy and warm"
Activity time: 65438+February 2 1 to 20__ year 65438+1October 3 (across winter solstice, Christmas and New Year's Day).
Activity Description: 65438+February 22nd is the winter solstice in China, and people in some areas still have the tradition of family reunion. Every year, 65438+February 25th is the day when Christians commemorate the birth of Jesus, which is called Christmas. It is the biggest festival in western countries, and can be compared with the New Year, similar to the Spring Festival in China.
Specific content:
1, creating a Christmas atmosphere in the store.
A) At the gate: two inflatable Santas 2m, 1 m high and two Christmas trees 1 .5m,1m high are placed on both sides of the entrance.
B) Door frame: Christmas painting.
C) Store layout: Hanging bells above the ceiling, flowers and garlands above the cashier, and all salespeople and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.
D) Delineate the gift area, display all kinds of Christmas gifts, arrange the Christmas tree in a row, all kinds of colored lights, decorations, posters, music, etc. Enhance the Christmas atmosphere.
2. Surprise gift in promotion activities!
Surprise 1: change the poster into a gift, cut the corner and send it! Merry Christmas!
When 65438+opens for business on February 25th, customers only need to shop at the pharmacy (the amount is not limited) and get a beautiful gift from Santa Claus at the door with poster clippings and shopping computer receipts.
Exchange method: customers can get a gift by cutting corners with posters at the entrance of this drugstore and giving them to Santa Claus. The number of gifts is limited, first come, first served, while stocks last!
Surprise 2: Merry Christmas, children!
After 7: 00 pm on February 24th, 65438, the first 50 children who came to the pharmacy could get a Christmas gift for free. 50 gifts * * * come first served while stocks last.
Description: Gifts can be cartoon masks, whistles, food, etc.
Surprise 3: Christmas limited time ultra-low sale! Shopping spree!
Activity time: 20 1_ year 65438+February 2 1 to 20__ year 1.
Activity content: The following similar products can be included in the special area: gift boxed health care products, ginseng antler, daily chemical products, etc.
Operation details: three to five items can be sold at the reserve price (each customer can buy in limited quantities)
Surprise 4: Be polite when buying!
Send a hand cream after shopping in 35 yuan.
Send a pair of gloves when shopping in 55 yuan.
Send a bottle of shower gel after shopping in 85 yuan.
The purchase amount reached 1 15 yuan sent a pair of cotton slippers.
When shopping is over 165 yuan, send a beautiful photo frame.
After shopping for more than 2 15 yuan, send a stainless steel family suit plus a five-yuan voucher.
When the shopping amount reaches 3 15 yuan, give a pot of arowana 1.8L edible oil plus a five-yuan voucher.
When the shopping amount reaches 4 15 yuan, 5 kilograms of Thai fragrant rice and 5 yuan vouchers will be given.
2022 Double Twelve Marketing Theme Scheme 4 I. Promotion Purpose:
1. Improve the visibility of our store in this community and expand the visibility.
2. Attract new customers to shop.
3. Encourage old customers to introduce new customers and stimulate old customers to buy again and again.
4. Stimulate in-store transactions.
5. Increase our sales and add new customers.
Second, the promotion form:
Third, the material preparation:
1, 1000 free optometry card (self-made).
2. Banner 1. (hanging in the shop)
3. Two popular posters.
4, a number of small gifts.
Fourth, the date of the event:
Detailed rules for the implementation of verb (abbreviation of verb) activities:
Free optometry cards should be printed a few days before the activity, and the staff will go out and distribute them in turn at the school gate or nearby communities.
Matters needing attention in issuing optometry cards:
1, Target customer group locking: Focus on customers with glasses, regardless of age level.
2. Smile and be sincere when handing over the card, and then hand over the card to the other party after obtaining the customer's consent.
3. The customer's information is filled on the card. Try to persuade customers to fill in details such as name and contact number.
4. The specific words are as follows: Hello! Our eye-catching glasses chain recently launched a free vision test.
In order to better improve the effect of beauty salon promotion activities and establish the external image of beauty salons, the beauty salon promotion plan has become the focus of business audit. The promotion plan of beauty salon is the crystallization of the planner's wisdom and the summary and formulation of the scientific and reasonable marketing activities of beauty salon. Here, I have prepared a beauty salon promotion plan for you, hoping to bring you some promotion ideas.
Beauty salons lack systematic training, especially sales. Crossing the river by feeling the stones is a scenic spot in China beauty salon, which is either to adjust the mentality, to improve the sales skills, to manage the store affairs of a case, or to hold fancy terminal meetings. These are parts, not systems. Only partial, not comprehensive. It's just tactics, not strategy. Just now, not in the long run. It's just a headache, not an overall promotion.
One store is doing well, so why not open a second one? Why use big stores to raise small stores? Why do you feel overwhelmed and left behind when you get bigger and there are more and more people? System, or system, the lack of system engineering is a top priority for beauty salons. The future success of beauty salons depends on a system, not a little cleverness. The system determines success or failure.
Chapter 5 of 2022 Double Twelve Marketing Theme Scheme 1, One-second Money Method
One thousand yuan at a time is a marketing method that allows customers to snap up goods freely within a specified time and sell them at ultra-low prices. This marketing method can be seen in both the e-commerce industry and traditional offline stores. In the e-commerce industry, we can often capture the marketing method of limited time snapping up and count down the snapping up. Online shopping, we often see many people queuing in major supermarkets to buy special goods for a limited time. We who do WeChat business can learn from this promotion method, and set a fixed time period during the activity time, so that consumers can actively buy your low-priced products during this time period, and the sensational effect can also play a role in driving and attracting attention to a certain extent.
Advantages: Although it looks like a loss, it is not. Not only can it attract customers around to buy, but its sensational effect can also be spread independently, saving the cost of active publicity by merchants, attracting many potential consumers to watch, facilitating the completion of orders and bringing more stable customers.
2, the price criticism method
The price criticality method is mainly to subtract a few cents or one yuan from some goods of 1000 yuan, 500 yuan and 1000 yuan, and then price them at 999 yuan, 499 yuan, 99 yuan or 99.9 yuan respectively, which gives consumers a visual and perceptual illusion.
Advantages: The price critical method is a very advantageous promotion method in the market. Although only a few cents, a few cents or a dollar is subtracted from the original price, it seems that there is no big discount, but it has a certain impact on visual perception. If we drop from three digits to two digits, the first thing people see is a sense of benefit and zero burden. This price illusion is to stimulate consumers' desire to buy at a lower cost, and it is a means to promote consumption by digital pressure.
3. Value-added monism
Value-for-money method is the most efficient marketing method, which is more suitable for the just-started WeChat business. During the activity, you can buy dozens or even hundreds of goods through one yuan. This tangible benefit is better than all other marketing methods, and it can attract the attention and participation of a large number of consumers in a short time. We often see this method on WeChat. Register an APP and you can buy things for one yuan. First, it will give consumers a sense of value. What can I buy for one yuan now? Here, a dollar can buy dozens of dollars of goods, which is very worth it.
Advantages: This marketing method can attract a large number of consumers to pay attention to this brand or commodity at the beginning, double the product at the price of one yuan, and enable consumers to realize real discounts. At the same time, it can also attract customers' long-term attention, bring secondary referrals, and play a certain role in brand word-of-mouth communication.
4. Double benefit method
Double profit-making method is the main marketing method of offline stores, which is often seen in daily shopping. The recent Double Eleven is used by many offline stores, such as offline brand shoe stores, gold stores and clothing stores. , have launched a 15% discount, buy two get one free, or more than 500 MINUS 200 multiple welfare methods, using price discounts to let consumers see the real benefits of businesses. Moreover, the effect is very good. This double benefit method can also be applied to WeChat business, and the effect brought by the convenience of the network will far exceed that of offline stores.
Advantages: If the above two practices can stimulate consumers' desire to buy, then the double benefit method can be said to be a "welfare medicine" that makes consumers lose their judgment. Consumers are attracted by sales promotion or discount activities, and the double profit-making method can enhance consumers' desire to buy. When consumers see this benefit, they will think that if they buy one thing, they will get one more commodity. Why not? Buying another product can save 200 yuan, that is, buying two pairs of shoes with the same price, which is really cheap ... Consumers will not only think much, but also form a word of mouth, bringing friends around them to spend, which is a win-win situation for businesses.
5, the ladder price method
Ladder price method is a means to reduce customers' hesitation time and quickly stimulate consumers to complete the purchase. This method is always tried and tested for offline physical stores and WeChat business. Mainly refers to the way that merchants sell products through discounts when doing product promotion activities. For example, when doing promotional activities, they can get 2.5% discount for the first three days, 50% discount for the fourth day and 20% discount for the fifth day, and restore the original price in one week, so that consumers can see the benefits and feel that the benefits are not waiting for people.
Advantages: this method is that the price changes gradually with the passage of time, the discount changes with the passage of time, and the discount is getting less and less. Restoring the original price after one week will stimulate consumers' psychology of taking advantage of small things, breed the idea that they will suffer big losses if they can't buy this product, reduce customers' hesitation time, promote their desire to buy, and thus complete the order.
2022 Double Twelve Marketing Theme Scheme 6 I. Promotion Purpose of Beauty Salon Double Twelve
The ultimate goal of the beauty salon's double twelve promotion is to sell goods or beauty salon services by hook or by crook, and help shops stimulate consumption and increase turnover through activities. Close the relationship between customers and beauty salons, and improve the influence and publicity around beauty salons. Beauty salons can recommend products and services to customers through the Double Twelve promotion activities.
Second, the theme of the event
20__ Beauty Salon Double Twelve Fun Carnival
Third, the activity time
20__ year 65438+ February 65438+ February.
Four. Activity content
Activity 1: Love, love, say it out loud.
65438+ February 65438+ February It means to love, to love, and to speak out bravely. If you don't want people to know, you might as well contact through the beauty salon. Consumption on that day is 2 12 yuan. You can get a surprise prepared for you by the matchmaker. In addition, if the other party agrees to confess, you can also get a romantic dinner for free, and the quota is limited.
Activity 2: Give as much as you receive.
When it is double 1 1, you can enjoy the discount of Alipay 100 to 100. We might as well have an activity like this in the activity. The beauty card is recharged 500 yuan, and 500 yuan is free. Charge 10000, send 10000. This will not only promote consumption, but also help us to expand some new customers.
Activity 3. Multiple awards are waiting for you to come and get them.
During the activity, on the day of 12, any customer who goes to the beauty salon to spend money will add the official Weibo WeChat of the beauty salon in the store and forward it to a circle of friends or Weibo, and will have the opportunity to participate in the lucky draw and take home multiple prizes. At the same time, you can also enjoy a discount of 20% to 50% during the event.
2022 Double Twelve Marketing Theme Program 7 I. Activity Background: Double 12 Promotion;
2. Activity time:1Feb. 20 _ _—1Feb. 20 _ _ 9;
Third, the activity promotion method:
1, product discount
Step 2 buy and send
3. Shopping red envelopes
Fourth, the scope of activities: Tmall shop, Taobao shop.
Verb (abbreviation of verb) product supplier during the activity;
_ _ Limited
6. The activity requirements of the distributor;
During the 1. activity, the store should set up commodity red envelopes according to the commodities to be promoted, and set up red envelopes for 50 yuan, 2 yuan -5 yuan, 5 yuan-10 yuan, 10 yuan or above and 10 yuan or above according to the unit price of the commodities sold.
2. All stores participating in the "Double 12" promotion activities need to hang relevant promotional posters.
3. During the activity, all products participating in the activity should be sold at the manufacturer's supply price to maximize profits to consumers.
Seven, supply and distribution process and requirements:
During the 1. activity, all the products sold by participating dealers must be placed through the ""distribution platform, which will be packaged and delivered by the e-commerce trading platform in Wudu District.
2. The products that participate in the activities during the activities are the lowest prices of the manufacturers, and the shopkeepers of all online stores need to sell or sell products according to the activities provided by the manufacturers to maximize the benefits to consumers.
3. During the activity, online shop owners need to hang or publish activity information or posters in their stores.
4. During the activity, the goods sold by the online store will be subsidized by the Wudu District E-commerce Office for each 3 yuan courier fee, which shall be subject to the actual sales volume.
Eight, cooperative courier company and price:
1. During the event, several courier companies can deliver goods to thousands of online stores in the whole region, namely: Tong Yuan Express, Dayun Express, ZTO Express and Postal EMS Economic Express.
2. Price: Tong Yuan Express, Dayun Express, ZTO Express, 6 yuan/kg, 6 yuan/kg; Outside the province: the first weight is 7 yuan/Jin, and the second weight is 6 yuan/Jin. Inner Mongolia, Tibet, Xinjiang and other marginal areas, one weight 15 yuan/kg, two weight 12 yuan/kg.
Postal EMS economic express within 5 kg in the province 10 yuan, with continuous weight of 2 yuan/kg. The first weight outside the province is 7 yuan/Jin, and the second weight is 6 yuan/Jin.