1, infant consumer group: the age range is 0-6 years old, which is the youngest consumer group.
2. Children's consumer groups: the age range is 6- 15 years old, and consumers at this age stage gradually show the second peak of development.
3. Youth consumer groups: the age range is about 15-30 years old, and the consumer groups at this age stage can actually be divided into two periods: early youth and late youth.
4. Middle-aged consumer groups: the age range is 30-60 years old. Consumers in this age group are psychologically mature and have strong self-awareness and self-control ability.
5. Elderly consumer groups: the age range is over 60 years old, and consumers at this age stage have undergone obvious changes both physically and psychologically.
Second, by gender
Female consumer groups; Male consumer groups
Third, according to different occupations.
Farmers' consumption groups; Consumer groups of workers; Consumer groups of intellectuals; Consumer groups of administrative unit staff
The significance of the formation of consumer groups;
First, the formation of consumer groups can provide clear goals for the market. Through the division of different consumer groups, the market can be accurately subdivided, thus reducing the blindness of operation and reducing operational risks. By defining the consumer groups that serve them, we can formulate correct marketing strategies according to their consumption psychology and improve the economic benefits of enterprises.
Second, the significance of the formation of consumer groups to consumption activities lies in regulating consumption and making consumption activities develop in a healthy direction. When consumption changes from individual activities to group activities, it will greatly improve the socialization of consumption activities, and then promote the improvement of the overall consumption level of society.