"Research on Big Materials" has an analysis: "Who is the most common big coffee in the interior design circle?" More appearances like this will definitely be better. Try to keep up with this level.
Author: research on big materials, mainly author: Deng Chaoming, the internal reference of pan-home boss's business decision-making, and the daily reading of actual combat elites!
Becoming an opinion leader in a circle is often the goal of many professionals.
Take the pan-home industry as an example, the same is true, especially for interior designers. If they are not willing to be mediocre, they will often strive for the level of opinion leaders.
According to Dai Cai's research observation, there are no more than 30 popular designer roles, which are divided into two factions. One is the big coffee of design+management, which allows design companies or decoration companies to flourish, either listing themselves or selling them to listed companies.
The other is that he has strong personal ability and high exposure. He often appears as a guest speaker in various designer activities.
Both factions are represented. There are several big coffees in the first school, such as Jayne Design, which was founded by designer Feng Jiang. He studied architecture at the university and interior design at the master's degree. The famous hotel in Changchun designed by 1994 became his pioneering work, and it took him more than ten years to get Jayne listed on Shenzhen Stock Exchange.
In his company, there are many brave designers on the design battlefield and a strong team has been formed. At present, it has achieved fruitful results in the field of commercial project design.
Another example is Qiu Deguang, a master of Neo-Decorationism. He has more than 30 years' experience in interior design, and is quite influential in Taiwan Province Province and mainland China. He won many awards, and the Qiu Deguang design he founded was acquired by Dongyi Risheng, which cost 300 million yuan.
There is also Liang Zhitian Design Group, built by the famous Liang Zhitian and listed on 20 18. From 20 15 to 20 17, the revenue was HK$ 250 million, HK$ 3190,000 and HK$ 435 million respectively.
Moreover, Liang Zhitian himself is very popular with pan-household enterprises, and often appears in design weeks, floors, ceramics and other summit forums.
The second faction also has some powerful roles. Their company may be small and unlisted, but its appearance rate is relatively high. Occasionally, it will be included in some interior designers' rankings and get good projects. According to the observation of Daima Research, at least the following interior designers are more representative:
Shuhei Aoyama, Liang Jinghua, Gao Wenan, Ma Qingyun, Huang Zhida, Chen Yaoguang, Shen Lei, Xiao Aihua, Li Weimin, Sudan, Xian Bin, Liang Jianguo, Yang Bangsheng, Lai Xudong, He Wuxian, Dai Kun, Wu Bin, Chen Dejian, Meng Ye, Dai Fan, Xiao Aibin, Sun Huafeng, Qiu Chunrui, Hong Joseph and Shen Lidong.
Judging from the two schools, in recent years, the attendance rate has been very high: Liang Zhitian, Dai Kun, Aibin Shaw, Gao Wenan, Chen Yaoguang, Shen Lei, yemeng, Chen Dejian and so on.
Daicai's research made a simple statistics on the activities that the above-mentioned designers participated in, only considering those activities with public information on the Internet, which can be retrieved through search engines, Weibo, WeChat and other channels. In the last two years, most of their appearances were above 10.
Liang Zhitian: Cooperate with new products such as Tata Wood Door and Enshi Sanitary Ware; Lecturer at the annual meeting of the International Eco-environmental Design Union; Actually launched the model room of Liang Zhitian House; IFI chairman; Attend the activities of Cui Di Treca, a French high-end bedding brand, at the Shanghai Furniture Fair.
In addition, there is a speech at Kohler's "Best Extreme" new product launch conference; Weimei L & ampd Ceramics hosted a 20 17 elite tour to help out; Jointly launched with HC28 a series of furniture for dining room and bedroom study; Cooperate with Xinzhongyuan Ceramics to promote new products.
Yemeng: Aestheticism L &；; D ceramics hosted 20 17 elite tour to help out; Cooperation with special ceramics, 20 19 annual meeting of dealers; Attend ten Asian design art classes; Speaker of Furui Sanitary Ware Brand Upgrade Conference; The 20th18-2019 Floor Design Trend Tour of Shuxiangmen Shenzhen Station was lectured by yemeng and Dai Kun.
In addition, he is a judge of Red Star Macalline M+ China High-end Interior Design Competition; Bode Ceramic Tiles China Design Industry Development Forum Live Sharing. 20 18 works exhibited in Beijing interior decoration design Expo; Kyle Polo 20 18 New Product Launch Conference "Inception" Design Forum.
Ben Wu: The founder of seamless design, who can see the appearance in L & amp8 to help aestheticism L&; D ceramics 20 17 annual elite world tour of Chengdu railway station; Planning modern Shanghai fashion home exhibition; Help Milosi marble tiles; List 20 18 China interior design TOP 100.
At the same time, he is also the judging guest of the "Peak Design Award" of Hunan Architectural Interior Design Competition; Judge of "Haier Smart Family Cup" Interior Design Championship; The main guest of Conneden's "I'm going to Milan to design the youth list in China"; "Design+"speech at the 2nd Qingdao International Design Week, etc.
Dai Kun: Top Ten Courses of Asian Design Art; Enshi bathroom cooperation new product XT- cabinet color application; Judge of Red Star Macalline M+ China High-end Interior Design Competition; China interior design new power list selection; "China Design Star" tutor; The first lecture of Tata Wood Door Designers Forum.
Moreover, it is specially invited by Beijing Station of Aopu Young Designer Growth Plan; 20 17 Kohler's series of elite designers of integrated cabinets; 20 17 "master chooses assistant"; Forum of young private residential designers, etc.
Chen Dejian: Convenor of the reality show "Designing a Stubborn Everyone" by Enoch Ceramic Tiles; Judge of Red Star Macalline M+ China High-end Interior Design Competition; Guest of the International Design Media Award; 20 18 Dreamer Mobile Creative Culture Festival Guest.
At the same time, he participated in the second season of Wrigley's Secret Decoration, and Chen Dejian renovated a 30㎡ old house; Mango tile Nanjing store opened; Gao De designed Rubik's Cube Taiyuan Station; China interior design cutting-edge strength list judges, etc.
Liang Jinghua: Join hands with Menchuan Home to promote Liang Jinghua Design Museum, with a goal of opening 50; Join Menchuan's master's house; Sign the Fadio Cabinet; As the chief designer of my whole house customization master department; Gaode "Design Rubik's Cube" Qingdao Station; European "Dream Designer" Forum, etc.
At the same time, it was shared by Dong Peng Holdings 20 18 China Design Brand Plan on the spot; Judge of Red Star Macalline M+ China High-end Interior Design Competition; General consultant of Bimei Building "Happy Home" public welfare apartment design competition; 20 18 CCTV's "secret transformation" transformed Wuhan's model old house in the second quarter; Attend the Golden Teng Award Hangzhou Station, etc.
Other designers have their own strengths, ranging from about ten activities to dozens of speeches or judges.
Lai Xudong, for example, has appeared on at least some occasions, such as the 6th Whirlpool Cup Industrial Design Competition, the judges of Guanghua Longteng Award, the 1st Meishuwan New Product Launch Conference and Lai Xudong Space Art Sharing Conference, Dreamweaver New Chinese Wedding Room, and the 2nd Designer Cup Interior Design Grand Prix.
It is worth noting that since last year, Shuhei Aoyama, who has a particularly high appearance rate, has been called the architect of network celebrities, but he did not become popular very early. According to the observation of Dema's research, it reached a peak from 20 17, and the number of companies inviting him increased.
In just 20 18, he appeared in many activities of at least 10 companies, such as Huari Home Furnishing, IKEA, Qumei and so on. He also made a guest appearance in the program "Single Knife" by the star king.
In addition, Shuhei Aoyama used to be the designer of dream reformers, and his Beijing Hutong reconstruction project has attracted much attention.
Based on the above situation, Daima's research found that in the occasions where interior designers often appear, or in some cases, famous designers are often invited to participate in activities.
The introduction of new products, the on-site explanation by designers and the combination of space will help to improve the external design level of new products.
Jointly release new products, enterprises and designers make a series of products together, and then hold a special conference to promote them. You can set up a public welfare fund for this product and donate it according to the percentage of sales.
Designer activities organized by enterprises can be forums, salons, lectures, exhibitions, awards, etc. And often invite several big coffee designers to speak and interact, and organize and invite local interior designers to participate in the business.
The designer competition, aimed at young people, will invite some well-known designers to be judges and comment on the spot.
Decoration programs, reality shows, old house renovation projects, etc. It may be sponsored by the TV station or it may be run by itself. Invite some qualified designers to participate in the house decoration of specific owners.
Hold exhibitions, such as fashion home, art, etc., and invite famous designers to set up exhibitions on the spot to show outstanding works to attract tourists and combine their own products.
Why are some designers so popular that they are constantly invited by enterprises to give keynote speeches at various summit forums and often get some high value-added projects?
Deng Chaoming, the founder of Daicai Research and the author of New Retail Practice, believes that there are several key factors. The core is naturally strength, such as whether the designed works can shock people; The ability to understand and realize customer needs can surprise customers; Can the published works win the recognition of the consumer market and help customers occupy the market?
In addition to the above two points, there are other factors that cannot be ignored, such as whether there are one or two explosives in hand, which once had a great influence. It is precisely because of the appearance of explosives that more and more activity invitations and project contracts are attracted.
Some former big-name designers, we will find that after several classic cases in the early years, he did not produce many beautiful handwriting himself.
But it doesn't affect his popularity. To a certain extent, you don't need to work hard by yourself. At this time, it is basically brushing your face and brushing people.
You can't just work hard. You have hundreds of works, some of which are good, but no one knows about you, so you can't.
Therefore, while designing, we should write articles and publish books, especially some top 10 list and influential designers.
It is best to find a job in some associations, such as China Interior Decoration Association, ICDA, Interior Designers Association, Architectural Decoration Association and International Association of Interior Architects and Designers.
Of course, if your speech level is good, such as humor, such as wisdom, so much the better. Maybe after several activities, it will become popular, and its reputation in home, building materials and decoration circles will gradually rise, and more companies will be invited.
Of course, Deng Chaoming believes that everything is complementary. If you want to have a long career and be popular, you can't miss every link from design ability to publicity, speech and position.
First of all, there must be excellent works, followed by packaging, publicity, good at taking projects, teamwork, ranking, serving in associations and so on.
In reality, it is necessary to gather a certain popularity with excellent design works, so that the road of interior designers will be smooth.