Posters and posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors.
Second, farsightedness is strong
In order to leave a visual image for people who come and go in a hurry, poster design should not only be large-scale, but also fully embody the principle of positioning design. With excellent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank, or simple visual process, posters become the visual focus.
Third, high artistry.
As far as posters are concerned, they include commercial posters and non-commercial posters. During this period, the expression of product posters is presented in concrete artistic forms, leaving consumers with truly touching pictures and humorous feelings.
Fourth, advertising.
Posters look forward to the participation of all walks of life, which is a kind of advertisement. More printing knowledge, small advertising design and production are waiting for everyone's attention. Posters can be published and played in the media, but most of them are posted where people can easily see them.
Verb (abbreviation for verb) is commercial.
Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters.
The characteristics of modern posters 1 are rich in cultural connotations. An excellent poster can not only successfully convey the theme, but also have certain cultural connotations. Only in this way can it communicate with the viewer emotionally and spiritually, thus reaching a higher level. China is an ancient oriental civilization, which has accumulated a very rich national cultural spirit, and traditional culture and art show infinite aesthetic connotation; Traditional painting art (such as traditional meticulous painting, ink painting, etc. The artistic spirit of charm and ethereal is shining everywhere; Folk customs and unique artistic charm reflected by folk art works (such as paper-cutting, New Year pictures, dyeing and weaving, etc.). ) contains the complex of national culture and becomes an inexhaustible cultural resource for modern design. Mr Jin Daiqiang is a model of modern designers in China. He combined China's traditional painting with western design ideas, and paid attention to integrating the brushwork and artistic conception of traditional painting into modern poster design language, which made his works have great cultural taste and appreciation value. 2. The theme should be clear. Each poster wound always has a specific content and theme. Therefore, graphic language should also be combined with this theme, and it must not be expressed at will, but should choose a suitable starting point on the basis of rational analysis and creatively express ideas with unique visual elements. 3. Let the graphics speak. The graphic language in the poster is to express the profound theme with the most concise and effective elements. A good poster works don't need text annotation, and people can quickly understand the author's intention after reading the graphics. 4. Without individuality, there is no art. Since ancient times, countless artists have been tirelessly pursuing the individualized expression of art, which has made great progress in their artistic attainments, and at the same time made art itself more diversified and prosperous. The personality of poster design is often reflected in the uniqueness of insurance policy, the novelty of graphics and the eye-catching layout form. For example, Mr. Jin Daiqiang is good at combining China's traditional culture and visual elements with modern design concepts, and vividly applying them to design, so his works reflect the unique personality with China humanistic atmosphere. Most of Chinese mainland's poster designs don't pay attention to the pursuit of the unique personality of his works, and the same phenomenon is still very common. 5. Posters with strong visual impact are generally set outdoors, and the advertising effect is closely related to whether the works can attract the attention of viewers. A work with strong visual impact will make people stop and pay attention to the content of the work patiently, thus leaving a deep impression and endless aftertaste. There are many ways to enhance the visual impact of the picture in graphic design, such as beauty, joy, sweetness, irony, humor, sadness, deformity and even fear. From the formal point of view, there are contradiction space, inversion, wrong view, positive and negative shape, abnormity, isomorphic figure, association, shadow and so on.