Despite the negative factors, on the contrary, many international brands have always stood firm. There are 10 global high-end sports brands. I believe you will talk about them as soon as you see their trademarks in Kan Kan.
ARCTERYX, whose full name is Rocksolid, was founded by Dave Lane and Jerem Guard in Vancouver, Canada in North America on 1989. At the beginning of its establishment, its products were outdoor climbing equipment for sports users. Up to now, it has mainly developed outdoor clothing, backpacks and climbing protective gear. ARCTERYX's name and trademark design come from Archaeopteryx, the earliest bird known to mankind. The pattern image of archaeopteryx evolved from the most complete archaeopteryx fossil "HMN 1880 Berlin Specimen" found in Berlin around1880. Therefore, ARCTERYX brand is generally called "Archaeopteryx" in Chinese, commonly known as "bird" or "bird".
The world-famous Adidas was founded by Adolf Dassler from 65438 to 0949 in Olacher, Hertzog, Nuremberg, Europe. Adidas logo has three forms. They are performance (three stripes), originality (four-leaf clover) and style (spherical LOGO), among which the most classic is the four-leaf clover logo. 1972 officially opened. Many people think that Adidas Clover represents a blooming flower because of its logo appearance, which respectively represents "higher, faster and stronger" in the Olympic spirit. But in fact, Adidas Clover logo originally represented the connection of three continental plates-its shape is like the three-dimensional plane of the earth, which is very similar to the map of the world and symbolizes the sports power extending to the whole world. At the same time, this symbol also symbolizes the three lines sewn on the sports shoes by the founder Adi Dassler.
RELLECIGA was founded in Paris, France from 65438 to 0999 by RIDI Process Design Institute. The founder is Marion Gleiter, and the graphic design of RC logo is inspired by the Paris Tower: the letter RC constitutes the Eiffel style, indicating the Paris origin of the brand; The letter C is put upside down at the bottom of the tower, which means carrying countless fashion users. In 20 13, RC created a new category of bikini: RIKINI Ricini. With the concept of "changing yourself", each suit of RIKINI series is given a variety of different ways to wear it. RELLECIGA is a partner of Mercedes-Benz Fashion Week, and is the official cooperative brand of several international beauty contests such as European LOOK Bella, Miami Swimwear Week and DCSW Swimwear Week. RELLECIGA Lisiya put forward the brand slogan "Wear a curve, self-portrait can compare with face", which successfully combined the popular mobile phone self-portrait with sports fashion. RELLECIGA bikini is the wardrobe treasure that countless fashionable women dream of.
PUMA was separated from Adidas by Rudolf Dassler in 1948 and was founded in Germany. Puma is a large multinational company, mainly producing shoes and sportswear. The logo of the trademark is mainly composed of cheetahs running at high speed, plus the company name. The leaping cheetah is next to the letters, showing the core of the enterprise, surpassing itself, being faster and stronger. Because the founders are brothers, Puma and Adidas have the same business direction, and both of them mainly produce sporting goods. But PUMA's shoes and costumes are very popular with young people all over the world in hip-hop graffiti culture.
Mammut brand originated from 1862, when the young rope craftsman Kaspar Tanner built the prototype of mammut Sports Group in his workshop. The logo of Mammmut brand directly adopts the image of the moving mammoth: red, black and white TINT, which has strong visual conflict and recognition. The products cover underwear, middle insulation layer, coats and shoes that can withstand all kinds of bad weather, alpine boots with crampons, sleeping bags, backpacks, climbing ropes, locks, seat belts, headlights, avalanche safety equipment and so on.
Feile was founded in biella at the foot of the Italian Alps in191/and is mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make Feile considered as a representative of art and a model of luxury. 1972, Philo hired a Japanese designer, Mr. Yi Xin, to design the trademark, so the trademark with the letter F as the main element came out. This F letter is very creative, using beautiful and plump geometric patterns, and has a strong artistic aesthetic feeling, which is very consistent with Italy's long artistic atmosphere.
Founded by former Maryland soccer star Kevin Plank in the United States on 1996, Andema is the top brand of American sports equipment (NYSE code UA). The logo of Andema trademark consists of the initials "U" and "A" of Andema, and red is the brand recognition color. Kevin Plank, the founder, was tired of the painful feeling that cotton T-shirts were soaked with sweat after exercise, so he developed a dry and sweat-wicking strong telescopic sports T-shirt, and established its influence in the field of sports segmentation with professional technology. Even former US President Barack Obama chose Andema for physical exercise, which shows that Obama's influence is extraordinary.
JACK WOLFSKIN was founded in Idestam, Germany 198 1, and is the first outdoor sports brand in Germany. Mainly engaged in tents, backpacks, clothing and other products, with its unique design and excellent quality renowned in Europe. The logo of the brand trademark is the footprint of a wolf's paw. It is Jack Wolfsk's philosophy to respect nature and care for living things. His brand advocates protecting the earth's environment, experiencing the magic of nature and sharing the feelings of life.
Yamanaka (Shan Hao) was founded in the United States by Luke Tanabe on 1993, referred to as MHW. Because its logo resembles nuts, it is affectionately called "big nuts". Mainly engaged in outdoor clothing, tents, sleeping bags, backpacks and other products. Its products are famous for top-class materials, innovative design, exquisite craftsmanship and first-class cutting. Especially hard-shell clothing, some people think that its research and development and workmanship are comparable to Archaeopteryx, and it is regarded as the leader of outdoor brands. However, in 2003, after Mountain Hard Wear was acquired by Colombian sportswear company for more than 30 million dollars, it gradually developed in the direction of leisure and gradually stopped the competition of professional top equipment.
Speedo was founded by Alexander MacRae of Australia in 19 14, and is a world-famous sportswear manufacturer. In the Melbourne Olympic Games from 65438 to 0956, Speedo sponsored the whole Australian team and helped them win eight gold medals, which also made Speedo a world-famous brand. At the Beijing Olympic Games, Speedo's LZR swimsuit was an unprecedented success, and 92% of the athletes who won medals wore Speedo's products. Speedo is a long-term partner and sponsor of FINA. Most of the world's top swimming teams are sponsored by Speedo, and top swimmers are equipped with Speedo equipment!
The 10 global high-end sports brands listed above are all famous for their product performance and high-end top-notch, aiming at satisfying some sports enthusiasts and young people who pursue quality, instead of blindly pursuing sales worldwide. With the rise of the national sports trend, these top outdoor sports brands have gradually entered people's lives and will remain youthful and energetic in 2020. I hope that by simply combing the stories of these ten brands, you can have more re-understanding of these brands.