Development history
19 15, Carl Hongbang, the founder of Nutrilite, came to Shanghai, China as the business representative of a milk company. With the deepening of local life, Carl noticed that most farmers in China live on fresh vegetables and brown rice, and never suffer from beriberi, while the rich who eat refined food are prone to beriberi. This phenomenon caused Carl to think deeply. Perhaps the disease is not rooted in the substances contained in food, but because of the lack of certain substances in food.
Carl has a strong interest in Chinese medicine. Chinese medicine believes that supplementing certain substances that the human body lacks can restore people's health and restore the balance of yin and yang. This theory inspired Carl a lot. Karl speculated that eating nutrients that the human body lacks will help to improve people's health. So he began to think about how to process plants and produce a "nutritional supplement" product that has been brewing for a long time.
But the increasingly tense situation in Shanghai at that time, Jeancard finally left China. A year before he left, he was under house arrest with hundreds of foreigners. In prison, due to the lack of food, Carl tried his best to get some green plants to make soup to test his idea of nutritional supplements. He shared the food he prepared with his friends. People who drank soup were obviously better than others.
Carl Hongbang 1927 left China. After returning to America, Carl set up a small laboratory on Barbara Island in California. After numerous attempts, from 65438 to 0934, Carl finally developed the world's first vitamin/mineral nutritional supplement food, and then established California Vitamin Co., Ltd.. 1939. Carl renamed the company Nutrilite Nutritional Food Company.
From 65438 to 0972, Nutrilite was acquired by Amway, and Nutrilite entered a new stage of development. Today, Nutrilite embodies the collective wisdom of outstanding scientists, farm operators, manufacturers and distributors around the world, and has grown into a high-quality brand of global nutritional supplements.
organic farming
Amway Nutrilite is one of the few nutritious food producers in the world who still grow their own plant materials. In California, Washington, Mexico, Brazil and other places, Nutrilite owns its own farm with a total area of over 3,000 hectares, and harvests several tons of more than 20 kinds of crops such as alfalfa, cress, parsley, carrots, spinach and fruits every year. For decades, Nutrilite has been planted in strict accordance with natural methods, and all farms have obtained organic farm certificates issued by professional certification departments.
Nutrilite Lakeview Town Farm
Location: Southern California
Area: 233 hectares
Crops: alfalfa, spinach, parsley, cauliflower and carrots.
Nutrilite Brazil farm
Location: Central Brazil (3 degrees south of the equator)
Area: 1.659 hectares
Crops: West Indian cherries and other tropical fruits.
Nutrilite salmon lake farm
Location: Washington State
Area: 288 hectares
Planting crops: echinacea, grass and mint and other herbs.
Nutrilite Mexican farm
Location: Jalisco, Central Mexico
Area: 547.5 hectares
Crops: alfalfa, citrus, water chestnut, garlic, etc.
soil management
* Use cover crops (plants for rotation) to increase organic matter in the soil.
* Never use chemical fertilizer in the process of planting plants, but use "natural mixed fertilizer" to balance the minerals in the soil.
* Feeding earthworms to loosen the soil and increase the water retention capacity and oxygen content of the soil.
Crop management
* Adopt "biological control method" to control pests and weeds by using natural beneficial insects to maintain natural ecology.
* Intercropping two crops together can reduce soil erosion, naturally control weed growth and attract beneficial insects to inhabit.
* Using pure well water for irrigation, the water seeping into the underground aquifer can be recycled.
brand building
Nutrilite represents not only a series of excellent nutritional and health foods, but also a global leading brand in the field of nutrition and health care. Nutrilite has never stopped growing since it was founded more than 70 years ago. Today, Nutrilite brings together the collective wisdom of outstanding scientists, farm operators, manufacturers and distributors around the world, and continues to maintain and deepen Nutrilite's authoritative position in the world nutrition and health care industry through breakthrough work.
From 65438 to 0998, after Nutrilite entered the China market, Nutrilite's brand building carried out fruitful exploration and innovation, which made Nutrilite's product concept of "the essence of nature, the essence of science" deeply rooted in people's hearts, and the concept of "health is the future" was widely recognized, which effectively promoted product sales and improved the popularity and reputation of Nutrilite's brand.
First, the brand image
1.200 1 Up to now, Amway Nutrilite has invited outstanding athletes at home and abroad to be brand image spokespersons.
2. In 2009, Nutrilite launched a brand-new advertisement "Beyond", which was jointly performed by China National Gymnastics Team at its peak and world football superstar Ronaldinho, further deepening the concept of "Only with health can there be a future".
B, support sports undertakings
1.2001July, sponsored the 2 1 Asian Men's Basketball Championship.
Gan Zhiying, Vice President of Amway (China), presented the Amway Most Valuable Player Award to Yao Ming, a basketball player from China.
In February, he sponsored the 200 1-2002 FINA World Cup Swimming Tournament.
3. In June 2002, sponsored the first Amway Nutrilite Run in Shanghai.
4. In 2003, Amway Nutrilite Health Run was successfully held in Guangzhou, Shanghai and Shenyang.
5. In 2004, Amway Nutrilite Health Run set off the climax of the national fitness campaign in eight cities across the country.
6. In 2005, Nutrilite Health Run will be extended to 265,438+0 cities in China.
7. In 2005, Nutrilite joined hands with NBA, the world's top basketball league, to launch the first junior NBA league in China.
8. In 2009, Nutrilite was named "Amway Nutrilite 2009 Beijing International Long-distance Running Festival", which was the first time to convey the enthusiasm of healthy running to Beijing.
C. Nutrilite Health Experience Center
1. Amway (China) Nutrilite Health Experience Center covers an area of more than 500 square meters, which fully embodies Nutrilite's farm planting, processing and production, scientific research strength and extraordinary development process.
2. The Experience Center has five theme areas: Nutrilite Healthy World, factors affecting health, health needs, why Nutrilite is selected, Nutrilite is in China, health test area, mini Nutrilite Museum and outdoor plant display area.
3. Exhibits, objects, models and videos have been interpreted and shown many times.
4. Opening Ceremony 2002125 October, 165438, Amway executives accompanied government guests to visit, leaving a good impression.