When designing moon cake packaging, we need to follow the following six principles:
(1) Safety principle of mooncake packaging design.
Safety is the most basic principle of packaging design. In the pre-packaging process, the selected packaging materials and memory packaging must be suitable for the physical and chemical properties of the product to ensure that the product is not damaged, deformed, deteriorated or smelly. As a kind of food with shelf life, moon cakes are easily influenced by external factors, so the safety principle should be put in the first place in the design of moon cake packaging.
(2) The principle of economy in mooncake packaging design.
On the basis of pursuing beauty, the packaging design of moon cakes needs to consider practicality. The online design and packaging of Www.0 12logo.com Zunshijie logo is too gorgeous, which will cause high cost and waste to the company. Therefore, the selection of packaging materials should be safe, firm, light and low-cost, and the internal structure should be scientific and reasonable, which can not only protect the products without adverse side effects, but also prevent the waste of large packaging of small commodities and luxury packaging of low-priced commodities.
(3) The artistic principle of mooncake packaging design.
The artistry of packaging mainly depends on the design of mooncake packaging, including the design of characters, patterns and materials. The strong artistic color of mooncake packaging box can not only increase its external aesthetic feeling, but also stimulate consumers' desire to buy, thus promoting consumption. Therefore, in the design of mooncake packaging art, it is refreshing to require elegant, vivid, unconventional and imitative packaging materials. The pattern of the package. Words must be clear and truthfully reflect the characteristics, functions, specifications and uses of goods.
(D) The principle of credibility of mooncake packaging design.
As a kind of food, moon cakes need to abide by the principle of good faith necessary for food enterprises. Food is related to people's health. When designing packaging, we should pay attention to packaging ethics and establish a good reputation of enterprises. Put an end to packaging fraud, deception and damage to the interests of consumers.
(5) Moon cake packaging needs to respect the religious beliefs and customs of consumers.
There are 56 ethnic groups in China. According to different regions and cultures, their customs, product features and design methods have their own characteristics. Take moon cakes as an example. The method of making moon cakes is the same, but the packaging design may be very different. In packaging design, we should respect the customs of different countries, nationalities and regions, and the characters, patterns and colors on packaging and decoration should not conflict with the religious beliefs and customs of the target market.
(6) The scientific principle of mooncake packaging design.
The scientificity of packaging means that the shape and structure of mooncake packaging should fully consider the convenience of use, storage and carrying, which is conducive to transportation, storage and in-store display and reflects scientific and technological requirements. The packaging design of moon cakes is a highly technical and artistic work, which requires not only professional design methods, but also the investigation of packaging culture and the selection of packaging factors. The above are some principles that enterprises should follow when designing mooncake packaging.