The content should be original.
Keep the field vertical.
Actively post.
These three principles are very important.
How to quickly turn the headline in the emotional field into a positive one, just like quickly turning it into a positive one. First of all, we should pay attention to the five dimensions of health, attention, communication, verticality and originality, and we need to start from these five dimensions. Meeting the following conditions is conducive to improving the scores of these five dimensions:
Health:
The pictures are beautiful and reasonable, which improves the reading experience of users;
If you publish video content, I suggest you upload a video with clear sound and excellent image quality;
The content is attractive and guides users to finish reading;
Don't exaggerate the title, so as not to arouse users' disgust, cause reporting or be suppressed by machine recognition;
Don't publish or spread old news.
note:
High-quality content itself can arouse readers' enthusiasm for forwarding or discussion, attract readers to pay attention to your headline number, and become your headline number fan. This is the basis for improving "attention"! The more fans, the higher the attention;
Let fans trust your content. Fans can increase their attention by reading your articles, watching your videos or commenting on your content.
Improve the loyalty of fans and make a meaningful reply to the high-quality comments of fans.
Degree of transmission:
Keep a stable update, accumulate sand into a tower, and you will get a relatively high cumulative reading volume/cumulative playback volume;
The better the content, the more people you see and the better the "communication".
Verticality:
Non-original content should adhere to 1 article per day, original content should adhere to 2-3 articles per week, and video content should adhere to 1 article per week. Insisting on updating will play an important role in maintaining verticality (original/non-original is determined by the system, not the original label of the account);
Authors can publish content in many fields (such as food, tourism, sports, etc.). ), but the system will select the most popular content according to the reader's reading behavior data (reading, playing, commenting, liking, sharing, etc.). ) to judge the author's good field (one or more, usually one);
If you are good at content outside the field, the account verticality score will be reduced;
Sometimes, for some cross-cutting topics, readers' feedback may be different from the author's original intention. For example, a piece of content, both "tourism" and "food". According to the feedback from different readers, it may be considered as a topic in the fields of "tourism" and "food". When this happens, the author may expect verticality. But please don't worry, after all, the recognition of readers is the most important thing!
Originality:
Try to ensure the originality of the content and reduce extraction, editing and sorting;
Start with the title number. If the content is published on other platforms first, the machine can also judge that this is a multi-contribution by the same author when comparing the whole network, but the originality score will be reduced;
Try to publish manually and reduce the use of the "WeChat synchronization" function. Because the interface of WeChat public platform is often temporarily adjusted, the content may not be synchronized in time, and it may even be "reprinted" by other headlines before the original creator publishes it, which has a negative impact on originality.
If you work in the emotional field, the first thing to become a full member is to ensure that original articles in the emotional field are published every day. Illustrated with pictures and texts, it usually takes about a week to become a full member. Nowadays, many people become full members after an article. Actually, it's not difficult. The key is to insist on vertical, original, vertical, original, vertical and original. Say the important words three times!
The headline number authentication field is wrong. Can you cancel it? The title field is selected incorrectly and cannot be modified.
Only by writing in this field can you earn money through certification.
How to look at the domain name of headline number;
1, landing today's headline official website.
2. Click the title number option instead of logging in. Log in as a reader (you can also access the headline option after logging in).
3. Click Login, enter the account password and confirm. Next, you can see the headline home page.
4. Drop down the menu bar on the left side of the headline number personal homepage, then find the account information option and click Enter.
5. The domain name of the headline number can be seen on the account information details page.
Title number:
Headline number, once named "Today's Headline Media Platform", is a media/self-media platform under Headline today, which is dedicated to helping enterprises, institutions, media and self-media gain more exposure and attention on the mobile side.
Can I advertise after the headline enterprise number turns positive today? From 20 15 12: 00 on February 30th, everyone can have a headline number. As long as the following information is true and complete, the applicant can open the headline number and publish the contents: headline name, avatar, introduction, etc. Conforming to the platform specifications; Correct selection of account type; "Personal" application: the applicant's true and valid identity document information *; Types of application for "media" and "enterprise": business license (or organization code certificate), power of attorney and other institutional qualification information; When applying for a new headline number, the content created and published by the applicant in other media (newspapers, China Station, radio stations, WeChat official accounts and other platforms, etc.) is still a very helpful reference, but it is no longer regarded as a necessary condition for application. Some applicants with insufficient creative experience will be regarded as "novices" under the heading. Some functions of "novice" headline numbers are different from general headline numbers: the maximum frequency of content publishing is: 1 article/day; Temporarily unable to apply for opening headline advertisements, self-operated advertisements, WeChat /RSS synchronization, "original" functions and "10 million yuan" plans; Every "novice" headline number has the opportunity to be converted into a common headline number-every once in a while, we will evaluate the quantity, quality and violation records of the "novice" headline number and end the "novice period" of some accounts. Two years after its launch, headline number has become one of the most important content creation platforms in the Chinese world. By relaxing the access standards, we hope to further encourage creators and promote the openness and equality of information circulation. This is an era when everyone can make headlines. You created the title. Note: * Employees whose headline number is health, finance and economics should provide corresponding qualification certificates, such as medical practitioner qualification certificate, public relations dietitian qualification certificate, securities qualification certificate, etc. Please send the scanned certificate to the customer service email mp@toutiao China. * The headline numbers of the group media, individuals, enterprises and other organizations that apply for residence after February 30th, 20th15th12nd will enter the new account review process, and the accounts submitted before12nd will still be reviewed according to the original standards.
How can I quickly turn positive in the headline number? There are two ways to turn headline numbers into positive ones, one is manual review, and the other is self-help. I remember I used self-help to make my headlines regular, because my headline index has reached its required 650 points, and the number of recommended articles exceeds 10. Please see if you meet its requirements. If not, you can choose to turn it into routine through manual review.
What is the hottest field in the headline? The main fields are: entertainment, military (individuals can't register), history, cars, and story feelings.
Today's headlines are more comprehensive. Can you get through the novice period? You can pass the novice period in any field and post vertically. Insist on originality.
Can the same brand name be used by different businesses in different fields? With the consent of the company to which the original trademark belongs, it is ok, unauthorized and illegal, and it is regarded as infringement. Article 213 of the Criminal Law: Whoever uses a trademark identical to its registered trademark on the same commodity without the permission of the owner of the registered trademark, if the circumstances are serious, shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention and shall also, or shall only, be fined; If the circumstances are especially serious, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years and shall also be fined.