As early as 19 15, the company's predecessor, Ji winery, won the first international gold medal for Shaoxing wine at the Panama Pacific International Expo held in San Francisco, USA. Up to now, it has won the gold medal 15 times at home and abroad, and its products have been praised as "oriental ruby" and "the crown of oriental famous wine" by international friends. The annual production capacity of the company's yellow rice wine has reached 654.38+1100,000 kiloliters. It has two production bases, Ke Qiao Headquarters and Jiashan Yellow Rice Wine Co., Ltd., with a total area of 600,000 square meters. It is one of the largest production and export bases of yellow rice wine in the world.
As the intangible cultural heritage inheritance base of Shaoxing Yellow Rice Wine Brewing Process, Shaoxing Shaoxing Liquor has a thousand-year history and is carefully brewed with refined white glutinous rice, wheat koji and Jianhu water as the main raw materials. After years of aging, the product has moderate alcohol content, clear orange color, rich fragrance, elegant and natural taste, sweet and mellow, soft and refreshing, and rich nutrition. It is a low-degree nutritious wine which conforms to the modern consumption concept, has a high taste and is suitable for the world trend. It is also the first batch of national geographical (origin) mark protection products in China.
Over the years, the company has followed the quality policy of "fine brewing Shaoxing wine, constantly creating famous brands and treating customers sincerely", paid close attention to quality and remolded brands, and took it as its responsibility to provide consumers with green, healthy and safe drinks, and achieved remarkable results. 1997101On October 22nd, the company passed the ISO9002 international quality system certification for the first time in the national yellow rice wine industry. 1998, Shaoxing wine in Huijishan was designated by the Great Hall of the People in Beijing as the only special yellow wine for state banquets. 1999, the trademark "Huijishan" was recognized as "the first batch of national key protected trademarks" by the State Administration for Industry and Commerce; In April 2000, the company was approved by the State Bureau of Quality and Technical Supervision as the first batch of "National Geographic (Geographical Product) Marks" protection enterprises; 200 1 year, the company passed the ISO 1400 1 environmental management system certification; 200 1, 1 was approved as green food in China by China Green Food Development Center on February 8th, 2008. In 2004, as a cleaner production pilot enterprise in Zhejiang Province, the company passed the cleaner production acceptance; In 2005, the trademark of "Huijishan" was awarded as "China Famous Trademark"; In 2006, the technology center of Huijishan Shaoxing Liquor Co., Ltd. was awarded the provincial enterprise technology center, becoming one of the only two provincial enterprise technology centers in the domestic yellow rice wine industry, and Huijishan was named the first batch of "Chinese time-honored brands" by the Ministry of Commerce. In the same year, the company won the "Zhejiang Quality Management Award"; In 2007, Huijishan Yellow Rice Wine won the title of "China Famous Trademark".
In the face of fierce market competition, the company takes quality as the cornerstone, actively implements brand strategy and talent strategy, and constantly increases technological innovation and product development to ensure the sustainable development of enterprises. Through management, technology and marketing innovation, we will strive to build a benchmark enterprise in China yellow rice wine industry. The company has become the only enterprise in China yellow rice wine industry with five honors, namely, "China Famous Trademark, China Famous Brand Product, China Time-honored Brand, Green Food and National Geographical Indication Protection Product". Products are not only sold well in the domestic market, but also exported to Japan, Singapore, Hong Kong, Macao, Europe and America and other countries and regions.