1. Market competition: The pharmaceutical industry is a highly competitive market, with not only numerous pharmaceutical manufacturers, but also numerous pharmaceutical sales channels and platforms. Although JD Health is a well-known e-commerce platform, it still faces competition from other platforms and pharmacies in the field of drug sales.
2. Consumer trust: Drugs are commodities related to consumers' life safety, so consumers have a high degree of trust in drugs. If there are problems with the quality of drugs in JD Health or consumers' trust in them declines, it will lead to a decline in sales.