Tiandi No.1 contains no alcohol. It is a vinegar drink. Taking high-quality Shanxi aged vinegar, honey and nutritional vitamin BT-L- carnitine as raw materials, a healthy table vinegar beverage, Tiandi No.1, was scientifically developed, which was the first in China. The composition of vinegar usually contains 3% to 5% acetic acid, and some have a small amount of tartaric acid and citric acid. Although it is a product of distiller's grains fermentation, it does not contain alcohol.
As a large-scale vinegar beverage production base in China, Tiandi No.1 is famous for its apple vinegar, which is a necessary drink for home life and leisure travel. Nowadays, vinegar beverage is increasingly becoming a new generation of table drinks that consumers like because of its unique taste and health care function.
Apple vinegar is a kind of beverage, which tastes acidic and alkaline after metabolism in human body. It has the function of neutralizing acidic foods such as fish, meat, eggs, rice and noodles, and is beneficial to the preservation of various nutrients and the absorption of calcium. Most acidic foods contain metal elements such as calcium, potassium, magnesium, iron, sodium, manganese and zinc, such as apples and tomatoes. Although it is sour in the mouth, these organic acids are decomposed into carbon dioxide and various acidic salts in the body and become alkaline, which can effectively improve the acidic constitution of the human body and make the human body weakly alkaline.
Shelf life of Tiandi No.1 apple vinegar bottle
Shelf life: 24 months
Ingredients: water, fermented vinegar, concentrated apple juice, high fructose corn syrup, honey, edible salt, food additives, etc.
You can smell the apple as soon as you open it. The entrance is also the taste of apple, and it is not very sweet, because it is apple vinegar, sweet and sour, which not only dispels the sour taste of vinegar, but also has a full apple flavor to satisfy the taste buds.
Tiandi No.1, a local beverage brand that stands out in the vinegar beverage market in Guangdong, has finally ushered in close combat with the international fast-moving giant Coca-Cola. As the founder of "Tiandi No.1", Bobby Chen seems happy to see his opponent's "God assists". Recently, when Bobby Chen accepted an exclusive interview with Yangcheng Evening News, he responded for the first time how to look at the powerful competitors and the future market layout.
How to treat yourself: "I have been running for 24 years and I am so lonely."
"For 24 years, I have been walking alone on the track of vinegar drinks, and now I finally have an international giant." Seeing the reporter, it is difficult for Chen Sheng to hide his excitement before he is seated. The vinegar beverage market is attracted by fast-moving consumer goods giants, indicating that this track has unlimited potential and is expected to break out.
In the past 20 years, vinegar beverage, as a functional beverage, broke into the dining table of Chinese people for 20 years, and it was also the first time that Tiandi No.1 took the lead.
Back to the beginning of 1997, someone made a health drink blended with aged vinegar at the banquet. Soon, Guangdong and even the whole country set off this wave of "aged vinegar drinks". Bobby Chen, who was still in the wine business at that time, seized this opportunity at the right time, called the production department and decided to launch "Heaven and Earth First" immediately. At this time, the domestic vinegar beverage market was almost blank, and Tiandi No.1 was snapped up as soon as it came out, which opened the prelude for vinegar beverages to seize the status of beverage rivers and lakes.
"At that time, the first machine was urgently pulled from an exhibition in Shanghai, and it made 1 can in three seconds. Now we have seven or eight production lines, and each line can make 20 cans a second. " Bobby Chen recalled, "When others make fast-moving consumer goods, such as carbonated drinks and mineral water, they are all doing the stock market. We have directly opened up a market, which is equivalent to farming in the desolate northern wilderness. It is not easy. "
After years of consumer education, there are more and more participants on the apple vinegar track. At present, there are mainly local brands such as Tiandi No.1, Lv Jie, Youzhen, Yineng, and Xianlvyuan. However, as the head enterprise of the fruit vinegar industry, Tiandi No.1 has been firmly occupying the market. It is reported that 70% of the national vinegar beverage market is in Guangdong, and Tiandi No.1 occupies 80% of the market share in Guangdong.
This time Coca-Cola entered the vinegar beverage market, which was fierce and menacing. It is reported that Coca-Cola's Minute Maid apple vinegar beverage incorporates several most popular elements-foam, low sugar and zero fat. The tank body adopts modern pop-top cans and hand-painted pattern design, which highlights the product characteristics of health and trend. The product was launched in June 2020. The first batch of listed areas aimed at Guangdong Province, the main market for vinegar drinks, and seemed to be on the verge of hand-to-hand combat with Tiandi No.1.
Bobby Chen thinks it's good to have heavyweight entrants on the vinegar drink track. We are open and welcome. We hope that more competitors will join us and jointly make the cake in the vinegar beverage market bigger.