How to transmit positive energy with new media

With the rise of the Internet, the current media landscape is undergoing earth-shaking changes. Although online media and new media have had a certain impact on traditional media, they have also played a great role in news dissemination. It can be said that new media is a "double-edged sword". If used well, it will transmit positive energy to society. If it is not used well, it will cause some negative social impacts. Therefore, under the current situation, the formation of diversified media poses new challenges to mainstream media. Qiushi, as an official publication sponsored by the Central Committee of the Communist Party of China, should maintain the guiding role of public opinion and actively transmit positive energy under the diversified public opinion pattern. Combined with daily work, I think we should start with the following points. First, stick to the mainstream ideology and stand firm. Only with the guiding ideology of Marxism, the national spirit of Socialism with Chinese characteristics with * * * ideals and patriotism as the core, and the socialist concept of honor and disgrace as the working criterion, can new media develop healthily and transmit more positive energy. At present, the content of individual websites is messy, and many social negative news attracts people's attention, which has a certain negative impact. Therefore, in the spread of new media, every article of ours should aim at spreading positive energy and resist the negative energy of the network. Second, the selection and compilation work should be cautious. New media is interactive and has great social influence. Therefore, in our work, we should be more cautious and rigorous in dealing with every news, insist on the authenticity of the news, pay attention to censorship, and avoid inaccurate news. Try not to follow the trend of speculation, consider social effects when publishing, and persist in spreading mainstream ideas. Third, change the propaganda voice and win the audience war. We should change the traditional propaganda voice to the audience of new media, instead of using "fake big air" to publicize the theory, we should tell people's affairs in people's words, adapt to the psychology and needs of the audience in the reporting language, and use more languages that conform to the new media on the new media platform.