1, brand positioning: Jiaduobao can emphasize its traditional, healthy and natural characteristics by repositioning its brand image to attract a wider range of consumers.
2. Product innovation: On the basis of maintaining the traditional formula, Jiaduobao can introduce new varieties that are more in line with the tastes and needs of modern consumers, such as low-sugar or sugar-free herbal tea, in order to increase market share.
3. Media promotion: Jiaduobao can put advertisements in major media to increase brand exposure and hold regular media conferences to let consumers know the latest trends of the brand.
4. Social media marketing: Jiaduobao can interact with young consumers through social media platforms, share brand stories, activities and promotional information, and enhance brand awareness and recognition.
5. Brand alliance: Jiaduobao can cooperate with other well-known brands, such as sports events and music festivals, to expand brand influence and audience.
6. Crisis public relations handling: In a crisis situation, Jiaduobao needs to respond in time, take effective measures, handle the incident openly and transparently, and maintain its brand image and reputation.