Features:
Medical representatives are marketers in special industries;
The promotion target of medical representatives is Yamatonokusushi, a clinical doctor in the hospital;
The products promoted by medical representatives are drugs related to human life and health;
The basic job function of medical representatives is to use their professional medical knowledge and promotion skills to publicize and promote the characteristics of the drugs to achieve the purpose of promotion.
The characteristics of the promotion target: high level of cultural knowledge;
Have a more rigorous scientific attitude;
Play a leading role in drug consumption.
Basic working methods: organize various forms of product promotion meetings and hold lectures;
Professional face-to-face visit to clinician Yamatonokusushi.
Basic requirements: college degree or above in medicine and pharmacy, with certain clinical theoretical knowledge and practical experience;
Have a rigorous scientific attitude of being responsible for people's life and health;
Have strong spirit and good cultural accomplishment;
There is good potential as a marketer.
Question 2: What does medical representative mean? Medical representative:
Generally speaking, it is mainly to recommend drugs to doctors, let doctors use drugs themselves, help doctors understand drugs, help doctors do medical research, give doctors credits (if they accumulate more, they can upgrade, and doctors have to learn several credits every year), organize training, hold meetings, and invite experts to give lectures.
Question 3: What is a medical representative? A medical representative refers to a person who, as a pharmaceutical enterprise or a production enterprise, conducts sales, return visits, contacts and feedbacks of pharmaceutical business. Generally speaking, it means selling medicine. But in fact, he is still different from the drug seller. Medical representatives in the normal market refer to people who have more professional medical knowledge to market medical devices and drugs. Most of them are professionals who graduated from professional medical colleges. For example, Dalian Medical University has a major in pharmaceutical marketing, which is mainly responsible for business promotion in foreign companies and state-owned enterprises. There are two medical representatives: one is in charge of the hospital and communicates with the hospital president and attending physician on a daily basis; The other is to operate pharmacies, mainly to communicate with the managers of chain pharmacies and retail pharmacies about the circulation of drugs. At present, there are the third kind of medical representatives, mainly acting as agents for drugs and operating in small areas. Medical representatives do well in making money, and they are still salesmen. Excellent medical representatives should have a flexible market mind and an agile thinking mode. Make good suggestions to the company. But now, with the gradual standardization and legalization of China's pharmaceutical industry. The pharmaceutical representative industry is getting worse and worse, and the era of earning money by kickbacks has passed. People who want to make a difference in this industry should consider their future. Fight for kickbacks, you will lose sooner or later.
Question 4: What is medical marketing? Professional pharmaceutical sales are the sales of drugs. In the process of sales, you can fully embody your professional academic image, skillfully use skills purposefully and step by step, not only to make doctors understand and understand, but more importantly, to make them accept and agree with your views and products, and finally achieve the purpose of sales. Main courses: introduction to drug circulation, marketing, introduction to clinical medicine, pharmacology, pharmacy, pharmaceutical affairs management, marketing planning, international trade practice, financial management, etc.
(1) drug production, sales and quality control in large pharmaceutical factories;
2) Marketing of medical devices and medicines of large pharmaceutical companies;
(3) Drug sales and management of chain pharmacies and pharmacies;
4) Hospital pharmacy work; (5) Inspection and supervision of drugs by health administrative departments.
Question 5: What does "distributing goods" mean in drug sales? distribute
"Distribution of goods", also known as "distribution of goods", is a series of processes to persuade retailers to distribute their products, an activity for enterprises and distributors (or online distributors and offline distributors) to cooperate in developing markets in a short time, and an important basis for the rapid start of the market. "Distribution" is conducive to the rapid listing of products, the establishment of stable sales outlets, and the formation of a linkage situation of "one point drives the first line, and the first line drives one side" ...
Usually, the action of "distribution" has three characteristics: first, the time is short (the "distribution" of a specific market can generally be completed within three months); Second, it is fast ("distributing goods" requires enterprises to concentrate superior manpower, material resources and financial resources to open the market efficiently and quickly); Third, there are many means (in the implementation of "distributing goods", enterprises should comprehensively use personnel to publicize, try out, post posters, give gifts and other ways to develop the market).
The work of "distributing goods" often includes the following tasks: the sales staff and dealers of the enterprise cooperate to visit the wholesalers and retailers in the target area and actively introduce them to the relevant information and product characteristics of the enterprise (or dealer); Posting advertisements; Selling products; Give away promotional items; Investigate competitors, etc.
Question 6: What does medical representative mean? Feedback.
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2 sheets
Pharmaceutical sales representative
occupation
More meaning
Medical representatives are responsible for the promotion of related drugs. Some run hospitals, and the clients are doctors. Some are in charge of pharmacies, and customers are dealers. Strong communication and coordination skills are required. At present, there are more than 2 million medical representatives in China. The role of medical representative was first introduced by joint venture pharmaceutical companies. From 65438 to 0988, a joint venture pharmaceutical company in the south took the lead in "cultivating" a group of medical representatives for the society. Other pharmaceutical companies have followed suit, and medical representatives have mushroomed.
Question 7: What is medical marketing? Medical marketing is: in hospitals (80% of drugs are sold in hospitals), we find the demand for drugs from hospitals, target departments, indications, doctors, directors and so on. And create reasonable and appropriate drug and service benefits. Through them, we can complete a microscopic medical marketing.
Question 8: What does medical representative mean? This is for drug manufacturers to promote and sell drugs in hospitals and other medical departments. If the performance is good, the salary is still very good