1. The number of promotion plans for each account shall not be less than 2.
Generally speaking, the more promotion plans and units you have, the more you can subdivide keywords more thoroughly and locate more potential customers more accurately. Even if you only promote a product/business in one region, you can classify keywords from multiple angles to match more targeted ideas. By improving the correlation between keywords and creativity, we can improve the click-through rate and quality, and optimize the promotion effect.
2. The number of keywords in each promotion unit should not exceed 30, and it is recommended to keep it between 5- 15.
If the number of keywords is too small, it may lead to the lack of exhibition opportunities, the inability to locate more potential customers, and the promotion effect is not good. If there are too many keywords, you may not be able to ensure that each keyword is highly related to creativity, nor can you attract the attention of netizens, resulting in low click-through rate and further affecting your quality. It is suggested that you include keywords with similar meanings and the same structure in the same promotion unit, and the number of keywords in each promotion unit should be kept between 5- 15. If it exceeds 30, please use the keyword transfer function to split it as much as possible.
3. Each promotion unit has at least two ideas closely related to keywords.
When the netizen search triggers your promotion results, all the ideas corresponding to keywords have a chance to show. In different display positions, the display effect of creativity is different. Please pay attention to the completeness of the description of 1 in the creativity. For the same set of keywords, we can try different product selling points, styles and expressions in different ideas, and compare and evaluate the attractiveness of different ideas to netizens through creative reports, so as to continuously optimize the quality of creativity.
We also give a quality customer model for your reference.
By combing and optimizing the account structure, your promotion effect may be improved several times. For example, if keywords with similar meanings and the same structure are divided into the same promotion unit and wildcards are used for more targeted creativity, the correlation between keywords and creativity can be significantly improved, and the click rate may be increased by 150%-200%.
The process of designing the account structure is also the process of reorganizing and promoting the purpose. To establish a well-organized and easy-to-manage account, you need to comprehensively consider the business promotion objectives and status quo, and continue to optimize on the basis of analyzing statistical reports and promotion effects. Especially with the adjustment of your product/business and the change of keywords, you may need to constantly reorganize your account structure to get the best promotion effect.
For more questions, please go to Baidu search promotion help channel:/support/fc/index.html.
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