In 2020, not only people, cats and dogs and other pets will also use the take-away service. When the shovel officer forgot to reserve enough rations for the owner, the demand for take-away pet food began to increase. According to the data, 6 1% women will "take out" their pets, and 70% of them will buy food for cats. Judging from the packaging weight of food, the proportion of food weighing less than 500 grams reached 34%. Obviously, this demand is more of a temporary emergency for the owners.
2, small fresh meat loves to use foundation more than game consoles.
You never know whether the boy's bedside table has video games or foundation. This is an era of looking at faces, and a new generation of men are redefining beauty and entering a refined and elegant male era.
Tmall data shows that after the pre-sale of Tmall Double 1 1, the inventory of imported men's makeup increased by 3000%, while the growth rate of young people in small towns buying masks, cosmetics and other products exceeded that of men in cities in Beijing, Guangzhou and Shenzhen; According to the data of Koala, the growth rate of makeup consumption of boys after 00 this year has far exceeded that of girls after 00. Among them, the growth rate of boys buying liquid foundation after 00 is twice that of girls, and the growth rate of eyeliner is four times that of girls.
3. Small household appliances comfort urban singles.
The trend of single economy is prominent, and the epidemic forced single young people to live at home, which led to the rapid growth of sales of small kitchen appliances. Tmall data shows that in the first quarter of 2020, the turnover of multifunctional wok, chef machine and sandwich machine increased by 150 1 1%, 453% and 3353% respectively. 165438+ 10 month/1in the first hour, the turnover of new small household appliances such as aromatherapy machines, tableware sterilizers, commercial dishwashers and floor washers increased by 10 times year-on-year.
After 4 and 90, girls like drinking more than boys.
After 90, girls like drinking more than boys, but girls prefer low-alcohol fruit wine. According to the Insight Report on Young People's Alcohol Consumption in 2020 by the First Financial Business Data Center, the number of female consumers after the 1990s has surpassed that of men. According to the data of Tmall Supermarket, boys over 40 prefer to buy whisky, while girls in cities under 25 buy low-alcohol fruit wine in pink packages.
5, girls wear rimless underwear, just be happy.
"Buy not underwear, but attitude, please yourself" is an important creed of a new generation of female consumers. Girls wear underwear not for the primary purpose, but to make themselves more comfortable and comfortable. In 2020, Tmall Double Eleven, Ubras frameless underwear brand became one of the new brands with a turnover of over 100 million in 16. Loopless underwear has also become the fastest growing category of women's underwear.
6. Grandparents began to go online to see a doctor.
The Internet penetration rate in China is as high as 64.5%, but only 6.7% of netizens are aged 60 or above. The epidemic has made the health code more important than the ID card, and many grandparents have to be equipped with smart phones.
Due to the inconvenience and insecurity of going to the hospital, Internet medical care has gained a surge in traffic. According to Wang Yuxi, CEO of Dr. Chunyu, during the epidemic, the number of new users aged 55 and above unexpectedly increased significantly. Since 2020, the number of new users of Dr. Chunyu in this group has exceeded 1.