(1) Franchise
The health industry in the new era adopts a franchise business model that conforms to China's national conditions and has the characteristics of the new era. After years of practice and continuous improvement, it provides an efficient platform for every friend who joins the health industry in the new era.
The core of this business model is that the company (franchisee) grants the ownership of its own products, trademarks, service marks and management models to voluntary franchisees (franchisees) that meet the company standards. Franchisees, as independent legal persons, set up Guozhen franchise stores within the scope authorized by the company, which are responsible for market expansion, product sales and customer service.
(2) Guozhen franchise
Guozhen franchise is the market realization mode of health industry franchise mode in the new period.
Guozhen franchise store is the company's market-oriented window and the basic organizational unit for market expansion. All franchisees have legal business qualifications, accept the management of the state and law enforcement departments in policy, accept the constraints of social ethics and professional ethics in behavior, and accept the supervision and guidance of the company in business; There is relative independence in operation, and there is also unity in cooperation between stores and between stores and companies. Franchise stores are the intermediate links of the company facing the market in function, transmitting information internally, developing the market externally, establishing sales outlets and multi-channel marketing service networks in a planned way, and organizing sales. Companies and franchisees, franchisees (or outlets) and consumers, franchisees (or outlets) form business alliances, interest alliances and emotional alliances between salespeople and consumers. Standardize their operation under the unified operation mode, form a closely linked * * * body, and ensure the maximization of economic and social benefits.
(C) the operation mode of Guozhen franchise
(d) Guozhen's exclusive marketing plan
1, consumers enjoy unified discount (15-28%)
① All products sold by franchise stores are clearly marked, and shopping vouchers are issued after the products are sold. According to different consumption amounts, give new and old consumers corresponding preferential discounts, and fully ensure that the more consumers spend, the more preferential they enjoy. The unified standards are as follows:
Monthly cumulative consumption (yuan) Maximum monthly discount ratio (%)
0—660 0
66 1—2200 15
220 1— 10000 20
1000 1—30000 23
3000 1—60000 26
6000 1 above 28
2. Sales personnel enjoy a unified sales commission (14%).
Except for retail sales, franchisees should implement a unified sales commission policy when selling through full-time and part-time salesmen, and the sales price should be consistent with the retail price of franchisees. Products must be sold directly to the final consumers, and salespeople are prohibited from "intermediary" and "wholesale" in any form. For the salesmen who have completed the quota, their monthly sales will be multiplied by the corresponding commission coefficient, which will be distributed to 14% of the total sales of the franchise stores in the current month after being weighted and averaged with all the salesmen in the franchise stores. The monthly quota table of sales staff is as follows:
Cumulative sales (ten thousand yuan) or more Cumulative sales (yuan) Monthly consumption quota (yuan)
6 2000 660
12 4000 660
30 4000 660
42 4000 660
54 2000 660
3, the annual outstanding contribution award (4%)
Franchisees will give 4% bonus fund every year to salesmen who have made outstanding contributions according to their sales. Specifically, for the salesmen whose cumulative sales exceed120,000 yuan, they will be allocated according to the weighted average of the monthly sales of franchise stores in the way of 1%, 2%, 3% and 4% increasing step by step. The reward is calculated on a monthly basis and paid annually.
4. Welfare management system (5.5%)
The company will give the management bonus to the authorized franchise stores that fully perform the management and service functions, and there is no breach of contract or illegal business operation, and the bonus will be calculated and paid at 5.5% of the store's monthly sales. Stores can allocate a part to their branches according to the sales of their subordinate branches at a ratio of not more than 2.75%.
(E) Management characteristics of Guozhen franchise
1, unified operation mode For qualified franchisees who voluntarily apply and meet the criteria for opening a store, the company will uniformly authorize them to be the franchise service company of Guozhen, allowing them to sell a series of products with "Guozhen" as the main brand provided by the company in the franchise premises and perform the functions of market expansion, management and service.
2. Unified visual identity of Guozhen franchise store, including its name, logo, light box, plaque, interior decoration and product display. , made and arranged according to unified standards (see the Manual of Guozhen Chartered vi Visual Identification System for details).
3. Unified behavior identification means the unification of behavior norms, service standards, marketing methods and service terms.
4. The unified price management company implements a unified settlement method for authorized franchisees, clearly marks the price in sales, and strictly implements the national unified retail price policy.
5. Unified logistics management company should provide unified distribution services to authorized franchisees, and give reasonable market protection to the authorized areas of franchisees to safeguard their legitimate business rights and interests.
6. Uni-President Business Support Company provides all-round business support for franchisees, and plans and produces advertising copy, promotional materials and various audio-visual and written sales materials in a unified way.