What are the factors that affect the choice of advertising media?

The choice of advertising media will directly affect the success of enterprises in promoting products. Therefore, when the promotion company chooses the promotion media for its customers, it will not choose which media is good by feeling, but must pass market research.

The main factors affecting the choice of advertising media are as follows:

1, cost:

For enterprises, to weigh the expected market, income and cost of products, enterprises will fully consider the cost factor when choosing advertising media.

2, product personality:

The personality characteristics of products will affect the creative form of advertising performance and the choice of advertising media. Some media are not suitable for the promotion of several products, so we must pay attention to it when planning media.

3. Target market:

The target market needs to be considered when choosing media and determining the way to place advertisements. According to the characteristics of the target market, the target consumers are classified to adapt to the spread of various media.

4. Advertising text:

The creation of advertising texts must be naturally coordinated with the choice of media and the determination of delivery methods.

5. Feasibility of media:

Every media has certain restrictions, but it is not applicable to some advertising copywriting and delivery methods. We must fully understand and grasp the feasibility of advertising media when choosing media.