(1) Regular Page-Show the image and style of the store.
(2) big page promotion-exhibition activities at a specific time (focusing on atmosphere)
(3) Topic page-has a specific meaning and a specific time.
2. Design direction
The purpose of the analysis activity-positioning (crowd, crowd preference, product characteristics)
3. Creative theme page
(1) Fixed section-centering (fixed crowd)
(2) crowd characteristics and requirements for products
(3) Product features (if product features don't match with crowd features, use copywriting to deepen ideas)
(4) Decorative elements
Answer-(Take Valentine's Day as an example)
(1) crowd positioning: lovers, lovers
(2) Atmosphere creation: romantic and ceremonial.
(3) Colors: red, pink, black, gold and blue.
(4) Elements: fireworks, candles, gift boxes and lighting.
B- (Take New Year's Day as an example)
(1) crowd positioning: (no specific crowd) people who want to buy things.
(2) Atmosphere creation: New Year's new atmosphere
(3) color: red, black and gold
(4) Elements: fireworks, window grilles, snowflakes, snowmen and hot pot.
C- maternal and child themes
(1) crowd-women, mothers
(2) Features-safety, hygiene, health, good quality, great value (good quality and low price) and cuteness.
(3) The atmosphere-abstract, warm and lovely.
Clouds, kites, cotton, blue sky
B- Chinese-copy, product
C- feather grass, amusement park, bedroom
(4) Copywriting-cartoon, round body (cute)
(5) Colors-pink (feminine), blue (inclusive), green (safe) and light yellow (warm).