The relationship between big data and marketing

Big data can help brands find opportunities, such as new customers, new markets and new laws, avoid risks and potential threats, and also help adjust and optimize brand marketing decisions. This includes data talents, data model and organizational function optimization of emergency data management, which are also the three biggest thresholds in the current corporate big data marketing transformation. At present, the most real entry point of big data marketing is to do a good job in internal strength, that is, to popularize the concept of understanding the importance of data, including: the activity, magnitude, accuracy and diversification of data dimensions, and finally give it to the market for an education process.