In view of this phenomenon, Guangsheng Song, director of the National Indoor Interior Environment and Environmental Protection Product Quality Supervision and Inspection Center, analyzed that before the outbreak, people paid attention to the chemical pollution and odor pollution in the car. After the epidemic, the focus will shift/upgrade to the problem of biological pollution (bacteria, viruses, etc.). ) in the car, and people will pay more attention to whether there is a biological pollution control system and an air disinfection and sterilization system in the car.
So, what is a "healthy car"? What is the selling point of "healthy car"? Does it really hit the pain point of users? What changes will be brought to the development of the industry under the prevalence of "healthy cars"? In this regard, we analyze them one by one.
What exactly is a "healthy car"?
In fact, "healthy car" is just a concept. According to the publicity materials of their own "healthy cars" products, it can be found that in order to achieve the goal of cleaner and healthier air quality in the car, the "means" used are nothing more than adopting air conditioning filter elements with stronger filtering ability, installing negative ion generators in the car, loading air quality testing equipment in the car, loading "antivirus" devices in the car and using antibacterial materials in the car. ......
Among them, the practice of "using air conditioning filter elements with stronger filtering ability" is the most common, which is why people call "healthy cars" "cars with N95 masks". However, before the outbreak, there was no relevant certification for the filtration grade of automobile air conditioners, and it was under the popularity of the concept of "healthy automobile" that the first batch of "CATARC" passed by China Automobile Technology and Research Center Co., Ltd. was recently announced. CN95 List of Automobile Brands for Automobile Air Conditioning Filter Certification Test. "CN95" certification (C stands for automobile) is a component-level certification for the filtration level of automobile air conditioning filter elements, and CN95 will also be upgraded to the first healthy cockpit certification system in China. The first batch of certified enterprises are shown in the following figure:
Huacheng authentication
With the "official" certification, some consumers' doubts have been alleviated, and the OEM is also trying to play the concept of "healthy car". At present, the more popular "healthy cars" are: Geely invested 370 million yuan to develop "all-round healthy cars", and Geely ICON became? "All-round Healthy Car" is the first mass-produced new car; Great Wall Haval launched the "H-Clean Purification System", which will be installed on the new Haval H6 and Haval F7 models; The Aion series models under GAC New Energy will be equipped with an anti-virus health cockpit with "Aian filtering and anti-virus"; SAIC pioneered deep ultraviolet "anti-virus" automobile air conditioner. ...
However, a truly healthy car may not stop there. Volvo Car, which proposed to build a healthy car earlier, once said in an open class of healthy cockpit that the health of car cockpit roughly includes respiratory health, musculoskeletal health, tactile health and sound health.
Nevertheless, because the epidemic situation in COVID-19 has not been completely controlled, people's demand for "healthy cars" may still lie in whether the air breathed in the cars is cleaner and healthier.
Does the "healthy car" directly hit the pain points of users?
"Healthy car" can win the attention of many consumers, which is closely related to the epidemic environment in which people live.
When "home isolation" is considered as the most effective way to stay away from the virus, the safety problem of the car cockpit, which is called the "third space" outside of life and work, has been put on the agenda. This is what Guangsheng Song said at the beginning of the article. At present, the focus of automobile consumers will focus on the "biological pollution" of automobiles.
In the past, when it comes to the air health inside the car, the first thing that comes to mind is the air quality inside the car. How big is the chemical pollution caused by vehicle interior materials, paint and adhesive? Now, in addition to paying attention to volatile gases and odors such as pentatriphenylaldehyde (benzene, toluene, xylene, ethylbenzene, styrene, formaldehyde, acetaldehyde, acrolein) in the air inside the car, we may also pay attention to biological safety (various bacteria, viruses, etc. ) whether there is an air disinfection and sterilization system in the car and the car. -this may be the pain point of automobile consumption demand under the epidemic.
The only effective way to reject germs and viruses is the technical research and development of "N95 air conditioning filter screen" made by the main engine factory, the installation of sterilization device in the car and the use of antibacterial and bacteriostatic interior materials.
From this point of view, the birth of the concept of "healthy car" is very in line with the current market demand and trend. After this epidemic, people may pay more attention to the air quality inside the car. As Guangsheng Song said, "the automobile industry should further improve the concept of healthy cars, join the awareness of prevention and control of biological pollution in the interior environment, and establish an all-round prevention and control system including indoor chemical pollution, physical contamination and biological pollution."
Besides, will "healthy cars" have other "butterfly effects" on the whole automobile industry?
What market opportunities will the prevalence of "healthy cars" bring?
The prevalence of "healthy cars" is bound to bring some market development opportunities.
"The prevention and control of COVID-19 epidemic will promote the innovative development of China Auto interior materials enterprises. How to adopt new materials with antibacterial and bacteriostatic functions and adopt new technologies for parts and components with biological pollution killing function will become the next way out for the development of automobile interior and interior materials after the epidemic. " Guangsheng Song thinks.
According to another introduction, after the epidemic, the research and development of vehicle air purification in disinfection products is also a new topic. It is reported that the National Indoor and Indoor Environment Center is now collecting products, technologies and materials with disinfection and sterilization functions for the whole country.
The development of intelligent indoor air will also be promoted, and the market demand for intelligent control of indoor air quality will increase. It is understood that some health car products have "remote one-click antivirus function".
Most notably, with the improvement of people's requirements for indoor air quality, the specialized, specialized and standardized indoor air disinfection service in the automotive after-service market may become a new service hotspot and consumption hotspot.
Summary: The "healthy car" forced the air quality inside the car to improve again.
Whether there is smell or not is the most direct judgment of ordinary consumers on the air quality in new cars, and the smell in new cars mainly comes from plastic parts, rubber parts, paints and adhesives. Regarding the air quality inside the car, at present we refer to the "Guide to Air Quality Evaluation in Passenger Cars" (GB/T? 27630-20 1 1), this standard specifies the concentration requirements of benzene, toluene, xylene, ethylbenzene, styrene, formaldehyde, acetaldehyde and acrolein in the air inside the car.
Guide for evaluation of air quality in passenger cars (GB/T? 27630—20 1 1)
In October, 2065438+200665438+22/KLOC-0, the national environmental protection standard "Guidelines for Air Quality Assessment in Passenger Cars" (draft for comments) was compiled, which made more stringent requirements for the above-mentioned pentaphenyltrialdehyde limits.
Guide for evaluation of air quality in passenger cars (draft for comments)
According to the comparison, this exposure draft is even better than VOC(Volatile? Organic? The standards for compounds (volatile organic compounds) are more stringent. Some insiders even said that domestic models can meet the requirements of less than 30%.
In a word, the improvement of indoor air quality is promoted by two aspects. On the one hand, the country's requirements for standard setting are getting stricter and stricter, on the other hand, the market selection and promotion. The "healthy car" is favored by consumers, which means that the occurrence of the epidemic is forcing the OEM to improve the environmental safety operation in the car as much as possible. ?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.