1. The fuselage products of Hongxing Dairy are used for () √.
Impact on the market
Block the market
gain profit
Create a brand
Correct answer: C.
2. The following statement is true () √.
A You can't make a brand without unique technology and huge funds.
Once the brand power of B is formed, you can enjoy success without continuing to invest manpower, material resources and financial resources to build the brand. Advertising is the brand.
Brand D, like a person's personality, needs to be tested by practice, not overnight.
Correct answer: D.
One is marketing√ 3. In the history of human communication, there are only two main ways of communication, one is ()
An art
war
C character
negotiate
Correct answer: b
4. The original name of "green ecological cleaner" is () √.
Healthy express
Green oral liquid
Healthy habits
Lv Qi tonic wine
Correct answer: C.
5. The original name of "Tianao Xuelian Ganoderma lucidum tonic wine" is () √.
Healthy express
Green oral liquid
Healthy habits
Lv Qi tonic wine
Correct answer: D.
6. The specific work that terminal personnel need to complete in the retail terminal generally includes item (). √
five points
B6
C 7
D 8
Correct answer: C.
7. The following statement about Red Star products blocking the market is correct () √.
A has a distinct concept-balanced nutrition, playing the concept card.
B in the competition with competitors, gain a price advantage and make consumers feel value for money.
C launched two barrels of milk powder and hardcover milk powder.
D is the fuselage product of Red Star Dairy.
Correct answer: b
, and then spend two minutes. 8. When a business person visits a customer, the basic way to visit is to spend one minute ().
(), and finally spend three minutes () √.
A introduce yourself, listen to customers and follow their words.
B introduce yourself, introduce products and listen to customers.
Introduce yourself, listen to customers and introduce products.
D introduce yourself, introduce products and sell products.
Correct answer: a
9. Advertisements must be placed when the market distribution rate of the distributed products reaches about (), so as to obtain a reasonable input-output ratio √.
A 0.3
B 0.4
C 0.5
D 0.6
Correct answer: b
10. () is the main theme of enterprise marketing in China √.
Fight big with small.
Forge ahead in unity
Pressure, competition
Water droplets penetrated the stone.
Correct answer: a
1 1. The following statement is incorrect () √.
Motivational advertising makes consumers in a semi-passive consumption state after reading, thus generating a desire to buy. B "My parents don't accept gifts this year, but only melatonin" is a typical hawking advertisement.
C If advertising has no incentive effect, it will have little pulling effect on sales, and the input-output ratio of advertising cannot reach the optimal ratio.
D using stars as product spokespersons will definitely boost sales, and the more "big names", the better the effect. Correct answer: D.
12. The competitive fulcrum found by Yili enterprises in the predicament is () √.
package
B name
C xian
D advertisement
Correct answer: C.
13. The product base point solves two problems. First, how to sell homogenized products? Second, () √.
What should I do in the face of a heavy market?
How to sell more effectively?
C how to integrate sales force?
D how to improve the sales speed?
Correct answer: a
14. Effective product line planning can generate three forces. The following forces do not belong to these three forces: (a) Shock the market.
Stop competing products
gain profit
Hit an opponent
Correct answer: D √.
15. The connotation of brand is to stimulate the power of sensibility and create hidden value. It includes two cores: identification and () √ A trust.
B meaning
understand
agree
Correct answer: a
1 lecture on product basic point force (1)
The main points of this lecture
Confusion of marketing
Problems solved by product base points
The Basic Operation Case of "Four Circles"
"Healthy Habits" and the Reasons for the Failure of "Drinking Green Flag"
Confusion of marketing
Confusion 1: What is the essence of marketing?
The essence of marketing is a kind of communication. In the history of human communication, there are only two main modes of communication, one is war and the other is marketing.
1. War
When other means cannot be broken, war must be the last means of communication, such as World War I and World War II. War is the innate theme of mankind, so mankind has always longed for peace.
situation
The spring water used by a domestic mineral water enterprise and Nestle mineral water comes from the same mountain spring in Tianjin. Nestle mineral water can be sold to 2 ~ 3 yuan for a bottle, while the mineral water produced by this enterprise can only be sold to 1 yuan for a bottle. The same water comes from mountain springs. Why is there such a price difference? From the marketing point of view, if a product is a carrier, then marketing is how to make customers accept this carrier and how to interpret the same product with their own characteristics, because this carrier carries different ideas, different emotions and different interests. In fact, the products in the world are not absolutely good or bad. Among the top 500 enterprises in the world, 70% have no insurmountable technology, and 90% products are homogeneous.
2. Marketing
Marketing is the most legal, fair and effective way for all aspiring entrepreneurs, enterprises, managers and marketers to realize their ambitions, which has been proved by successful enterprises all over the world.
Puzzle 2: Why are so many theories far away from water and near thirst?
When we encounter difficulties, we often hope to find some methods from some management theories, but you will find that these theories can't solve your problems in practice.
Why don't most management theories work in China? Why can't many enterprises in China market or manage like multinational enterprises? Enterprise management in China often goes into such a misunderstanding: trying to manage rabbits by managing camels. Outside